Journal

Shop Fittings

Software

Services

Online Catalog

Products & Companies

Events

Event Calendar

All Events

Others

Interview

“NFC is the leading technology for contactless payment“

Interview with Jürgen Schübel, Head of Commerce Development at MasterCard Europe

Since March 2010, Jürgen Schübel is in charge of development of the German market for the credit card by MasterCard and the”Maestro“- logo debit cards, which enable bank customers access to their checking account (called “giro account” in Germany). For Schübel, NFC contactless payment is getting more and more important. NFC (near field communication) is not just available for plastic cards.

“Mobile money“ instead of cash

The EHI Technology Days in Cologne, Germany, delivered a taste of the upcoming EuroCIS. One important topic in Düsseldorf is going to be cashless payment. For a long time, its share in German retail has stagnated at just over 40 percent. Now “mobile money” is hitting stores. But retailers are spoilt for choice: cards and cell phones with a wireless chip competing against cell phones that also turn into wallets without a chip.

Stores end up being downloaded more and more to mobile devices

m.bahn.de or m.tagesschau.de – the “m” is getting increasingly important on the Internet. There are more and more web pages specifically for mobile devices. Retailers are strongly getting in on the act. It’s practically a must to have apps, while the mobile shop for smartphones is more of an option. M-commerce runs alongside E-commerce. Meanwhile, far from all consumers are actually online. And a lot is also happening in the classic World Wide Web.