marketing planing

Thumbnail-Photo: Top challenge for marketers is knowing their customers...
08.04.2016   #customer satisfaction #customer relationship management

Top challenge for marketers is knowing their customers

April 13 Webinar will discuss findings and offer actionable insight

Experian Marketing Services has released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide. This year, the top challenge marketers faced also is their top priority: knowing their customers' needs, wants and attitudes.

Thumbnail-Photo: Study reveals brands are failing at personalization...
17.12.2015   #online trading #e-commerce

Study reveals brands are failing at personalization

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences

hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...

Thumbnail-Photo: Researchers see role of narcissism in customized products...
15.12.2015   #marketing research #marketing planing

Researchers see role of narcissism in customized products

Implications for retailers and manufacturers

Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies. Writing in the Journal of Retailing, marketing and psychology researchers from ...

Thumbnail-Photo: Lidewij Edelkoort’s first seminar in Germany...
11.11.2015   #marketing planing #design

Lidewij Edelkoort’s first seminar in Germany

Trend forecaster Lidewij Edelkoort about upcoming trends in the realms of design, marketing and retail on 18 January 2016 in Berlin

Being one step ahead in terms of trends is a key success factor for brands and businesses in order to stay competitive in a fast-paced economy. The trend seminar addresses retailers, creatives, marketers and professionals across all ...

Thumbnail-Photo: What we hear is what we feel: Guiding the buying decision process...
28.10.2015   #marketing planing #multisensual marketing

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

Thumbnail-Photo: Extreme value retailer Five Below selects Zimmerman to drive growth...
26.10.2015   #multichannel commerce #marketing planing

Extreme value retailer Five Below selects Zimmerman to drive growth

Rapidly expanding brand selects the Ft. Lauderdale agency as AOR

Five Below has been working with Zimmerman Advertising on local market advertising tests, designed to responsibly transform the retailer from a print-media based model into a multi-media brand model that would at once drive awareness and traffic. ...

Thumbnail-Photo: Transforming targeted marketing and shopper engagement...
13.10.2015   #mobile shopping #marketing planing

Transforming targeted marketing and shopper engagement

In-store analytics provider integrates mobile marketing suite and launches new solution

RetailNext Inc. has acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately ...

Thumbnail-Photo: Historic promotion: Virtual reality app for consumers...
23.09.2015   #customer relationship management #marketing planing

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...

Thumbnail-Photo: Trend of fewer back-to-school shoppers continues in 2015...
06.08.2015   #online trading #marketing research

Trend of fewer back-to-school shoppers continues in 2015

43 percent of respondents state they won't be shopping for back-to-school products and promotions this year

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed 36 percent of ...

Thumbnail-Photo: Inmar acquires Scanner Applications
16.07.2015   #consulting #marketing planing

Inmar acquires Scanner Applications

Delivering the industry’s first single-source solution for consumer and trade promotions

Promotion industry veterans Inmar and Cincinnati-based Scanner Applications today announced Inmar’s acquisition of Scanner Applications. Joining Scanner Applications and Inmar creates an unmatched suite of consumer and trade promotion ...

Thumbnail-Photo: Firefly now equipped with direct mail marketing tool...
17.06.2015   #online trading #pos software

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...

Thumbnail-Photo: 70 percent of consumers still use traditional paper-based coupons for...
22.04.2015   #marketing research #marketing planing

70 percent of consumers still use traditional paper-based coupons for savings

Traditional FSI coupons are redeemed at a rate eight times that of digital coupons

Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI) typically found in Sunday papers to find savings according to a study. The new study reveals surprising statistics ...

Thumbnail-Photo: Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always...
21.04.2015   #marketing planing #brand management

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration ...

Thumbnail-Photo: Finalists for ICSC 2015 Solal Marketing Awards...
16.04.2015   #marketing planing #award

Finalists for ICSC 2015 Solal Marketing Awards

The International Council of Shopping Centers (ICSC) has announced the 2015 ICSC Solal Marketing Awards finalists

ICSC received 234 entries from 26 countries for this year’s awards. The ICSC Solal Marketing Awards are the benchmark of the industry’s creative excellence, bringing together the best shopping centre marketing across Europe and South ...

Thumbnail-Photo: The store windows are our calling card
27.03.2015   #led technology #smartphone

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Thumbnail-Photo: eCommerce: Retail currently needs employees with in-depth knowledge...
17.03.2015   #online trading #e-commerce

eCommerce: "Retail currently needs employees with in-depth knowledge"

Interview with Peter Stolpe, Director of Retail Qualifications at the Akademie Handel

The key for small and medium-sized retailers to stay competitive despite the big online retail competition lies in going online, too. With a new postgraduate program, the Akademie Handel (English: Retail Academy) in Munich trains retail employees to ...

