iXtenso is an international online resource for the retail sector, a treasure trove of the latest equipment for retail outlets and other customer-facing opportunities such as PoS kiosks, terminals, mail-order, restaurants, forecourts, tradecentres, warehouses, storage and distribution centres. Whatever the need, retail decision makers will find all information at iXtenso. iXtenso is comprehensive, quick to use and easy to understand.

iXtenso presents all of the suppliers, products and services demanded by the retail sector while featuring this information in-depth. iXtenso presents information ‘in extenso’. That is why iXtenso is regarded so highly as a resource.

iXtenso Media Information PDF-Version.

Which product and services do users find on iXtenso?

iXtenso provides comprehensive and in-depth information on investments in:

• Stores, Warehouses, Tradecentres
• Storage and Distribution Centres
• Logistics, IT and Communication Systems
• Point of Sales, Point of Service
• Vending Machines, Kiosk Terminals
• Restaurants
• Hotel Business

By presenting information on iXtenso, suppliers meet prospects exactly where they are being
searched for. This means that customers with a need are approaching suppliers - not the other way round: Simple and effective. In comparison with traditional media, online marketing offers enourmous advantages.

We summarise the most important secrets:

Reach

About 315 Million Europeans use the Internet. That is 39% of the European population.*

*source: http://www.internetworldstats.com

Speed

No other communication media can provide comparable speed when you look at the procurement of information. That is critical when you think of leads. iXtenso forwards leads instantly to the supplier. Product entries at iXtenso are up-dated daily and email newsletters
and RSS news feeds are sent regularly.

Measurability

No other communication media can measure advertising effectiveness as well as the Internet. iXtenso informs suppliers regularly via email about the users’ interests and visitor traffic to their entries. Leads are automatically forwarded via email.

Focus on Target Audience

As an online communication service provider iXtenso targets retail and its partners. Retail decision makers find comprehensive and in-depth information on all products and services of interest for them when equiping their outlets, store rooms and other Points of Service (kiosk terminals, mail-order), in addition to wholesale,mail order, vending machine businesses and restaurant chains.

b-2-b Focus

iXtenso addresses only Internet users with business interests. Users save valuable time when searching as non relevant information will not even appear.

Interactivity

At the same time iXtenso is an interactive communication media. Suppliers have a permanent online presence to their target audience. Users can contact suppliers at the very moment of their demand via contact form, telephone or web link.

How do you as a supplier profit from iXtenso?

• Comprehensive and well organised presentation of your company, products and services
• Web-link to your website and several additional direct links
• Qualified leads sent instantly to your inbox
• Efficient matching of customers and suppliers
• Presentation of additional information, such as technical data sheets, product flyers, audio and video casts, etc.
• High quality, sector-specific leads due to a clear focus on retail and its partners and in-depth information
• Transparent performance measurement
• Get value for money from your marketing budget

How do you as a user profit from iXtenso?

• No laborious navigation in the vastness of the world wide web, but a self-containted and compact directory
• Never become disoriented while searching at variably organised and layouted web pages, but easily search in standardised and clearly arranged entries
• No laborious collecting and processing of many unspecific contact information, but accumulative request to all suppliers for your choice by filling in one contact form.
• Focus on the most the essential information makes it easy to find the product of interest
• Comprehensive compilaton for pre-sales information
• Verified contacts of suppliers and prompt request procurement
• Regular information via email newsletter and RSS news feed

We analyse traffic on iXtenso contstantly. Apart from the total traffic number of iXtenso, we gather this information for every company profile and product entry separetely. These individual data is sent to our business partners by regular e-mail feedback reports. Please see below for the total traffic number of iXtenso.

Company entries

approx. 2.500

Statistics 2010 | Statistics 2009 | Statistics 2008 | Statistics 2007 | Job Positions | Branches of Trade

Visits and Page Impressions

Visits

Page Impressions

Month	Visits*	Page Impressions*
January	17.178	65.988
February	15.757	61.574

*3,9 Page Impressions per Visitor, Issued March 2010

We analyse traffic on iXtenso contstantly. Apart from the total traffic number of iXtenso, we gather this information for every company profile and product entry separetely. These individual data is sent to our business partners by regular e-mail feedback reports. Please see below for the total traffic number of iXtenso.

Company entries

approx. 2.500

Statistics 2010 | Statistics 2009 | Statistics 2008 | Statistics 2007 | Job Positions | Branches of Trade

Visits and Page Impressions

Visits

Page Impressions

Month	Visits*	Page Impressions*
January	16.511	54.751
February	16.852	63.299
March	16.644	61.352
May	14.054	46.190
June	14.782	49.628
July	15.769	84.560
August	15.417	87.161
September	16.437	72.825
October	15.559	87.049
November	16.717	86.837
December	14.979	88.937

*5,93 Page Impressions per Visitor, Issued January 2010

We analyse traffic on iXtenso contstantly. Apart from the total traffic number of iXtenso, we gather this information for every company profile and product entry separetely. These individual data is sent to our business partners by regular e-mail feedback reports. Please see below for the total traffic number of iXtenso.

Company entries

approx. 2.200

Statistics 2010 | Statistics 2009 | Statistics 2008 | Statistics 2007 | Job Positions | Branches of Trade

Visits and Page Impressions

Visits

Page Impressions

Month	Visits*	Page Impressions*
January	12.766	83.412
February	12.422	77.365
March	12.965	81.125
April	11.807	50.214
May	12.017	66.867
June	14.578	47.844
Juli	13.995	50.387
August	11.613	40.630
September	13.157	40.017
October	13.073	44.337
November	15.483	58.874
December	14.685	44.261

*3,01 Page Impressions per Visitor, Issued January 2009

We analyse traffic on iXtenso contstantly. Apart from the total traffic number of iXtenso, we gather this information for every company profile and product entry separetely. These individual data is sent to our business partners by regular e-mail feedback reports. Please see below for the total traffic number of iXtenso.

Company entries

approx. 2.200

Statistics 2010 | Statistics 2009 | Statistics 2008 | Statistics 2007 | Job Positions | Branches of Trade

Visits and Page Impressions

Visits

Page Impressions

Month	Visits*	Page Impressions*
April	1.004	33.224
May	1.213	51.903
June	2.656	55.441
July	4.591	60.868
August	5.569	70.281
September	6.895	68.774
October	9.012	73.857
November	10.994	90.728
December	8.209	100.888

We analyse traffic on iXtenso contstantly. Apart from the total traffic number of iXtenso, we gather this information for every company profile and product entry separetely. These individual data is sent to our business partners by regular e-mail feedback reports. Please see below for the total traffic number of iXtenso.

Company entries

approx. 2.200

Statistics 2010 | Statistics 2009 | Statistics 2008 | Statistics 2007 | Job Positions | Branches of Trade

Breakdown by Job Positions

Description	Percentage
Top Management / Owner / CEOs etc.	28.2
Middle Management, Head of Departments, CIO, CFO, etc.	27.4
Lower Management	22.5
Other Staff	2.6
Reseller, Distributors	7.2
External Service Provider	1.3
Consultant	3.4
Architect, Planer, Designer	6.6
not specified	0,8
total	100.0

We analyse traffic on iXtenso contstantly. Apart from the total traffic number of iXtenso, we gather this information for every company profile and product entry separetely. These individual data is sent to our business partners by regular e-mail feedback reports. Please see below for the total traffic number of iXtenso.

