Retail Marketing

In-store marketing measures: the variety of recipes is a challenge, too

With the right seasoning, you can inspire customers and increase sales

In-store marketing measures are versatile and effective ingredients; from audio and scent marketing to visual merchandising and store design, the possibilities for adding a pinch of salt to the shopping experience are almost endless.Our "retail ...

Canto unveils Media Delivery Cloud

Directly connect digital assets across e-commerce and web platforms

Canto, a leading provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content ...

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...

Online grocery has plateaued as a part of the shopper’s total repertoire

Curbside pick-up and delivery of digital orders continue to shrink as retailers return to boost in-store performance

The number of retail customers using buy online pickup in-store (BOPIS) “all the time” declined by one-third (45% down to 32%) last year and is expected to shrink further in 2022. Shoppers relying on home delivery of groceries purchased ...

UpWest makes impact in New York with local non-profit GrowNYC

Purpose driven brand on a mission to provide comfort for people and planet by donating 1% of sales to non-profits across the US

This year, UpWest has opened two stores in the greater New York area with locations in Williamsburg and Roosevelt Field Mall. Both locations partner with GrowNYC whose mission is to improve New York's quality of life through environmental ...

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...

First "Refill Station" at Tops market Westgate

Tops highlights its sustainability store concept by partnering with Unilever Thailand and SCGC

Today, the world has more plastic waste than it can handle, partly because we are used to the convenience that plastic brings, but do not manage plastic waste properly. Most of the plastic waste is single-use plastic and more and more ends up in ...

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...

Macy’s accelerates the growth of its off-mall, small-format strategy

Announces four new Market by Macy’s and Macy’s Backstage locations

Macy’s announced that, as part of its Polaris strategy, the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers more to love with its ...

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Klarna unveils US retail pop-up shop “Klarna Oasis” in Los Angeles

Supporting mission-driven brands for sustainability efforts

Klarna announced the opening of its US retail pop-up, “Klarna Oasis,” an immersive shopping experience in Los Angeles focused on supporting its various mission-driven merchant partners.From Saturday, July 23 to Sunday, July 24, consumers ...

Cybercrime is becoming a growing problem for the industry

Online payment fraud losses to exceed $343 billion globally over the next 5 years

A new study from Juniper Research has found that the cumulative merchant losses to online payment fraud globally between 2023 and 2027 will exceed $343 billion. As a comparison, this equates to over 350% of Apple’s reported net income in the ...

Lush Birmingham Spa hires local in-store florist

Lush Anchor Shop: Fresh & Flowers concept, tech innovations, Bring It Back returns scheme

In June 2022, Lush Birmingham Spa on New Street revealed their Fresh & Flowers experience as previously seen in the concept shop in Paris.Alongside ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company, customers ...

World Class Retail Store Transformation 2022

August 25-26, 2022 | Frankfurt am Main

The leading conference for digital transformation best practices in Europe will take place on August 25-26, 2022 in Frankfurt am Main, Germany. World Class Retail Store Transformation 2022 is an official event of the World Class Series.Discount ...

Convenience Experience Report: Demand for short lines, mobile ordering, and drive-thru

Americans put convenience stores on par with fast food restaurants

Bluedot introduced the first Convenience Experience Report, a benchmark study that explores consumer sentiment and the customer experience at gas stations and convenience stores (c-stores).The research was based on a survey of 1,570 American ...

Sustainability means holism

Microsoft supports retailers in becoming climate-neutral

Climate neutrality, sustainability, environmental awareness - all these terms are buzzing around and prompting the industry to take action. But what can actually be done. Microsoft and EHI Retail Institute have jointly published the new white paper ...

In-store marketing: The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in ...

Energy efficiency and carbon reduction in retail

Guide to energy efficiency and carbon reduction in the retail industry published as part of the BRC Climate Action Roadmap

BRC has published a new “Step-by-Step Guide to Energy Efficiency and Carbon Reduction in the Retail Industry”, produced as part of the BRC Climate Action Roadmap.Figures from the Department for Business Energy and Industrial Strategy ...

Visual search – Finding products with images

Not only the result, but also the user experience is crucial

In online retail, a well-developed and easy-to-use product search is essential for customers. For a high level of convenience and optimal results, this now includes visual search. This means that users can search for similar items using images of ...

Neiman Marcus celebrates launch of new collection

Valentino partners with Neiman Marcus for the launch of the Valentino Escape 2022 collection

Valentino is collaborating with Neiman Marcus as the national exclusive brick-and-mortar luxury retailer for the launch of the Valentino Escape 2022 collection. To celebrate the partnership, Neiman Marcus is hosting a festive launch event on June 21 ...

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Creation of a customer-centric omnichannel experience

Teamwork Commerce partners with Connected Retail by Zalando

Teamwork Commerce, a global provider in fashion retail, announces technical partnership with Connected Retail by Zalando enabling omnichannel retailers to reach millions of customers on Zalando. Zalando is one of the leading online platforms ...

Sustainable logistics: Don't wait, act now!