Thumbnail-Photo: 3VR to showcasing at the NRF BIG Show 2015
08.01.2015   #marketing planing #video analysis

3VR to showcasing at the NRF BIG Show 2015

3VR, the video intelligence company, announced the debut of the 3VR People Counter ahead of the National Retail Federation 104th Annual Convention & Expo. The 3VR People Counter is a new product within the 3VR Customer Insights family of retail ...

Thumbnail-Photo: Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing...
07.01.2015   #pos marketing #marketing planing

Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference

When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail analytics, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your ...

Thumbnail-Photo: Retail Personalization workshop at MarketingSherpa Email Summit 2015...
11.11.2014   #e-commerce #logistic systems

Retail Personalization workshop at MarketingSherpa Email Summit 2015

Listrak, an innovator of omnichannel digital marketing solutions for retailers, has announced it will present a full-day Retail Personalization Workshop at MarketingSherpa Email Summit 2015, being held in Las Vegas. The workshop will be held on ...

Thumbnail-Photo: Customer Centric Marketing Gains Traction, Redefining the Retail...
05.09.2014   #marketing planing

Customer Centric Marketing Gains Traction, Redefining the Retail Landscape

New White Paper from LoyaltyOne reveals how customer centricity results in increased sales and ROI

Retailers implementing next generation customer centric marketing solutions to deliver customized product and service offerings can see incremental sales increases of up to 4% as compared with traditional customer marketing approaches, according to ...

Thumbnail-Photo: Marketers Increased Global Q2 Spend 25% for Search Advertising...
07.08.2014   #marketing planing

Marketers Increased Global Q2 Spend 25% for Search Advertising

Paid search delivers all-time high click-through rate; Facebook advertising continues rapid growth

Kenshoo, experts in predictive media optimization technology, have released a new infographic, Kenshoo Search and Social Snapshot: Q2 2014, detailing key metrics and benchmarks for paid search and social advertising. Sophisticated marketers ...

Thumbnail-Photo: Shopping online: Why do too many photos confuse consumers?...
02.06.2014   #online trading #marketing planing

Shopping online: Why do too many photos confuse consumers?

When shopping online, we often have the option of clicking on additional product photos taken from different angles or showing additional features. According to a new study in the Journal of Consumer Research, looking at more photos when making ...

Thumbnail-Photo: Responsive design emails for more purchases
19.05.2014   #marketing research #marketing planing

Responsive design emails for more purchases

Only 1 percent of marketers use responsive design in all emails they deploy, though this type of layout leads to more clicks on opened messages, according to a new study from Yesmail Interactive. The latest benchmark report from Yesmail, Yes ...

Thumbnail-Photo: Retailers Shifting Biggest Share of Budgets to Mobile Marketing...
10.04.2014   #consulting #marketing planing

Retailers Shifting Biggest Share of Budgets to Mobile Marketing

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a study by Yes Lifecycle Marketing. In Q4 of 2013, multichannel marketing solutions provider, Yes ...

13.11.2013   #shopfitting #shop equipment

Like shopping at home

New research from Concordia University shows how familiarity encourages people to support their favorite businesses

Why put a big comfy couch in the corner of the local bookshop? Why provide stacks of board games free of charge at the corner café? Why give out complimentary backstage passes after the show?Because by making people feel at home in a ...

Thumbnail-Photo: Multichannel Marketing: Offline Needs to Go Online...
02.04.2013   #multichannel commerce #marketing planing

Multichannel Marketing: Offline Needs to Go Online

Many channels lead to sales and Rome was not built in a day. The retail market knows this, too. Thanks to increasing online consumption and the rise of mobile devices, sales also need to increasingly move on to new pastures. Consumers are all ...

11.03.2013   #data management #marketing planing

New Bronto software solution helps retailers drive revenue with highly personal remarketing

Bronto Software has launched updates to its leading marketing platform for commerce that enable retailers to import past-purchase data from any e-commerce or order system and create relevant marketing campaigns that deliver more revenue and customer ...

Thumbnail-Photo: Peter Irish takes over newly created position at the STI Group...
05.02.2013   #marketing planing

Peter Irish takes over newly created position at the STI Group

He becomes Chief Commercial Officer at the STI Group

Peter Irish has taken over with effect from February 1, 2013 the newly created position as Chief Commercial Officer at the STI Group. With this new function the internationally active manufacturer of packaging and POS solutions will focus even more ...

