Retail Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

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Thumbnail-Photo: Return on experience: The new kind of customer loyalty...
12.08.2019   #customer satisfaction #customer retention

Return on experience: The new kind of customer loyalty

US retailers benefit if they keep pace with rapid rise in customer expectations

New research conducted by alternative payments provider Klarna across 2,000 US consumers and 250 retail decision makers, reveals that retailers are struggling to retain their customers as consumers today increasingly have zero tolerance for a poor ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: SPAR continues European expansion with entry into Kosovo...
02.08.2019   #brick and mortar retail #business developement

SPAR continues European expansion with entry into Kosovo

6 store openings in 2019 and 7 more planned for 2020

The voluntary food retail organization SPAR International announces the brand’s entry into the Kosovan retail market, the 27th European market, in line with their expansion strategy.SPAR Kosovo is a new entity set up by a consortium of ...

Thumbnail-Photo: 82% of specialty retailers are growing
31.07.2019   #merchandising products #product presentation

82% of specialty retailers are growing

Brands expected to help with merchandising support

As the wholesale market grows, brands and retailers need to align to receive the right products in the right stores.Envoy B2B’s independent research of over 1,200 retailers has shown that there is growth within the wholesale market. 82 percent ...

Thumbnail-Photo: Buying behavior? Seasonal, fast and influenced by Social Media!...
29.07.2019   #online trading #e-commerce

Buying behavior? Seasonal, fast and influenced by Social Media!

How do consumers shop online and what do retailers need to know?

Roman Rochel, Head of European Growth at Shopify analyzes the global retailing market and reveals: “More and more merchants sell online, yet they do not have a strong technology background to properly analyze and understand customer behavior. ...

Thumbnail-Photo: Rewarding customers for sustainable shopping...
29.07.2019   #sustainability #loyalty cards

Rewarding customers for sustainable shopping

Koin Rewards & Fidel bring loyalty and card-linking together

Koin Rewards, the ethical rewards platform built on the blockchain, announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.Koin Rewards is working with Fidel to build a ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: Crisis management in retail: Making a mountain out of a molehill –...
18.07.2019   #online trading #brick and mortar retail

Crisis management in retail: Making a mountain out of a molehill – what now?

How retailers should prepare for crisis communication

A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: Innovation in sustainable packaging design and materials...
08.07.2019   #sustainability #packaging

Innovation in sustainable packaging design and materials

Bosch Packaging Technology and BillerudKorsnäs intensify collaboration

The demand for sustainable packaging among consumers and brand owners all over the world is growing at an exponential rate, which in many cases drives a strong need to replace plastic packaging. Strong partnerships are required to bring about the ...

Thumbnail-Photo: Of local heroes and global players
04.07.2019   #online trading #digital marketing

Of local heroes and global players

An overview of online marketplaces

Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...

Thumbnail-Photo: Consumers demand sustainable fashion but won’t pay more...
28.06.2019   #sustainability #fashion

Consumers demand sustainable fashion but won’t pay more

Top five demands for the industry to become more sustainable

New research suggests over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29 percent of these ...

Thumbnail-Photo: Small shops & heavy advertisers less likely to ID for tobacco...
27.06.2019   #personnel management #user behavior

Small shops & heavy advertisers less likely to ID for tobacco

Study has implications for Tobacco 21 enforcement

Young people are less likely to be carded for cigarettes in certain types of shops, particularly in those that heavily advertise tobacco, a new study has found.When researchers who were 20 and 21 visited a variety of shops in a city on the verge of ...

Thumbnail-Photo: Overspending is common when shopping online
25.06.2019   #online trading #customer analysis

Overspending is common when shopping online

Report on digital spending and its impact on American's credit card debt

About 2 in 5 (42 percent) of consumers admit blowing their budgets while online shopping in the past 6 months, according to new research from CouponFollow, an online couponing platform. The new report surveyed over 1,700 American consumers on their ...

Thumbnail-Photo: Stores with employee background checks favored...
17.06.2019   #security #customer satisfaction

Stores with employee background checks favored

Sterling’s 2019 ‘Retail Industry Screening’ survey

Sterling, expert in background and identity services, today released the results of its 2019 ‘Retail Industry Screening’ survey. An inaugural initiative, the survey examines Americans’ perspectives, experiences and concerns related ...

Thumbnail-Photo: Choosing the right marketplace for your business: A profitable niche...
17.06.2019   #online trading #marketing research

Choosing the right marketplace for your business: A profitable niche product is key

"Platform strategies are critical for success," says Dr. Kai Hudetz of the IFH Cologne (Institute for Trade Research)

Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Thumbnail-Photo: Leveraging the smartphone – mobile shopping...
13.06.2019   #mobile shopping #mobile couponing

Leveraging the smartphone – mobile shopping

67 percent of consumers are likely to shop with a retailer that offers mobile coupons

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.Mobile shopping will continue to grow as 41 percent of consumers in the BRP Consumer Study indicate they plan to ...

Thumbnail-Photo: TheDrop hosts daily exclusive apparel and sneaker releases...
11.06.2019   #fashion #Online platform

TheDrop hosts daily exclusive apparel and sneaker releases

News platform with direct-to-consumer strategy seeking trends

TheDrop is the first direct-to-consumer retail platform for the global streetwear market, offering the largest online selection of streetwear brands. Founded in 2017, TheDrop serves as a central point of discovery to connect consumers with their ...

Thumbnail-Photo: Digital food retail: customers expect more personalization...
07.06.2019   #personalization #food delivery service

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

Thumbnail-Photo: Organization Kroger Health helps diabetics
05.06.2019   #health management

Organization Kroger Health helps diabetics

The retail healthcare organization wants to help prevent diabetes with free screenings nationwide

According to the Centers for Disease Control and Prevention, over 84 million adults in the U.S. have prediabetes, yet the majority are unaware due to the lack of specific symptoms. Kroger Health, the healthcare arm of The Kroger Co., is leading a ...

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: Customer Story: How the Johan Cruijff Arena scores with self-service...
31.05.2019   #self service #artificial intelligence

Customer Story: How the Johan Cruijff Arena scores with self-service

CCV helped develop a smart self-service soft drinks dispenser.

Johan Cruijff ArenA, previously known as Amsterdam ArenA, has a capacity of 55,000. As the largest stadium in the Netherlands, it has hosted global sporting events such as the 1998 Champions League Final and the 2013 Europa League Final. The ArenA ...

Thumbnail-Photo: Cox Business Annual Survey: What do customers want?...
31.05.2019   #cashpoints #brick and mortar retail

Cox Business' Annual Survey: What do customers want?

Survey shows consumers want greater connection and more American-made products from the small businesses.

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points ...

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Product ratings: customer-centricity is important...
29.05.2019   #customer relationship management #marketing

Product ratings: customer-centricity is important

Global product ratings study: companies being pushed toward increased customer-centricity

Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...

Thumbnail-Photo: U.K. and USA: What about consumer spending?
28.05.2019   #marketing #shopping habits

U.K. and USA: What about consumer spending?

Millennials driving success of new retail models and shaping retail trends in U.S. and U.K.

As Millennials gain a reputation for being category killers across various industries, a recent study by First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions found ...

Thumbnail-Photo: Beware of price promotions: “Don’t teach your customers to be...
27.05.2019   #sales promotion #price labels

Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Neuroscientist Kai-Markus Müller tells us about the impact of pricing

In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neuromarketing Labs gives great insights into how products and prices affect the brains of shoppers. How does he know? He is a neuroscientist and can look inside the ...

Thumbnail-Photo: Creative Retail Awards shortlist announced at RetailEXPO...
24.05.2019   #displays #design

Creative Retail Awards shortlist announced at RetailEXPO

Innovative, inspirational and forward-thinking retail display and design

The Creative Retail Awards, which recognise and reward innovation and excellence in worldwide retail design, released the shortlist for their 2019 Awards at RetailEXPO, Olympia London last week.The Awards received hundreds of entries from around the ...

Thumbnail-Photo: NRF: retail sales in April
24.05.2019   #online trading #retail

NRF: retail sales in April

Slower tax refunds and weather affect April retail sales

Retail sales were down 0.2 percent in April seasonally adjusted from March but up 5.2 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #consulting #brick and mortar retail

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: Award-worthy product presentations – Point of purchase displays...
08.05.2019   #pos marketing #displays

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Thumbnail-Photo: Weekend unlimited concept store to open in California...
29.04.2019   #customer satisfaction #shop concepts

Weekend unlimited concept store to open in California

Retail store will include weekend live lounge & event space

Weekend Unlimited Inc. announces that it has secured a retail location in Long Beach, California to launch the company's first US concept store."It is essential to our growth plan that we establish multiple touch points for our offerings ...

Thumbnail-Photo: Implementing new ideas: Design thinking in the retail world...
29.04.2019   #customer satisfaction #trend research

Implementing new ideas: Design thinking in the retail world

Focus on customer expectations

It may be uncomfortable at times – but a change in perspective can help businesses to implement new ideas and successfully complete ongoing processes. Design thinking is a customer-centric approach that can help in this endeavor.“What do ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #shoppingcenter #customer counting

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

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Supplier

PPE Ltd.
Horsecroft Road, The Pinnacles
CM19 5BH Harlow, Essex
Duo Display Europa
344 rue Jardin Colar
34130 Lansargues
POPAI Deutschland e.V.
POPAI Deutschland e.V.
Rennstieg 15
47802 Krefeld
Klapheck Marketing Service GmbH
Seppenrader Str. 54
59348 Lüdinghausen
FlexiCAM GmbH
Benkertsweg 9
97246 Eibelstadt
Shanghai Yongcheng Display Products Manufacture Co., Ltd.
No. 305 First Road Xinjian, Xuhang Town
201808 Shanghai
T.S. O`Connor & Son Ltd.
Unit C, 67 Heather Road, Sandyford Industrial Estate
18 Dublin
Unternehmensberatung Bernhard Goßen
Unternehmensberatung Bernhard Goßen
Mündrathweg 7
40627 Düsseldorf
AHA! GmbH
AHA! GmbH
Subbelrather Straße 557
50827 Köln
Repromotion Marketing & Sales Blickle GmbH & Co. KG
Klingenbachstraße 8
72336 Balingen
PICCADILLYCIRCUIT LTD
45 High Street, Wanstead
E11 2AA London
Gastro-Cool GmbH & Co. KG
Gastro-Cool GmbH & Co. KG
Hans-Böckler-Str. 8
47877 Willich
D&K GmbH & Co. KG
Hanferstr. 4
79108 Freiburg
dodenhof Posthausen KG
28869 Posthausen
Kayser Medienverlag
Zur Schanze 12
33154 Salzkotten
Valentino's Displays Ltd
Valentino's Displays Ltd
22 Hunts Pond Road, Park Gate
SO31 6QA Southampton
www.werbe-systeme.de
Seeweg 29
83126 Flintsbach
messestand.de
Robert-Perthel-Straße 4-6
50739 Köln
DEE SET
Victoria Road
ST4 2HX Stoke-on-Trent
NR Merchandising
Voigtstraße 13
09116 Chemnitz
brilliant badges
brilliant badges
Frankenstrasse 35
20097 Hamburg
Clingz by Permacharge
541 Laser Road NE
NM 87124 Rio Rancho
KLEEN-TEX INDUSTRIES GMBH
Münchner Straße 21
6330 Kufstein
optimAS Group GmbH
Im Schörli 3
8600 Dübendorf
NEXCOM GmbH
Leopoldstraße 244
80807 München
Easydisplay UK Limited
Endeavour House Coopers End Road
CM24 1SJ London Stansted
Pecunia
Justinus-Kerner-Straße 32
73770 Denkendorf
Loyalty Partner GmbH
Loyalty Partner GmbH
Theresienhöhe 12
80339 München
Atos Worldline SA/NV
Atos Worldline SA/NV
Haachtsesteenweg 1442 Chaussée de Haecht
1130 Brüssel (Brussels)
Mercodor
Bonameser Straße 44
60433 Frankfurt
Vivelle GmbH
Weiherer Straße 37
76707 Hambrücken
Almax S.p.A.
Via Boaresco, 44
22066 Mariano Comense
ZBD Displays Ltd.
ZBD Displays Ltd.
Kingswood
SL5 8AD Ascot
Spark Promotions
Progress House, Eskdale Road
UB8 2RT Uxbridge, Middx
Ultima Displays Ltd
49-50 Causeway Road
NN17 4DU Corby
Prismaflex International
Z.A. La Bourie
69610 Haute Rivoire
P&S Intelligence
Noida
201301 Noida
next level
Oude Burkelslag 3
9990 Maldegem
mantau design and marketing agency
Schaarsteinwegsbrücke 2
20459 Hamburg
Image Line Exhibitions Display Stands UK
10-16 Tiller Road
E14 8PX London
Planar Systems Oy
Planar Systems Oy
PO Box 46 / Olarinluoma 9
02201 Espoo
Van Keulen Interieurbouw
Van Keulen Interieurbouw
James Wattstraat 1
7442 DC Nijverdal
Aristo Graphic Systeme GmbH & Co. KG
Schnackenburgallee 117
22525 Hamburg
Kirsten Werbe- und Industrieschilder oHG
Turmstraße 43
89231 Neu-Ulm
payleven Germany GmbH
payleven Germany GmbH
Saarbrücker Str. 20/21
10405 Berlin
Legend Exhibitions Ltd
6 Morie Street
SW18 1SL London
FLEX s.r.l.
Via G. Asti, 12
25124 Brescia
SITOUR
1 bis, rue Charles Michels, B.P. 49
95102 Argenteuil Cedex
Kling GmbH
Carl-Benz-Straße 14-16
75217 Birkenfeld