News • 16.02.2023

IAW Köln

28.02.2023 - 02.03.2023 | Cologne, Germany

A window on the trade for the top buyers from Germany and Europe

The IAW is the place where buyers can get together among themselves because the International Trade Fair for Retail Promotions and Imports is organized exclusively for trade professionals. These wholesalers and retailers, who represent a diverse range of sectors, can find top-selling products to boost their sales from 15 different product categories.

Of course, the IAW is much more than just a trade fair for orders – it serves as a reliable barometer of trends, helping retail to find new sales opportunities. It is also an exceptional platform for networking. For example, you can be sure to find the right partners whether in the field of private labels, in the production of high-margin own brands, in e-commerce, or even in the search for the best tools for online shopping.

More information and registration can be found here.

Banner of IAW Köln
Source: IAW Köln
Source: IAW Köln

related articles:

popular articles:

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Leaving a good impression on the customer
28.02.2024   #retail #Tech in Retail

Leaving a good impression on the customer

Interview with Extenda Retail

For retailers, the checkout is the most important part of the customer journey. Because this is where customers decide whether they come back or go to the competition next time. Mohit Paul, CCO of Extenda Retail, explains what a seamless and ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...