Company News • 04.03.2015
ASICS chooses Retail Pro for its South East Asian expansion strategy
Popular footwear retail brand, chose a Retail Pro platform over its previous POS solution
ASICS Asia, the SEA regional arm of ASICS Corporation, a leading designer and manufacturer of running shoes, is expanding in South East Asia and needed retail point of sale software that would centralize store operations, ensure pricing transparency and supply chain visibility and guarantee the consistency of product availability across the markets.
“Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body,’ is the old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands,” said ASICS Group Financial Controller, Maureen Neo. “Retail Pro is clearly a sound product in a sound company with its quality and global presence–over 54,000 stores with impressive clientele in over 95 countries.”
Retail Pro’s flexible design, easy setup and fast roll-out capabilities, combined with the local expert team at Integrated Retail, a Retail Pro Business Partner in the region, allowed for a quick implementation. With aggressive roll-out targets and region-wide support requirements, RPI’s proven support network across Asia with accessible locations in Singapore, Malaysia, Indonesia and Thailand is critical for ASICS’s retail expansion strategy. Other retail software providers are unable to guarantee the same adoption speed and level of support.
“RPI’s global support network of Business Partners helps our customers tailor Retail Pro to their particular operations, so it’s an exact match for their business needs,” said RPI’s VP for MEA Markets, Bevin Manian. “As market needs evolve, our customers respond, and local Business Partner experts are there to guide them through the adaptation process, so they aren’t abandoned in their customizations or expansion across channels or geography.”
Source: Retail Pro International
channels: data management
