social commerce

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

retail trends 1/2022: Focus "EuroCIS 2022"

The latest issue with tips, ideas and trends for and from the retail technology industry

In our latest retail trends, we show you once again what's driving the industry: You can expect photo spreads from international stores, reports on trend topics such as "visual search", "livestream shopping" and ...

Purchase influence moves to consumer-to-consumer with power shift to shoppers

68% of Americans find ratings, reviews, photos, and videos from other shoppers important

Bazaarvoice Inc., provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index, based on a survey of more than 7,000 global shoppers. The report proves today’s power shift from brands to ...

Instacart unveils shoppable recipes

Evolving grocery shopping from transactional to inspirational

Instacart, an online grocery platform in North America, announced shoppable recipes, new product integrations that will allow food creators to make their recipes shoppable on Instacart via strategic integrations on TikTok and Tasty, as well on ...

Digital commerce market expected to reach $17.53 trillion by 2030

Growing penetration of the Internet drives growth of digital commerce market

According to the report published by Allied Market Research, the global digital commerce market was estimated at $4.21 trillion in 2020 and is anticipated to hit $17.53 trillion by 2030, registering a CAGR of 15.1 percent from 2021 to ...

retail trends December/2021 (German)

Experiences and reports from the retail industry

In our latest retail trends, we take a particularly practical approach: our editors provide insights into the experiences they have made in different stores, and we also look at social commerce and store design.You can find our retail trends as an ...

Obsess launches “Shop with Friends”

Experiential e-commerce platform to enable social shopping in virtual stores

Obsess, an experiential e-commerce platform that enables brands to create online virtual stores and showrooms, today announced the launch of “Shop with Friends,” a feature that enables consumers to shop in virtual stores ...

Pinterest and social commerce: In love, pinned, bought

From visual search to visual shopping engine

Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...

AllFacebook Marketing Conferenz

16.03. - 17.03.2022 | Online

Discountcode for tickets (15% discount): IXTENSOAFBMCOn two stages simultaneously with over 20 speakers and large breaks for networking, the AllFacebook Marketing Conference will take place online from March 16 to 17, 2022.In addition to our normal ...

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

Social commerce surpasses $30 billion in the US

China’s market is still about 10 times bigger

Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.In 2021, US social commerce sales will rise by 35.8% to $36.62 ...

Retailers cite conversion optimization as the #1 ecommerce challenge

State of payments across retail in Europe

Mollie, payment service provider in Europe, has published research unveiling the state of payments in retail today as well as the challenges and opportunities in the retail market following a turbulent year. For example, when asked the biggest ...

Retail statistics, trends and forecasts for 2021

Outlook: omnichannel, mobile, and social commerce

Without a doubt, COVID-19 changed the way most people see the world, and retail was one of the hardest-hit sectors. In October 2020, in-store footfall in the US was a massive 34.5% lower than October 2019, and 60% of customers said that COVID-19 may ...

Will people soon be shopping at the "Club"?

Marketing opportunities of the new social media app Clubhouse.

WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...

Guinea pig retail

RetailTech Lab in Denmark tests technologies for retailers

The brick-and-mortar retail did not have an easy time of it this year in large parts of Europe. It was high time to rethink it, try out innovations and further develop business models.This is exactly what has been happening in the RetailTech Lab in ...

Shopping in social media streams?

Further steps towards social commerce

The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...

Social commerce opportunities on TikTok for merchants

Partnership between Shopify and TikTok

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by ...

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Simple tips and tricks to start your online business

How to start an e-commerce business: Why you don’t always need a big online store

Creating your own online store is still the most popular way to sell products online. To start an e-commerce business, you first need a store setup and a fulfillment service provider who handles the warehousing, packaging, and shipment of ...

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

All Influencer Marketing Conference 2020

The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.

Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...

AllFacebook Marketing Conference 2020

The Social Media Marketing Conference will take place in March 2020 in Munich

3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Logistic data as solid ground for successful omnichannel commerce

Instagram, Twitter and Co.: New ways to customer loyalty

Instagram, Twitter and Co.: Retailers and brands must find new ways to get in touch with their customers and remain like that. With the right software, they can extract and use important information from all logistical processes.The contemporary ...

