A beacon for a shopping mall
Digital signage: outdoor LED screen in Mexico
![The elevated tank from far away; copyright: Kolo](/media/story_section_image/5266/image.jpg)
On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract visitors with this unusual installation.
The elevated tank consists of a cylindrical LED screen with 368,640 pixels. The cylinder measures close to 10 x 3 meters. A second screen at its base with 82,944 pixels is showing synchronized content. The complete digital surface measures almost 36 square meters.
![The elevated tank in the evening at the shopping mall; copyright: Kolo...](/media/story_section_image/5267/image.jpg)
With the big circular screen and the one at the base, the digital signage installation is visible for miles around. The outdoor LED screens show synchronized dynamic content.
![The elevated tank in the evening; copyright: Kolo](/media/story_section_image/5265/image.jpg)
channels: digital signage, LED lighting, outdoor advertising