Interview - October 5, 2011
Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its e-commerce strategy at first in The Netherlands. In 2009 a complete new eshop was launched in Germany, followed by Belgium in 2010. E-commerce is a profitable and fast growing channel for Hunkemöller.
Report - October 5, 2011
m.bahn.de or m.tagesschau.de – the “m” is getting increasingly important on the Internet. There are more and more web pages specifically for mobile devices. Retailers are strongly getting in on the act. It’s practically a must to have apps, while the mobile shop for smartphones is more of an option. M-commerce runs alongside E-commerce. Meanwhile, far from all consumers are actually online. And a lot is also happening in the classic World Wide Web.
Interview - October 5, 2011
Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always wanted to be served through all possible respective channels. They have always looked for good consulting service and then still bought the product where it was the cheapest.
Report - September 1, 2011
Retail is able to achieve more and more, particularly by reaching younger consumers via cell- and smartphones. That’s why applications – so-called apps – for the new mobile gadgets played a very big role at the EuroCIS. Yet also in existing online-shops and stores, many processes can be improved with new software. Here is a foray into digital marketing. At this point in time, more than four million people in Germany enter the mobile Interne
Report - September 1, 2010
Mom and pop knew every customer of their store personally. They knew which product suited which of their customers. Today, chain stores have pushed the small merchants aside, but they would like to know their customers as well as good old mom and pop did. Customer relationship management helps them with this. But CRM is more than just a buzz word; it is a higher standard for the entire company.
Integral freezer and chiller cabinets
Device Manager: SignagePC: 316f
YOMANI - The sleek countertop terminal
Casio Business Handheld IT-300
NQuire 230 - The customer info terminal with touch screen
Computerised touch-screen scale from the UC3 family
Chilled Display Cabinets
NCR RealPOS 70XRT - NCR’s New POS Workstation Delivers “Extreme Retail Technology”
BÄRO Fourtina and Fourtella recessed fixtures
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