Retail Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

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Thumbnail-Photo: Smell – association - sale?
06.01.2020   #in-store marketing #brand management

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Thumbnail-Photo: Product information makes a beeline for stores...
02.01.2020   #online trading #data management

Product information makes a beeline for stores

Product data platform distributes information from manufacturers to retailers and on to customers

Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...

Thumbnail-Photo: The favour of the hour
01.01.2020   #sustainability #refrigeration cabinets

The favour of the hour

Energy efficiency and environmental awareness in retail

The current events in the frozen food industry show: Energy efficiency and environmental awareness are becoming increasingly important. Old refrigerants have to be replaced in freezers and retail has to act.The demands placed on food retailers are ...

Thumbnail-Photo: New Mobile Phone Tracking service
30.12.2019   #mobile payment #smartphone

New Mobile Phone Tracking service

Less than 10% of U.S. consumers spend over $1,000 on their smartphones

While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 percent of consumers are spending over $1,000 on ...

Thumbnail-Photo: Security in payment
27.12.2019   #security #Trade fair special EuroShop 2020

Security in payment

Study shows credit card industry has ignored security innovations

A new study conducted for the Secure Payments Partnership coalition shows that the U.S. credit card industry has failed to establish adequate security standards and that a neutral third party should be put in charge, the National Retail Federation ...

Thumbnail-Photo: The greenconsumption effect
23.12.2019   #customer satisfaction #retail

The greenconsumption effect

Concordia research shows that using green products leads to a warm glow in shoppers

Canadians spend a lot of money around this time of year, on gifts, food, entertainment and travel. In its annual study of holiday season spending habits, the accounting firm PwC estimates that the average Canadian consumer will drop close to $1,600 ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: AllFacebook Marketing Conference 2020
11.12.2019   #marketing planing #event

AllFacebook Marketing Conference 2020

The Social Media Marketing Conference will take place in March 2020 in Munich

3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...

Thumbnail-Photo: All Influencer Marketing Conference 2020
11.12.2019   #digital marketing #marketing planing

All Influencer Marketing Conference 2020

The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.

Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...

Thumbnail-Photo: Digital commerce: growth in spend of 66 percent over next 5 years...
03.12.2019   #online trading #e-commerce

Digital commerce: growth in spend of 66 percent over next 5 years

New study found that global spending on digital commerce will reach $18.7 trillion

The new research, Digital Commerce: Key Trends, Sectors & Forecasts 2019-2024, found the largest single digital commerce sector is the remote purchase of physical goods, which will have driven just under 27 percent of all digital commerce spend ...

Thumbnail-Photo: EuroShop 2020: all topics, all news
02.12.2019  

EuroShop 2020: all topics, all news

The iXtenso trade fair special on 8 dimensions of EuroShop

Durch eine Einigung mit dem Insolvenzverwalter der Thomas Cook-Gruppe verstärkt sich das Reisegeschäft von Galeria Karstadt Kaufhof durch 106 Reisebüros und die Online-Plattform von Thomas Cook. Ein Großteil der ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: Only 11 percent of brands can effectively use customer data...
27.11.2019   #data analysis #customer analysis

Only 11 percent of brands can effectively use customer data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, “Getting ...

Thumbnail-Photo: Mood Media launches hospitality trend book
22.11.2019   #trend research #personalization

Mood Media launches hospitality trend book

Four key trends highlighted: immersion, community, customization und convenience

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, launches its second trend book, exploring the ever-changing nature of customer experience in the hospitality sector looking at ...

Thumbnail-Photo: Sight and sound help your point of sale business go round...
19.11.2019   #digital marketing #multisensual marketing

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and ...

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #in-store marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: Seven password best practices for retailers
18.11.2019   #data management #it security

Seven password best practices for retailers

Authentication, encryption, administration

No one likes to use passwords, but they are critical to securing access to systems with valuable business data. Retailers, like any other business, should require passwords as part of their security policies to protect POS systems, backroom ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Thumbnail-Photo: Watch out for discount offers
12.11.2019   #online trading #seasonal business

Watch out for discount offers

Retailers can expect a successful holiday shopping season - and some upcoming trends

For the 34th year, Deloitte commissioned a national survey of 4,410 consumers. Conducted online, Sept. 6-13, by an independent research company, the survey provides key insights into consumer behavior and what retailers can expect from shoppers as ...

Thumbnail-Photo: Retail problems: We’ve got the premises but where are the customers?...
04.11.2019   #customer satisfaction #pos marketing

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

At the Trendforum Retail on October 9 &10, 2019, in Schwalbach near Frankfurt am Main, speakers and visitors examined how brick and mortar retailers can attract, keep and excite customers.Interested event participants were given a tour by Marcus ...

Thumbnail-Photo: Advice for small and medium-sized retail businesses: “Be a part of the...
04.11.2019   #pos marketing #brick and mortar retail

Advice for small and medium-sized retail businesses: “Be a part of the change!“

A quick market analysis by Professor Rüschen of the DHBW Heilbronn

Prof. Dr. Stephan Rüschen, assistant lecturer in food retailing at the Baden-Württemberg Cooperative State University (DHBW) in Heilbronn presented the second part of the Trendforum Retail 2019, which emphasized the challenges and ...