Using chat to shop online

The integration of payment processes in messenger

A large portion of our days is spent on social networks, forums, blogs and messaging apps. There is still a lot of untapped potential for retailers who want to position themselves and their product choices in these settings. This applies especially ...

ASOS launches Gift Assistant

Machine learning technology will help customers shop for Christmas gifts

Asos is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localised mobile and web experiences. Asos launches a new virtual assistant via Facebook that will make suggestions for customers ...

Retail brands set up shop on social media in time for holidays

Study reveals Sephora and Amazon are top performers when engaging with consumers on social media

Lithium Technologies today announced findings from its State of Social Engagement 2016 study for the retail industry that uncovers how well Fortune 1000 retail brands are engaging with consumers across social platforms. The study revealed that the ...

Conversational Commerce: Messenger Apps are the new sales channels

Addressing the customer in real-time is on the rise

Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the ...

Most retailers not optimizing social media engagement opportunity

Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey

While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. According to the just released BRP SPECIAL ...

Social Commerce – Online retail’s path (or death)?

Why e-commerce is important for social media

Right now, Facebook, together with the e-commerce platform Shopify, is testing a feature that allows people to buy products via its network and is thus one step closer to achieving its long-term goal – launching the Buy Button.

Commerce launches "Social Buy Now" platform

Largest partner ecosystem in the global market

Commerce announces the public release of its new SOCIAL BUY NOW platform, the first solution to seamlessly connect brands' online stores with Buy Now buttons in social environments. For the first time, brands can link their online ...

Social media remains an important tool for retailers

Almost all online retailers use social media

Social media is a great way to stay in touch with customers and to respond quickly to questions and problems. This has also been recognized by many German retailers. Online retailers in particular are focusing on social media. According to a ...

Yuno rewards users for influencing their social networks

Online shopping site offers additional cashback when friends purchase the same or related products

Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced today the company's official public launch after a month in private beta.  Free to use, Yuno curates fashion, ...

Reaching new markets by using complementary marketing channels

One-quarter of retailers say Facebook among top new customer acquisition tactics

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State ...

MOBOfree records outstanding performances in Africa

44% increase in the number of registered users in Nigeria

MOBOfree.com, the leading African social marketplace, today announced that it had experienced an increase of more than 44% in the number of registered users of MOBOfree.com in Nigeria over the past 12 months. This is resulting in a 1042% ...

Major travel providers fail to keep up with the times

UK’s top 8 youth travel providers are failing to provide sufficient mobile and social support

London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings. The ...

Ipsy selects conversocial to enhance social customer service

Conversocial's platform enables social first approach to enhance customer satisfaction

Conversocial, a leading provider of cloud-based social customer service solutions, today announces that it has been selected by beauty subscription service, ipsy, to manage social media workflow across customer service and to empower social customer ...

Walmart and sears among top retail stores on facebook

New study analyzes retail stores’ Facebook likes, comments and shares during the 2014 holiday shopping season

Sears.com was the most popular US department store website and Walmart.com was the most popular mass merchant store site on Facebook during the 2014 holiday season according to new research bySearchmetrics, the global leader in data-driven search ...

Real ROI from social in 5 steps

New Whitepaper from Bazaarvoice

In a new white paper Bazaarvoice shows how the most successful brands and retailers in the world are currently capturing results and proving true social ROI. Social has changed marketing forever. Not only are brand conversations happening ...

Donation handover to McDonald’s Kinderhilfe

The donation campaign for the McDonald's Kinderhilfe initiated by Roland Handschuh on the occasion of his farewell led to an amazing result. Tanja Forderer-Barlag, Director of the Ronald McDonald House in Munich at the German Heart Institute ...

Softbox AB introduces Social Camera app for Axis network cameras

Software developer, Softbox AB, has partnered with Axis Communications, the global leader in network video, to develop Social Camera, an application designed for retail shops and boutiques. Social Camera is an application for smartphones that allows ...