Product • 15.01.2015

I got it! Fitting room experience

I got it! Fitting room experience
Source: OneView Commerce

OneView Commerce announced the release of I Got It!, the first interactive fitting room application that empowers customers to shop from the privacy and convenience of their own dressing room.

Shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out—all from a tablet mounted in their fitting room.

The solution is the first offering originated under OneView’s YoungView program that provides opportunities for the next generation of potential entrepreneurs with transformative concepts to partner with OneView to bring their ideas to life. The program focuses on offering support to creative young leaders with the development of products that bring next generation vision into today’s enterprise solutions, and ultimately shape the future of retail.

“According to industry statistics, people who use a fitting room and have timely help from a salesperson buy nearly four times more product than those who don’t. Yet 97 percent of customers re-dress and leave the store due to not having the correct size or color available in the room, making fitting room service a critical hurdle to maximizing conversion,” said Linda Palanza, COO at OneView Commerce. “I Got It! is a natural extension of OneView’s Digital Store Platform, expanding its capabilities of multi-directional content delivery, analytics, and a common enterprise platform by further engaging and servicing the customer in the store. The wealth of information that can be captured by this solution will have a profound affect throughout the supply chain in the upcoming years.”

I Got It!, powered by OneView Commerce Digital Store Platform and fully integrated with OneView commerce partner hybris, now stacks the deck in the retailer’s favor with continuous, interactive fitting room service from the customer’s entry into the room through one-click checkout upon their exit.

Attendants scan items via a mobile device as they are brought into the fitting room, which populates a mounted customer-facing interactive display. The customer taps on items to request new sizes, colors or alternate items. Sales associates have a consolidated dashboard view of all rooms, enabling a team of associates to act as runners and efficiently deliver improved and expanded service to a broader range of customers.

By combining the solution with the other connectors on the Digital Store Platform, cross-sell and up-sell suggestions are displayed and updated based on the contents of the customer’s fitting room. The customer can then request these items by tapping the screen, instantly alerting the store associate on their device. Customers can build a basket of items for purchase and, once ready, can initiate checkout via OneView Commerce | Store, pushing basket information to the register for one-click pay.

The associate then releases items not purchased, creating an audit trail for improved loss prevention as well as key data on customer behavior and product conversion that can be leveraged to improve sales operations across all channels. I Got It! marks a key extension to OneView’s digital store platform which focuses on the empowerment of the store as the hub of content and interaction to support continuous engagement across the customer journey.

Source: OneView Commerce

related articles:

popular articles:

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: Online channel may not be the savior clothing retailers hoped for...
13.04.2020   #online trading #e-commerce

Online channel may not be the savior clothing retailers hoped for

Closing distribution centers for employee safety

Since the UK Government enforced stores to close for the foreseeable future, many non-food retailers hoped that customers would divert spend onto their online channels. However, last week, Next – the UK’s third largest clothing retailer ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Custom-tailored: new in-store safe shopping journey solution...
13.05.2020   #consulting #brick and mortar retail

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ...

Thumbnail-Photo: Deal for personal data in luxury segment
13.02.2020   #customer satisfaction #data management

Deal for personal data in luxury segment

Affluent consumers demand security, privacy and personalization in exchange for personal information

Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...

Thumbnail-Photo: As pandemic spreads, most consumers retreat
12.05.2020   #customer analysis #coronavirus

As pandemic spreads, most consumers retreat

How will today’s uncertain times affect consumer behavior?

As a global health crisis potentially morphs into an economic one, Deloitte is conducting a series of biweekly surveys around the globe to better understand the interplay between personal safety and economic vulnerability as a driver of purchase ...

Thumbnail-Photo: Take a deep breath ...and get back to work!
26.05.2020   #brick and mortar retail #personnel management

Take a deep breath ...and get back to work!

Retail employee break rooms and rest breaks in Germany

Working hard is important, but so is taking proper rest breaks! Whether we spend this time alone or with colleagues, by getting some sunlight and fresh air or by relaxing in designated rooms – we all need to take a break sometimes to relax and ...

Thumbnail-Photo: Launch: SBA’s paycheck protection program for small businesses...
09.04.2020   #personnel management #coronavirus

Launch: SBA’s paycheck protection program for small businesses

Economic relief provision to protect workers and businesses affected by the coronavirus pandemic

The U.S. Small Business Administration Administrator Jovita Carranza launched the Paycheck Protection Program, a 349 billion dollars emergency loan program created last week with the President’s signing of the Coronavirus Aid, Relief, and ...

Thumbnail-Photo: Smile please!
13.02.2020   #retail #event

Smile please!

iXtenso – the magazine for retailers showcases trade show exhibit and photo booth at EuroShop 2020

Would you like to bring home a memento that preserves great memories of EuroShop? iXtenso makes it possible. Once again, the magazine for retailers is an exhibitor in Düsseldorf and has a special highlight in store for trade fair ...


POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen