retail salsa – Spice up your community • 03.09.2022

Omnichannel: The right herbal mix of online and offline

Convenient shopping and service experience across all channels

Shopping today is more diverse than ever, and customers expect a comprehensive experience, not only at home or on the go when shopping online, but also directly in the store. The boundaries between offline and online are becoming increasingly blurred. But with a sophisticated omnichannel concept, the user experience in turn becomes a new whole.

If omnichannel marketing is used correctly, it noticeably improves the shopping experience and can lead to larger shopping baskets. Customers appreciate it when all relevant information is available to them on all channels. If you manage to pick up your clientele across all channels, this is an essential step towards the success of your business.

You want to appeal to every taste of your clientele? Together with our experts, we’ll get your herb garden blooming: with an optimal customer approach, a convenient shopping and service experience, and the appropriate IT equipment.

Participation in the Webtalk retail salsa: omnichannel on 19.10.2022 at 4 p.m. CET is free of charge after registration! The language of the talk is yet to be announced.


Thyme, oregano or rosemary? – Questions about the right omnichannel herbal mix:

  • Which (digital) touchpoints are particularly important for my clientele?
  • How can I best link the on-site shopping experience with digital components?
  • What new apps or software applications can I profitably implement in my business?
  • Do my employees need to take on new tasks or receive training as a result of the new digital possibilities?
  • What impact will an omnichannel strategy have on my business processes?
  • How can I start with simple means and offer targeted omnichannel services?


Supplier
Logo: EuroShop

EuroShop

Stockumer Kirchstraße 61
40474 Düsseldorf
Germany
Logo: iXtenso - retail trends

iXtenso - retail trends

Heilsbachstraße 22-24
53123 Bonn
Germany

You can't be there on 2022/10/19?

Register anyway and get your personal access to the on-demand video after the talk.

Wanna be part of retail salsa, too? Then take a look here:

Photo: Omnichannel: The right herbal mix of online and offline...


Be there and join our discussion!

Register now at www.retail-salsa.com.

Do you have specific questions on clever instore marketing strategies? Feel free to send them in advance to service@retail-salsa.de. We will find answers in with our experts.


Your hosts

"retail salsa – Spice up your Community" is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don't make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – retail trends and EuroShop – The world’s no.1 retail trade fair.

related articles:

popular articles:

Thumbnail-Photo: Accurate and frictionless user experience
27.02.2024   #retail #Tech in Retail

Accurate and frictionless user experience

Interview with Toshiba

For Toshiba, the focus is on the customers. To make their shopping experience as pleasant and smooth as possible, the company is driving forward the development of computer vision, machine learning and AI. ...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Simple integration of POS-systems
28.02.2024   #retail #Tech in Retail

Simple integration of POS-systems

Interview with Star Micronics

Receipt, label and kiosk printing, POS systems for tablets and cloud-based – Star Micronics Europe Ltd. offers flexible and innovative POS solutions for the retail and hospitality sectors. ...

Thumbnail-Photo: Leaving a good impression on the customer
28.02.2024   #retail #Tech in Retail

Leaving a good impression on the customer

Interview with Extenda Retail

For retailers, the checkout is the most important part of the customer journey. Because this is where customers decide whether they come back or go to the competition next time. Mohit Paul, CCO of Extenda Retail, explains what a seamless and ...

Thumbnail-Photo: Precise pricing and well-stocked shelves
29.02.2024   #retail #digitization

Precise pricing and well-stocked shelves

Interview with Hanshow Technology

Have you heard of green digitalization and how important it has become? Hanshow gives you an insight into the possibilities of modern ESL innovations – colorful and sustainable. At EuroCIS, the company explains the benefits for retailers. ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...