Thumbnail-Photo: Holiday season: 47% of shoppers need gifting ideas...
01.11.2019   #customer analysis #Trade fair special EuroShop 2020

Holiday season: 47% of shoppers need gifting ideas

Research from Periscope® by McKinsey

The "2019 Holiday Season Shopping Report: Shoppers are ready to spend but retailers need to personalize" by Periscope® By McKinsey looks  beyond Periscope's traditional Black Friday research focus to undertake a deeper ...

Thumbnail-Photo: Spending on womens clothing to increase
25.10.2019   #marketing research #trend research

Spending on women's clothing to increase

Freedonia Focus Report forecasts rising demand for high-end items in the USA

US retail demand for women's clothing is forecast to increase 1.9 percent per year in nominal terms through 2023, according to Women's Clothing: United States, a report recently released by Freedonia Focus Reports. Ongoing population ...

Thumbnail-Photo: VKF Renzel takes over exclusive distribution of EasyCubes...
23.10.2019   #product presentation #goods illumination

VKF Renzel takes over exclusive distribution of EasyCubes

The sales promotion specialist VKF Renzel took over the sole distribution of the
EasyCubes product presentation system for the DACH region with effect from
23.09.2019

After VKF Renzel was already involved in the successful product launch, this is now the consistent further development. ...

Thumbnail-Photo: Human rights in the food supply chains
18.10.2019   #personnel management #sustainability

Human rights in the food supply chains

Oxfam’s "Behind the Barcodes" campaign examine the policies and practices that affect workers and farmers

Food workers on farms and plantations that supply tea, fruit and vegetables to supermarkets continue to face human rights abuses, says Oxfam.The latest research from Oxfam’s Behind the Barcodes Campaign shows how top supermarkets’ ...

Thumbnail-Photo: Social networking for neighbors
17.10.2019   #brick and mortar retail #online marketing

Social networking for neighbors

Nebenan.de is a social media platform where both neighbors and local businesses can network

"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or ...

Thumbnail-Photo: Demand for incentive-based gift cards
17.10.2019   #e-commerce #app

Demand for incentive-based gift cards

PMR-study shows a rise of the global gift cards market for the period from 2014 to 2019

A study reveals that, the global gift cards market was valued at approximately 264 billion US-Dollar in 2014, and is estimated to generate a value of approximately 1,211 billion US-Dollar by the end of 2019. The gift cards market is projected to ...

Thumbnail-Photo: Vast majority of consumers plan to return holiday gifts...
03.10.2019   #pos marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

Thumbnail-Photo: Get your business ready for E-commerce!
30.09.2019   #e-commerce #customer satisfaction

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

Thumbnail-Photo: Goal: Turning into the ‘Uber’ in foot wear retail...
30.09.2019   #online trading #e-commerce

Goal: Turning into the ‘Uber’ in foot wear retail

Vietnamese sandals brand SADOO eyeing US market with unique business model

SAADO, a popular Vietnamese sandals start-up that has sold 66,000 pairs of shoes and successfully entered four Asian countries within one year, is now eyeing the US market.Set up by Phung Le Lam Hai last year after realizing there is high demand for ...

Thumbnail-Photo: Mobile shoe closet on the road
27.09.2019   #sales promotion #fashion

Mobile shoe closet on the road

Luxury brand Tamara Mellon with first-ever traveling shoe store

Tamara Mellon, direct-to-consumer luxury brand, is taking their innovative retail concept on the road with the launch of the mobile TM Closet — the first-ever traveling shoe closet.Kicking off in Boston, the TM Closet will be located in ...

Thumbnail-Photo: POS TUNING supports Grips&Co
26.09.2019   #sales promotion #product presentation

POS TUNING supports "Grips&Co"

POS TUNING is committed to promoting young talent in the retail

Since the magazine "Rundschau für den Lebensmittelhandel" launched the Grips&Co competition, the annual cult event for junior staff, HR specialists and brand industry has been taking place for almost 40 years. Two days of ...

Thumbnail-Photo: loadbee closes gap between industry and trade...
24.09.2019   #online trading #sales promotion

loadbee closes gap between industry and trade

How online shops profit from fully automated manufacturer information

What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...

Thumbnail-Photo: Video: How loadbee works
24.09.2019   #online trading #sales promotion

Video: How loadbee works

Platform for distributing product information

It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...

Thumbnail-Photo: HappyOrNot CX360 leader insights
24.09.2019   #customer satisfaction #customer relationship management

HappyOrNot CX360 leader insights

Do you know what type of experience customers expect from your brand?

The following is based on a June 2019 interview with Sami Hero, Chief Operating Officer at HappyOrNot’s global headquarters in Tampere, Finland. He spoke with freelance writer Tom Hagy of Philadelphia. In it we will share our thoughts and ...

Thumbnail-Photo: 90+ year-old manufacturer redesigns its stores …...
19.09.2019   #consulting #customer satisfaction

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.Rather than ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: Consumers expect easier returns
16.09.2019   #customer satisfaction #retail

Consumers expect easier returns

Demand for flexibility, transparency, convenience and speed

Frictionless returns are not yet a reality for today's consumers, according to a new report published by Narvar, an intelligent customer engagement platform. The report, "The State of Online Returns in 2019: A Global Study," analyzes ...

