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SAF Simulation, Analysis and Forecasting AG

Visual Merchandising

Interview

Many mistakes are made in shop window displays

Norbert Grüger decorates shop windows for large and small retailers. He is annoyed with the uniform look in our pedestrian zones, but he views this as a chance for retail to set itself apart from chain stores. He encourages retailers to realize their own ideas. The help of a professional often pays off, because shop windows are a calling card and an important advertising medium.

Ideas for better shop window displays Being distinctive and unmistakable in your staging

Shop windows are the calling card of a store. How do you like our pedestrian zones?

Unfortunately, more and more small and individual stores are becoming extinct and replaced by big chain stores. I think that’s a shame, because it drastically changes the face of a pedestrian zone and creates a type of “monoculture“.

Tear open the cardboard box – move it onto the shelf – done

At Edeka or Rewe cardboard boxes on shelves are frowned upon, but at discount stores they are the rule. They demand shelf-ready packaging from their manufacturers. The manufacturers use the cardboard boxes for marketing purposes and come up with ideas to present their product well and in a jiffy.