Company News • 19.05.2014
Engage Production delivers interactive experience to Heathrow Terminal 5
Travellers offered Avios points in AMEX promotion
Engage Production Ltd, specialist in interactive technologies for branded environments, has played a vital part in the creation of five new interactive kiosks at Heathrow’s Terminal 5, part of a campaign promoting the British Airways Amex credit card.
Engage was responsible for developing the software, based on Adobe AIR. The kiosks are Intel NUCs running Win 7 Pro. The five kiosks are housed in a booth surrounding a giant spinning globe with BA destinations marked on it.
Allowing visitors to input their details for a chance to win 100,000 Avios points, there’s also the opportunity to win an instant prize of a leather passport holder or leather luggage tag. The installation also includes a server that sends visitors marketing emails, provided they have agreed to it.
“We’re delighted to have developed the software for this kiosk-based experiential marketing promotion, says Steve Blyth, managing director of Engage. “Offering the chance of winning a prize is a sure-fire way of engaging customers, and adding a touch of technology makes it more fun and increases uptake because more people want to play.”
