Mannequins as a (customer) magnet?

How do shop window mannequins influence the customer journey? An interview.

Not all mannequins are the same. But they all have one thing in common: they influence the customer journey and therefore also retailers.

Best Mannequins BV from Belgium gave us an exclusive insight into the development of modern mannequins and explained what to look out for when selecting mannequins.

Interview: Melanie Prüser, Camera: Michael Wackerbauer, Editing: Nico Wichtrup

channels: sustainability, shop design, fashion, EuroShop, iXtenso videos, visual merchandising, customer journey, shop window, mannequins

An illuminated shop window with a yellow background and two handbags and...

#shop design #design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

#brick and mortar retail #shop design

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

Various pieces of wood in the shape of T-shirts on a clothes rail...

#sustainability #shop building

Sustainability: A must in shopfitting too?

How the industry can advance and score

Store design: grocery store rethought

A look inside the Fraîchement Bon Jarry fruit store

After Fraîchement Bon opened its first grocery store in the Villeray – Saint-Michel – Parc-Extension district in Montreal in 2020 ...