Interview - November 1, 2011
Interview with Andreas Berents, Managing Director at decor metall
Founded in 1963, decor metall is a leading provider of individual shop concepts. From displays to complete shops the company masters all challenges at the point of sale, including design, manufacturing and long-term customer service. For the Bad Salzflen based company and its 180 employees the commitment to sustainability is not just lip service and the proof has now been certified twice.
Interview - November 1, 2011
Interview with Kai Falk, HDE
Sustainability has become a competitive factor in retail, according to Kai Falk. That’s why companies invest in energy saving measures in their supply chain, retail stores and line of products. In the HDE spokesperson’s opinion, companies primarily count on energy reduction measures when it comes to shop fitting.
Interview - August 1, 2011
Interview with Ralph Lang, Product manager Lang Shop & Objekt
The worlds of fashion and lifestyle, the hospitality industry, hotels, law offices, medical practices and offices are the core areas of Lang Shop & Objekt from Dortmund, Germany. “We avoid a uniform sign language, “ says owner Ralph Lang. It’s about the unique features of the respective customer. We asked him about opportunities and problems with landmarked buildings.
Report - July 1, 2011
Great architecture can get even better with the right light. Façade lighting highlights the outside, or a building is so transparent that the inside lighting also has an effect on the outside. Compared to metal, glass, stone and wood, architectural lighting has one key advantage: once installed, the facade can constantly be newly staged.
Report - February 16, 2011
The most important advertising tool for every retailer is his own store. A large store as well as a small shop must be unmistakable to the customers. That’s why store design can not be left to chance. New stores can set a new course, while renovations are often more difficult. More and more the store is staged like a brand.