Company entries

approx. 2.200

Statistics 2010 | Statistics 2009 | Statistics 2008 | Statistics 2007 | Job Positions | Branches of Trade

Branches of Trade

Description	Percentage
non food retailing	48
wholesale	10
hotel business	7
food retailing	7
pharmacies	6
gastronomy & catering	6
DIY stores	4
agencies, planning and architecture offices	3
online shops & mail order trade	1
others	8
total	100,0

Others = kiosk industry, convenience sector, other users such as partner companies

Address Entry

Enter your company’s address details free of charge by choosing "Enter company" in the main navigation. You may specify your company in more detail by entering particulars in the fields under the headline "Particulars of your Company“. Please enter year of foundation, number of employees, and fields of activity. You may also enter a short description of your company into the field „Company in Brief“.

run-time	price per entry
unlimited	free of charge

Company Profile

Expand your address entry to a comprehensive company profile in order to inform your prospects about your company. This profile will include an extended text to describe your company in detail, e.g. with your most important index numbers, an overview about your product portfolio and a description of your positioning. Also you may present some eye-catching images together with your text, e.g. of your service staff, your headquarter or your references. Also your company logo will be presented next to the address details in order to improve brand recognition.

run-time*	price per entry
per month	20,- €

* minimum running time: 12 months

Productentry

If you would like to present your products or product groups by booking product entries, iXtenso publishes your information in extenso with text and images. You may also attach additional information, such as technical datasheets (pdf format) or as video files.
We will distribute your informations to your target audience by three channels: Via the iXtenso portal, using the iXtenso e-mail newsletter and by RSS news feeds. Profit from the 24/7 availabiltiy and worldwide reach of our online trade journal.
By using the text information in your entries, iXtenso’s search will guide users and help them to find the information required.

run-time*	price per entry
per month	35,- €

* minimum running time: 12 months

Renewal of Entry

Your entry is valid for more than 12 months? You can extend the run-time of exisiting entries anytime and profit from a special discount price.

run-time*	price per entry
per month	30,- €

* minimum running time: 12 months

Quantity discount

The more entries you presenting on iXtenso the more favorable is the price per entry.

number of entries	discount
2-5	20 %
6-10	30 %
11-20	40 %
more than 20	50 %

Banner Advertising

We will publish your full size banner (468 x 60 pixels) in an well fitting editorial context. You may decide yourself whether your banner is published with a broad distribution, e.g.on the starting page, or related to a distinct focus, e.g. with category, such as ‘touchsreens’. Next to a presentation in the database your banner might be presented on top of the e-mail newsletter.

position	format	run-time*	rotation**	price per banner
welcome page	468 x 60	per month	yes	200,- €
welcome page	160 x 600	per month	yes	300,- €
topic	468 x 60	per month	yes	200,- €
topic	160 x 600	per month	yes	300,- €
special	468 x 60	per month	yes	100,- €
special	160 x 600	per month	yes	150,- €
events	468 x 60	per month	yes	100,- €
events	160 x 600	per month	yes	150,- €
sector	468 x 60	per month	yes	100,- €
category (keyword)	468 x 60	per month	yes	150,- €
newsletter	468 x 60	per mailing	no	450,- €

* minimum running time: 6 or 12 months
** maximum four banners in click rotation

Analysis and Reporting

Either way whether you choose product entry, news entry or company profile, you will always receive a detailed analysis on the traffic of your entries by email. Concerning your banner advert you will receive regular statistics on the number of ad views and ad clicks. Furthermore, we will inform you regularly about the numbers of visitors at your entries and provide additional data , such as a geographical breakdown of the users on your entries, etc. Whenever an iXtenso user fills in the web form requesting more information on your products, we will forward this lead to you by email on the spot. With this e-mails you will also receive comprehensive information on the enquirer, such as his/her job position and industry sector. Finally, we will provide information on ad views and ad clickes with regard to the performance of your banner.

