An end to adhesive tape residue on the supermarket shelf

tesa has developed an innovative foam adhesive tape, tesa® 65610 Removable, especially for price label strips. It finally makes the time-consuming, costly removal of adhesive tape residues on retail shelves a thing of the past.

There are over 100,000 supermarkets and discounters in Europe. Price label strips, up to 5000 meters per store, are a vital component in the design of the sales area. Double-sided foam tapes offer numerous advantages for attaching the strips to the shelves. For one thing, the initial and lasting adhesive strength ensures secure, long-lasting bonding. What’s more, thanks to the excellent conformability of the foam, the usual imperfections on the shelf and the price label strip are evened out, ensuring long-lasting adhesion. The foam backing also functions as an effective shock absorber. Because constant impacts on the strips, for example from shopping carts or when filling the shelves, are an everyday occurrence. The elastic properties of the adhesive tape ensure that the price label strip remains securely bonded and does not move or even become detached.

Laborious removal of foam residue

When the foam adhesive tape is serving its purpose on the shelf, everything is fine. However, it is extremely laborious for the staff in the supermarket when the strips have to be removed as a result of damage or a change in design specifications. This is the case for around 10 percent of strips each year. During removal, the foam tears and unsightly residue remains on the shelf. With conventional foam adhesive tapes, this requires time-consuming removal, in order to subsequently enable the secure adhesion of new tape. The resulting costs can amount to several thousand euros per supermarket, per year.

Time and cost savings thanks to new product design

The newly developed tesa® 65610 Removable brings an end to adhesive tape residue thanks to its unique product design, because a special reinforcement film enables undesirable residues to be removed completely, quickly and easily. The noticeable results for supermarket operators are significant time and cost savings, as well as protecting the shelf surfaces.

But there are also clear advantages for tesa B2B customers, such as manufacturers of plastic profiles: They benefit because they can now offer their customers a real innovation, which solves a frequent problem and fulfils a key customer requirement.

Strong when in use, easy to remove – tesa® 65610 Removable. The tape that saves money.

The first residue-free removable foam adhesive tape from the tesa range will be available from January 2017.