Why an environmentally conscious logistics strategy can pay off

On 22.06.2022 it was that time again: Webtalk time served up by iXtenso and EuroShop. We filled our retail-salsa cooking pot with all kinds of ingredients to create the right flavor for your environmentally conscious shipping...

IKEA and Infarm start urban herbs farming project

Pilot project for joint, sustainable cultivation of herbs in furniture stores

Demand is growing for high-quality food that is produced locally and with as little environmental impact as possible. To meet this, IKEA and Infarm are growing high-quality herbs in Infarm's vertical farms in the customer restaurants in three ...

SALTO receives a Silver rating in the EcoVadis evaluation ranking

Innovation as a response to social and environmental challenges

EcoVadis has ranked SALTO Systems in the top 25% of companies with the best performance in terms of sustainability policies. The recognition gives SALTO a SILVER classification in the EcoVadis global evaluation program.The award is the fourth ...

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

New eBay sneaker store rewards sneakerheads for wearing their kicks

The Wear 'Em Out Store will offer exclusive pricing on collectible kicks to those who wear them out of the store

eBay is setting up shop in Los Angeles with a store that rewards sneakerheads for actually wearing their new kicks out of the store. Open Memorial Day weekend on Fairfax Avenue, the Wear 'Em Out Store will feature some of the most exclusive and ...

Purchase influence moves to consumer-to-consumer with power shift to shoppers

68% of Americans find ratings, reviews, photos, and videos from other shoppers important

Bazaarvoice Inc., provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index, based on a survey of more than 7,000 global shoppers. The report proves today’s power shift from brands to ...

Weekly grocery shopping made easy: meal planning via app

Grocery shopping, ordering, recipes – all in one app with connection to local grocery stores

Grocery shopping can be fun. For a five-person household with a baby and a dog, including allergies and favorite dishes, it quickly becomes a mammoth task. The developers of the app Jow want to simplify this very process and are teaming up with ...

Ynvisible supports sustainable fashion with digital price labels

New generation is easily readable, flexible and customizable

Ynvisible Interactive Inc. has announced that Digety, a company creating electronic price labels for the fashion industry, has selected Ynvisible as the supplier of displays for its re-usable digital price labels. Digety’s price labels ...

Increase sales rank thanks to product information

How improving product pages helps brands thrive on Amazon

Salsify's recent report "The Content Advantage: How Improvements to the Product Page Help Brands Succeed on Amazon", analysed over 14,000 products across all major product categories in the U.K., France and Germany, outlining the most ...

Grocers miss opportunities by not showing alternatives as “out-of-stock” messages increase

How the pandemic has impacted online grocery shopping and how consumers respond to grocer recommendations and decreased inventory

Lucidworks, a provider of next-generation AI-powered search applications, surveyed consumers in the U.K. and U.S. who shop for groceries online. The survey revealed that only 28% of shoppers are being offered alternative recommendations every ...

E-commerce Berlin Expo 2022 Recap

Last week, the E-commerce Expo 2022 took place in Berlin. Find out what happened there

The E-commerce Berlin Expo 2022 conference is over, and it's safe to say that it was a huge success! If you attended, you probably learned a lot of new things about the e-commerce industry.But if you didn't go, don't worry - here’s ...

Carvana launches newest car vending machine

Online retailer opens 32nd car vending machine in the U.S.

Carvana has launched its newest car vending machine, located in San Francisco, California. The state-of-the-art steel and glass structure debuts in the tech capital of America, standing eight stories tall with a 27-vehicle capacity, offering car ...

American and European retail brands bounce back better as values increase post-COVID

Big retailers like Amazon and Walmart apply their logistics expertise to adapt in innovative ways to the ‘new normal’

American and European retail brands are leading the global retail sector in bouncing back better from the pandemic, with Amazon and Walmart leading the way. In a world of changing customer demand and disrupted supply chains, these big retailers are ...

eBay launches ‘Imperfects’ offering to drive more circularity this Earth Day

New destination gives almost perfect fashion items from over 100 brands a second chance

As shoppers look to reduce their fashion spend and environmental footprint, eBay UK has launched Imperfects - the fashion equivalent to supermarkets' wonky veg initiative, which launched in a bid to cut food waste.eBay’s Imperfects range ...

Lush is giving away 100,000 Bath Bombs

Bath bomb inventors celebrate World Bath Bomb Day with big marketing campaign

On Wednesday 27th April you can head to your nearest Lush shop and pick up a bath bomb to take home while stocks last. World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath.Alongside the giveaway, Lush ...

DTC and brick-and-mortar brands use value-driven personalization to score big

Winners of Sailthru’s Retail Personalization Index 2022: Thrive Market, Sephora, DSW, Best Buy, Adidas

Sailthru announced the results of the 2022 Retail Personalization Index. Thrive Market, the health-first membership for conscious living, and Sephora, global beauty retailer, have tied for the top spot in the 5th annual analysis. ...

Playfully - simple? Gamification in retail

How retailers can win new customers with gamification

Whether at the bus stop, in the waiting room, out and about in the city or relaxing on the sofa - the smartphone has become a constant companion for most people over the last ten years. Anyone who has a moment to spare takes a look at the countless ...