Thumbnail-Photo: How to turn your checkout zone into the village hub ......
13.09.2019   #customer satisfaction #services (sales promotion, PoS marketing)

How to turn your checkout zone into the village hub ...

... with opportunities for community engagement

The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #pos marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

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Compact Lighting Ltd
Unit 1 The Nelson Centre, Portfield Road
PO3 5SF Portsmouth, Hampshire
ISF INTERNATIONAL
10 Rue de l`Atlantique
44115 Basse Goulaine
epay
Fraunhoferstr. 10
82152 Martinsried
Procool
Daliang
528300 Shunde
Signal Display International A/S
Lille Voldgade 7
8900 Randers
Foxbarn Ltd
Unit 8, Towers Business Park, Carey Way
HA9 0LQ Wembley, Middlesex
Expo Messesysteme.de GmbH
Ziegelstraße 11
85283 Wolnzach
POSpulse
POSpulse
Ackerstraße 14/15
10115 Berlin
VP Vereinigte Papierwarenfabriken GmbH
VP Vereinigte Papierwarenfabriken GmbH
Industriestraße 6
91555 Feuchtwangen
Dipec Plastics Ltd
Unit 23 Argyle Way, Ely Distribution Centre
CF5 5NJ Ely (Cardiff)
Incentivus
Stauffenbergstraße 35
74523 Schwäbisch Hall
Testrite Instrument Company
135 Monroe Street
NJ 07105 Newark
Outform
Outform
Herwigsmuehlenweg 3c
34123 Kassel
SHOP & DESIGN
SHOP & DESIGN
Schumannstraße 3
71717 Beilstein
Display by Design Ltd
5-9 Chartwell Drive
LE18 2FL Wigston (Leicestershire)
Image Line Exhibitions Display Stands UK
10-16 Tiller Road
E14 8PX London
3A Composites GmbH
3A Composites GmbH
Alusingen Platz 1
78224 Singen
publitec Präsentationssysteme & Eventservice GmbH
publitec Präsentationssysteme & Eventservice GmbH
Gahlenfeldstraße 7a
58313 Herdecke
ALTOONA s.r.l
via Peperate, 27
33082 Azzano Decimo (PN)
Hölter GmbH
Obermeidericher Straße 197-203
47138 Duisburg
Golden Rack Co. Ltd.
9 Fl., No. 185 Chung Shan N. Rd., Sec. 2
114 Taipei
HDK Holz- und Kunststoff-Veredelung GmbH
Mündelheimer Weg 55
40472 Düsseldorf
Panasonic Marketing Europe GmbH
Panasonic Marketing Europe GmbH
Winsbergring 15
22525 Hamburg
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee
J. D. Geck GmbH
J. D. Geck GmbH
Postfach 5031
58762 Altena
Vivelle GmbH
Weiherer Straße 37
76707 Hambrücken
Holloway Plastics Ltd
Units 5&6 Willenhall Lane Industrial Estate
WS3 2XN Walsall
RTC Europe Ltd. German Office
RTC Europe Ltd. German Office
Lichtenburger Str. 65
06925 Annaburg
Primex GmbH
Senefelder Strasse
63456 Hanau
Legend Exhibitions Ltd
6 Morie Street
SW18 1SL London
H. Sieber & Co. GmbH & Co. KG
Am Kraftwerk 5
83425 Bad Reichenhall
Figurer A/S, H. J.
Eventyrvej 13
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PMSA AG
Duggingerstrasse 4
4153 Reinach
Bakker Magnetics b.v.
Sciencepark Eindhoven 5502
5692 EL Son
Gies Medienservice
Störmeder Str. 3
59590 Geseke
A & V Italia s.r.l.
Via Orosei 68
56023 Visignano/PI
Die Taschenschmiede
Talstr. 12
78262 Gailingen
CEAN COMPANY S.p.A.
Via D. Albertario, 3/A
61030 Bellocchi di Fano/PU
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Değirmen Yolu Sk.Kutay İş Merkezi A Blok No:14 34752 Ataşehir / İSTANBUL
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Liquid - Agentur für Gestaltung
Kohlergasse 20
86152 Augsburg
Orbital International Ltd.
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Postfach 5107
50118 Bergheim Erft
etrada GmbH
etrada GmbH
Osnabrücker Str. 17
49477 Ibbenbüren
Pinkcube GmbH
Karl-Marx-Allee 65
10243 Berlin
Matchstick Displays
Unit 702, 7F, Bangkok Bank Building, 18 Bonham Strand West
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Aha! Agentur für Handelsmarketing GmbH
Widdersdorfer Str. 248
50933 Köln
DIA Systems Limited
Dayton House Bolney Avenue, Peacehaven
BN10 8HF East Sussex
Homdec SA
Zone Horticole
1852 Versvey
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Paul-Henri-Spaak-Str. 17-19
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Münchensteinerstr. 270
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29-31 Lacy Street
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