Personell Announcements • 11.11.2015

Absen strengthens market commitment with new Advertising Director Hire

Absen has announced the appointment of Nacho Pérez Borjabad as the company’s new Senior Director Advertising Market for Europe

Holding both a Bachelor of Mathematics degree and a Master of Business...
Holding both a Bachelor of Mathematics degree and a Master of Business Administration (MBA) from the IE Business School in Madrid, Nacho Pérez is a true digital signage and DOOH industry expert
Source: Absen GmbH

M. Pérez will be based in the company’s European Headquarters in Rüsselsheim, Germany. He will be responsible for further developing the brand’s presence in the European advertising market, focusing on client solutions in line with their requirements, while supporting the sales and marketing strategy. This new hire strengthens Absen’s customer focused strategy in Europe, as the company continues to hire specialists for each of its verticals.

Commented Amy Tang, Managing Director, Absen Europe: “Our goal as a company is to perfectly understand and exceed our client needs. We believe this can be achieved by having the top industry experts, who can provide our clients with the best performing solutions. We are delighted to welcome Nacho to the Absen family; he is a great acquisition who brings us over a decade of digital signage experience on an international level.”

Prior to joining Absen, Pérez was responsible for Digital Business Development at Clear Channel International. For five years, he supported Clear Channel subsidiaries to develop DOOH programmes in more than 20 countries, assisting them with lobbying, bidding, procurement, installation, operations, as well as sales and marketing activities.

Nacho Pérez started his advertising career in 2002, working for world digital signage leader JCDecaux as Sales Controller for Spain, where he was responsible for the sales strategy and execution. In 2005, he joined Clear Channel Spain as their Inventory, Offer and Digital Media Manager, looking after the brand asset portfolios, managing strategic and operational activities.

“I am honoured to be working for such a highly successful company. Over the years, Absen has managed to build a strong reputation, providing high quality solutions and an excellent tailored service: Absen has a unique appetite for understanding market needs and developing custom-made solutions for each segment. I will continue to carry this philosophy to the market. ” said Pérez.

Absen can count on robust outdoor products with low maintenance costs according to Pérez, but also on its latest small pitch indoor series: “These products are clearly ahead of the competition,” he added. “They combine great performance in tough environments like airports and subways, while delivering a very high quality image, which makes it the perfect choice for luxury brands that have the toughest requirements for image control.”

Quelle: Absen GmbH

channels: LED technology

related articles:

popular articles:

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Thumbnail-Photo: Leaving a good impression on the customer
28.02.2024   #retail #Tech in Retail

Leaving a good impression on the customer

Interview with Extenda Retail

For retailers, the checkout is the most important part of the customer journey. Because this is where customers decide whether they come back or go to the competition next time. Mohit Paul, CCO of Extenda Retail, explains what a seamless and ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Accurate and frictionless user experience
27.02.2024   #retail #Tech in Retail

Accurate and frictionless user experience

Interview with Toshiba

For Toshiba, the focus is on the customers. To make their shopping experience as pleasant and smooth as possible, the company is driving forward the development of computer vision, machine learning and AI. ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...