Thumbnail-Photo: Retail: Brand equity through celebrity endorsements...
31.01.2013   #marketing planing #merchandising products

Retail: Brand equity through celebrity endorsements

A lucrative business – on both sides

In Germany, TV show host Thomas Gottschalk and gummy candy maker Haribo are considered THE prime examples when it comes to successful celebrity endorsements. In recent years, large German retail companies like KiK, EDEKA and REWE also brought ...

Thumbnail-Photo: Neuromarketing: When the hunter becomes the hunted...
27.11.2012   #retail #marketing planing

Neuromarketing: When the hunter becomes the hunted

… because when it comes to purchase decisions, they seldom know why they do it

Everybody knows them, but few ask why they are there: bargains and sales. Shortly before Christmas, German retailer Saturn likes to give away the sales tax and in nearly every larger town, there are now so-called mid-season sales in addition to ...

Thumbnail-Photo: Visitors report satisfaction with Olympic London...
09.08.2012   #marketing planing #media consulting

Visitors report satisfaction with Olympic London

A survey of shoppers in London's West End over the weekend found they were all without exception enjoying their visit, with 99% of them hoping to visit London again at some stage in the future.

The respondents, 87% of which were from overseas, said they enjoyed London’s entertainment most of all, closely followed by the shopping. Just under half of the visitors had been or were planning to visit the Olympic Games and three ...

Thumbnail-Photo: Retailers cut price of Olympic souvenirs by up to 80%...
31.07.2012   #marketing planing #merchandising products

Retailers cut price of Olympic souvenirs by up to 80%

The Olympic Games have only just started, but retailers have already begun cutting the prices of Olympic souvenirs by up to 80% according to pricing intelligence specialist Profitero. Analysts have estimated that London alone could see an extra ...

Thumbnail-Photo: ”Women grab their own power drill and grinding machine“...
25.07.2012   #marketing planing #merchandising products

”Women grab their own power drill and grinding machine“

Interview with Julia Anne Schneider, Spokesperson Bosch Power Tools, Leinfelden-Echterdingen

Power Tools is the name of the Bosch division for electric and gardening tools. For a long time, power drills and cordless screwdrivers were considered a man’s domain, but Bosch has understood the signs of the times: more and more women want ...

22.06.2012   #services (sales promotion, PoS marketing) #marketing planing

Convenience stores welcome government report on shopping parades

A new government report on shopping parades has been welcomed by the trade association representing convenience stores.

The Parades to be Proud Of: Strategies to Support Local Shops report, launched by Communities Secretary Eric Pickles MP, aims to make parades of local shops safer, to restore community pride in parades, and to make parades important in their ...

26.01.2012   #multichannel commerce #digital marketing

Re-defining retail in a multi-channel environment

People love tradition since it reflects reliable, well known experiences and memories. But sometimes, this becomes an obstacle when people are confronted with new things. The more complex these new things are the more people tend to think and judge ...

11.01.2012   #services (sales promotion, PoS marketing) #marketing planing

Global consumer tech device spending to surpass $1 Trillion in 2012 Consumer Electronics 10 January 2012

The latest forecast figures from GfK Digital World, produced in partnership with Consumer Electronics Association (CEA), reveal global spending on consumer technology devices will surpass $1 trillion in 2012 for the first time, increasing by 5% over ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...
05.01.2012   #online trading #e-commerce

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Piggy-backing on customer service from brick-and mortar stores was...
05.10.2011   #e-commerce #digital marketing

Piggy-backing on customer service from brick-and mortar stores was around even before online shops came around

Interview with university professor Dr. Hendrik Schröder, Marketing & Retailing Chair at the University of Duisburg-Essen, Germany

Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...

13.09.2011   #services (sales promotion, PoS marketing) #marketing planing

Canon Europe extends its support of the Danone Nations Cup Youth Football Tournament

Canon Europe, world leader in imaging solutions, is proud to announce that it has committed to being an official partner of the Danone Nations Cup in 2011, extending its existing sponsorship relationship with the tournament. The new official partner ...

Thumbnail-Photo: J. P.  Morgan Corporate Challenge 2011
03.08.2011   #shop building #marketing planing

J. P. Morgan Corporate Challenge 2011

68.454 runners started for the J.P. Morgan Corporate Challenge in Frankfurt on June 2011. For the eighth time Münch+ Münch took part in the footrace and provided a strong team of 30 participants. The good-humoured fans spurred the runners from the ...

31.01.2011   #pos marketing #marketing planing

Centre d'ambiance at EuroShop 2011, Düsseldorf

Global scientific research clearly shows the importance of our five senses as marketing instrument at the point of sale. Odours and fragrances interact directly with our feelings, tones and melodies set the pace and create identity, and positive ...

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