	Michael Wackerbauer Chief Executive Officer Phone: +49 (0)228 91937 17 E-Mail: m.wackerbauer@iXtenso.com		Marc Pradel Project Leader Phone: +49 (0)228 91937 60 E-Mail: m.pradel@iXtenso.com
	Roswitha Claes Customer Consultant Phone: +49 (0)228 91937 47 E-Mail: r.claes@iXtenso.com		Inga Kuhlow Customer Consultant Phone: +49 (0)228 91937 31 E-Mail: i.kuhlow@iXtenso.com
	Paul Karasinski Customer Consultant Phone: +49 (0)228 91937 66 E-Mail: p.karasinski@iXtenso.com		Dietmar Köthner Chief Editor Phone: +49 (0)228 91937 19 E-Mail: d.koethner@iXtenso.com
	Kathrin Burghof Editor Phone: +49 (0)228 91937 16 E-Mail: k.burghof@iXtenso.com		Anke Barth Editor Phone: +49 (0)228 91937 26 E-Mail: a.barth@iXtenso.com
	Mareike Scholze Head of Service Phone: +49 (0)228 91937 21 E-Mail: m.scholze@iXtenso.com		Daniel Nollmann Service Phone: +49 (0)228 91937 62 E-Mail: service3@iXtenso.com
	Silke Müller Layout, Graphic Design E-Mail: s.mueller@iXtenso.com		Robert Kasunic Technical Architect E-Mail: r.kasunic@iXtenso.com

Free Address Entry

You may enter your free address entry by clicking on this link or by using the „Enter Company“ link in the main navigation. Please enter your address details and the most important information on your company in the online form. Next to some index numbers you may enter a continous text describing you company in brief. Please click on the button “submit” at the bottom of the page when you have completed it. Your entry will then be sumbitted to iXtenso and put online after an editorial review. Usually this proccess will take one or two working days. If you would like to change your company entry later on, please send us an email to service@iXtenso.com. If you are interested in extending your company entry, e.g. by entering a more comprehensive company profile with images and logo, please also email us.

Data for Product Entries and Company Profile

Please send us your text data as word or rich-text files. In principle, the word count for each each entry is unlimited. However, we recommend not to present more then 400 words per entry as online users do not tend to read more text per web page. Also, we advise you to present several images with your text. With product entries 1 to 4 product images are recommendable. If you are a service provider, please send images that show your service, service team, or references. You may also add 1 to 4 images to your company profile. Recommendable are images of your company’s headquarter, your staff or the conact persons for your customers. Please always send your images as separate image files, e.g. as .jpg, .gif, .tif, etc., with a minimum size of 500 pixels width. Your company logo will be presented next to your contact details. Please send your logo as separate image file with a minimum size of 180 pixels width.

Additional Information

Additional information are e.g. technical data sheets or product flyers. Please send these as PDF. You may also send audio- and videocasts, such as product presentations or training videos (formats: .mpg, .mov, .wmv).

Banner

Please send your online banner sized 468 x 60 pixels or 160 x 600 pixel as flash movie or animated gif image.

For further information please contact us on service@iXtenso.com

About 315 million Europeans are using the Internet. This is about 39% of the total European population.*

*source Internetstats: http://www.internetworldstats.com

37.76 million Germans are using the Internet. This is about 58% of the total German population above 14 years of age.*

*source AGOF e.V. internet facts 2007: http://www.agof.de

94.5% of the German Onliners (34.62 millions) search for product information on the Internet.This figure shows that online research becames the deciding factor for purchase.*

*source AGOF e.V. internet facts 2007 : http://www.agof.de

60 million Germans search for information in directories (print and online). The use of online directories increases by 19% in comparision to last year. *

*source VDAV-Studie zur Nutzung von Auskunfts- und Verzeichnismedien 2006: http://www.vdav.de

More then one third of all users of online directories searched exklusively on the Internet. 75% of theinformants stated that they are using the Internet frequently. About every second informant is using the Internet during work (better?: occupationally, for business reasons)*

*source VDAV-Studie zur Nutzung von Auskunfts- und Verzeichnismedien 2006: http://www.vdav.de

"Users of online media are by far younger and better educated and they do have a higher income“, states Dr. Michael Platzköster, President of VDAV. "Thus, particularly in this area, advertisers have very good chances to reach an attractive user group by placing entries.*

*source VDAV-Studie zur Nutzung von Auskunfts- und Verzeichnismedien 2006: http://www.vdav.de