Research • 26.05.2017

Global market study on gift cards

According to Persistence Market Research's analysis, the gift card market in the APAC region is expected to witness a higher growth rate over the projected period.

Photo: Global market study on gift cards
Source: Michael Hermsdorf/pixelio.de

With the markets in North America and Europe together accounting for more than 65 percent of the global gift card market revenue share in 2015, an exact estimation of where these markets are headed in terms of performance is the subject of study in a new report by Persistence Market Research titled "Gift Card Market: Global Industry Analysis and Forecast, 2016–2024". The gift card markets in Latin America and Middle East and Africa are at a nascent stage and revenue from these markets is expected to witness a high CAGR during the forecast period. However, factors such as increasing penetration of smartphones, rising adoption of e-Commerce and gift cards in the corporate sector are responsible for the highest growth of the gift card market in the APAC region. 

The analysts have profiled the global gift card market across different geographical regions and on the basis of the various market segments and have provided a critical assessment of the opportunities available to all the companies operating in the global gift card market over an eight year forecast period 2016 – 2024. Primarily the analysts have focused on highlighting the numerous developments that are likely to take place in the global gift card market in the coming years. The analysts have studied the global gift card market extensively and have identified multiple drivers, restraints, and trends that are expected to influence the global gift card market and consequently the business operations of the leading as well as second-in-line players functioning in the global gift card market. Through extensive research, the analysts have studied how the different market dynamics are likely to impact the current environment and future scenario of the global gift card market, thereby providing useful insights to market players to plan their differentiating strategies capable of evolving with the changing market landscape.

To calculate the global gift card market size, the report considers revenue generated from the sales of gift cards across all the product types. Macro-economic indicators such as GDP, wholesale and retail trade, merchandise trade, and prices have been considered to arrive at the indicated market numbers. Yearly change in inflation rate has not been considered while forecasting market numbers. Top-down approach has been used to assess market numbers for each product category, while bottom-up approach has been used to counter-validate the reached market numbers.

The report opens with an overview of the global gift card market followed by key definitions and an executive summary. The analysts have also presented the market taxonomy in this section where they have segmented the global gift card market on the basis of type, merchants and region. The report highlights the key market dynamics and presents an independent analysis of the various factors, challenges, and market trends that are likely to define the global gift card market in the next few years. The analysts have devoted the last section of the report to study the market performance of some of the top companies operating in the global gift card market. The researchers have profiled a few of the leading market players and have presented a detailed analysis of their overall business performance and a comprehensive evaluation of their short-term and long-term business and go-to-market strategies.

Global Gift Card Market Segmentation

By Type

  • Universal accepted open loop
  • Restaurant closed loop
  • Retail closed loop
  • Miscellaneous closed loop
  • e-Gifting


By Merchant

  • Restaurants
  • Department store
  • Grocery stores/food supermarkets
  • Discount stores
  • Coffee shops
  • Entertainment
  • Others


By Region

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA
Source: ReportBuyer

related articles:

popular articles:

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: Five retailers are opening stores for every retailer closing stores...
28.08.2019   #retail #brick and mortar retail

Five retailers are opening stores for every retailer closing stores

New report by IHL Group debunks the retail apocalypse narrative

More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: Return on experience: The new kind of customer loyalty...
12.08.2019   #customer satisfaction #customer retention

Return on experience: The new kind of customer loyalty

US retailers benefit if they keep pace with rapid rise in customer expectations

New research conducted by alternative payments provider Klarna across 2,000 US consumers and 250 retail decision makers, reveals that retailers are struggling to retain their customers as consumers today increasingly have zero tolerance for a poor ...

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Thumbnail-Photo: Of local heroes and global players
04.07.2019   #online trading #digital marketing

Of local heroes and global players

An overview of online marketplaces

Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #pos marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Supplier

loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen