Retail Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

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Thumbnail-Photo: Shopping experience with interactive digital signage applications...
25.05.2021   #digital signage #customer satisfaction

Shopping experience with interactive digital signage applications

Using lift & learn features and smart mirrors to activate customers

The advantage in traditional stores: customers can examine the items and pick them up. The advantage in e-commerce: There is a wide range of products and information. With the use of digital signage solutions, these two advantages can be ...

Thumbnail-Photo: Post Corona wardrobe refresh
21.05.2021   #e-commerce #customer satisfaction

Post Corona wardrobe refresh

More than half of the Canadians plan to buy new clothing when the pandemic is over

More than 50% of Canadian consumers plan to purchase new clothing once pandemic restrictions are relaxed, according to a new report from The NPD Group. The desire for a wardrobe refresh is even stronger when it comes to consumers aged 18-34 as over ...

Thumbnail-Photo: Contactless same day delivery in under two hours...
20.05.2021   #coronavirus #app

Contactless same day delivery in under two hours

Walgreens launches new delivery option for more than 24,000 products

Walgreens is now offering customers even more convenient, safe and easy shopping solutions through the launch of Same Day Delivery in under two hours for retail products. Customers nationwide are now able to order more than 24,000 items directly ...

Thumbnail-Photo: It takes two: closing the sustainability-attitude behavior gap in fashion...
18.05.2021   #online trading #sustainability

It takes two: closing the sustainability-attitude behavior gap in fashion

Zalando wants customers to keep sustainabilty in mind

Recently, Zalando published a report sharing consumer insights and recommendations on how to close the sustainability attitude-behavior gap in fashion. Therefore, Zalando launched a value-based browsing experience and further invested in Pre-owned ...

Thumbnail-Photo: Post-corona ‚feel-better situation‘ for consumers...
12.05.2021   #customer satisfaction #brick and mortar retail

Post-corona ‚feel-better situation‘ for consumers

Economy could see the fastest growth since 1980s when the crisis is over

With more businesses reopening and bringing employees back to work, the U.S. economy is on firm footing and could see its fastest growth in more than three decades, National Retail Federation Chief Economist Jack Kleinhenz said today.“While ...

Thumbnail-Photo: Towards a cashless society due to the corona crisis?...
11.05.2021   #mobile payment #coronavirus

Towards a cashless society due to the corona crisis?

The impact of the corona pandemic on payment attitudes – ECB survey

In order to measure the impact of the pandemic on cash trends, an ECB survey was rolled out in all euro area in July 2020. Therefore the IMPACT survey gives a view of possible changes in the payment attitude of consumers and their payment behavior ...

Thumbnail-Photo: Cash versus cashless: payment attitudes of European consumers...
06.05.2021   #coronavirus #smartphone

Cash versus cashless: payment attitudes of European consumers

Contactless payment methods are gaining importance, but cash has not yet been written off

In 2019, the European Central Bank (ECB) conducted a study on the payment attitudes of consumers in the euro area. The study called SPACE assesses consumers’ use of cash and non-cash payment instruments at the level of each participating euro ...

Thumbnail-Photo: More than just a technical gimmick: augmented reality in retail...
05.05.2021   #e-commerce #brick and mortar retail

More than just a technical gimmick: augmented reality in retail

How to bring your retail space to your customer's home

When the shop doors have to remain closed due to pandemic regulations and customers switch to online offerings, the digital shopping experience from smart devices should be made as eventful as possible. This is where the use of artificial ...

Thumbnail-Photo: Livestream shopping: the sales channel of the future?...
03.05.2021   #e-commerce #mobile shopping

Livestream shopping: the sales channel of the future?

Interview with Alex von Harsdorf, Co-Founder and CEO of LIVEBUY

In Asia, and especially in China, livestream shopping has already been widespread for years. 10 percent of e-commerce sales are generated via livestream shopping, and experts predict that this share will rise to at least 25 percent in the near ...

Thumbnail-Photo: iXtenso newsletter – Never miss a story!
01.05.2021  

iXtenso newsletter – Never miss a story!

Always the latest retail news delivered directly to your inbox – every two weeks

Thumbnail-Photo: European eCommerce revenue to hit a 30% jump amid pandemic...
28.04.2021   #online trading #e-commerce

European eCommerce revenue to hit a 30% jump amid pandemic

Fashion, electronics, and media to generate half the revenues in 2021

The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. As millions of people continue switching from brick-and-mortar shops to webshops, Europe's ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: Check the final agenda of the E-commerce Berlin Virtual 2021...
22.04.2021   #e-commerce #digital marketing

Check the final agenda of the E-commerce Berlin Virtual 2021

Today, we are announcing the full line-up of speakers and reminding the details of the conference.

E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. This year's E-commerce Berlin - Virtual Edition powered by Lowell Group will take place completely online ...

Thumbnail-Photo: Lowes introduces enhanced shopping experience for Pro customers...
21.04.2021   #customer satisfaction #brick and mortar retail

Lowe's introduces enhanced shopping experience for Pro customers

Exclusive offers, such as perks, new products and services

Lowe's announced its next major step as the New Home for Pros by launching a tailored store shopping experience created specifically for Pros. The Pro customer shops at Lowe's significantly more often than DIY customers, so the upgrades were ...

Thumbnail-Photo: Automation leading the way to retail success...
19.04.2021   #e-commerce #brick and mortar retail

Automation leading the way to retail success

Possibilities of modern technology – online and offline

COVID-19 creates a slew of unprecedented challenges for retailers. In Germany, shops are closed due to the lockdown again since December, and many retailers not only fear the economic impact, but also that their customers might not return to the ...

Thumbnail-Photo: Façade gamification and digital promotion on commercial buildings...
19.04.2021   #LED technology #LED lighting

Façade gamification and digital promotion on commercial buildings

Lighting system and media façade at UNIFUN Tianfu Chengdu, China

The 42,500 square meters UNIFUN Tianfu Chengdu is an online and offline architecture with a multi-media facade system and a large area of outdoor social space. CLOU architects aim to integrate architectural form and digital promotion into a coherent ...

Thumbnail-Photo: One-third of consumers will increasingly use buy online, pickup-in store...
13.04.2021   #coronavirus #services

One-third of consumers will increasingly use buy online, pickup-in store services

Consumer surveys on order pick-up preferences and BOPIS

The global pandemic has drastically changed consumer behaviors – most notably, the way in which we shop. In fact, U.S. ecommerce sales increased more last year than they have in the past two decades – and Buy Online, Pickup In-Store ...

Thumbnail-Photo: British shoppers visit variety discounters for grocery shopping...
09.04.2021   #brick and mortar retail #food retail

British shoppers visit variety discounters for grocery shopping

Variety discounters to grow at four times the speed of UK food and grocery market

New research from IGD reveals that variety discounters – Home Bargains, B&M, Poundland, Wilko and smaller players – will be worth £12.6bn by 2022, up from £11.1bn in 2020. The channel will take a 5.8% share of the overall ...

Thumbnail-Photo: No business intelligence, no future
05.04.2021   #brick and mortar retail #data analysis

No business intelligence, no future

Why retailers should bet on data intelligence

Online store operators can track their visitors "at every click".  Many brick-and-mortar retailers, on the other hand, don't know much about their (potential) customers. Yet all industry experts agree: data is worth its weight in ...

Thumbnail-Photo: When the tram delivers parcels
31.03.2021   #sustainability #logistic solutions

When the tram delivers parcels

Logistics concept for the last mile transportation of goods by city railway vehicles

The new collaboration project LogIKTram is aimed at increasingly shifting goods transportation from road to rail even for short to medium distances. The electric mobility solutions to be developed for commercial services in cities and regions will ...

Thumbnail-Photo: Say hello to E-commerce Berlin Virtual Edition!...
25.03.2021   #e-commerce #digital marketing

Say hello to E-commerce Berlin Virtual Edition!

Free virtual conference on May 26-27th 2021

The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...

Thumbnail-Photo: Retail statistics, trends and forecasts for 2021...
23.03.2021   #e-commerce #brick and mortar retail

Retail statistics, trends and forecasts for 2021

Outlook: omnichannel, mobile, and social commerce

Without a doubt, COVID-19 changed the way most people see the world, and retail was one of the hardest-hit sectors. In October 2020, in-store footfall in the US was a massive 34.5% lower than October 2019, and 60% of customers said that COVID-19 may ...

Thumbnail-Photo: Psychological stress in the workplace during the Corona Pandemic...
19.03.2021   #personnel management #coronavirus

Psychological stress in the workplace during the Corona Pandemic

A guide to help employers to monitor mental strain caused by COVID19

The Department of Occupational Health (Fachbereich Gesundheit im Betrieb) of the German Social Accident Insurance (DGUV = Deutsche Gesetzliche Unfallversicherung) published a guide in PDF format in June 2020 that deals specifically with ...

Thumbnail-Photo: 2021 could see record retail sales growth in the US...
17.03.2021   #e-commerce #brick and mortar retail

2021 could see record retail sales growth in the US

… but economy still hinges on coronavirus

A wide array of economic indicators point toward potentially record retail sales growth during 2021, but the coronavirus pandemic remains the biggest challenge for the year, National Retail Federation Chief Economist Jack Kleinhenz said ...

Thumbnail-Photo: Three ways to make better use of mobile marketing...
08.03.2021   #online trading #e-commerce

Three ways to make better use of mobile marketing

Social media, mobile optimization, QR codes – practical rips for retailers

The pandemic has rapidly changed the way consumers interact with brands, with digital platforms becoming the sole way for browsing and purchasing goods and services in almost all sectors. This has resulted in a tremendous rise in the use of mobile, ...

Thumbnail-Photo: retail salsa – Spice up your Community
08.03.2021   #online trading #brick and mortar retail

retail salsa – Spice up your Community

THE virtual webtalk for retailers, suppliers and retail experts

Be a flavor mixer and spice up your customers' shopper journey with the webtalk format "retail salsa".

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: Retail industry lags behind in customer experience strategy...
03.03.2021   #customer satisfaction #digitization

Retail industry lags behind in customer experience strategy

Lack of data and analytics hinders successful customer experience delivery

NTT Ltd. announced its Retail Guide to the Global Customer Experience Benchmarking Report which shows that the retail sector is particularly lagging behind in customer experience (CX) compared with the all industry benchmark. However, retailers ...

Thumbnail-Photo: Food mail order between 1931 and 2021
01.03.2021   #online trading #e-commerce

Food mail order between 1931 and 2021

Specialty retailer Jungborn does e-commerce for seniors

Food and online retail – the two terms don't always go together in Germany. And then e-commerce for seniors on top of that? It is precisely in this niche that specialty mail order company Jungborn wants to establish itself. And it has been ...

Thumbnail-Photo: COVID-19 lockdowns kill small businesses
24.02.2021   #consulting #coronavirus

COVID-19 lockdowns kill small businesses

Snackable Solutions community for actionable tips to survive

The government lockdowns in response to the COVID-19 pandemic may destroy small businesses. In response to widespread lockdowns on small businesses around the United States, Dennis Consorte founded Snackable Solutions. It is a community where ...

Thumbnail-Photo: Navori Labs Unleashes AI Marketing Software
23.02.2021   #digital signage #data analysis

Navori Labs Unleashes AI Marketing Software

Navori expands into the AI-Computer Vision driven analytics world with Aquaji t ohelp retailers

With nearly 25 years of digital signage innovation, Navori expands into the AI-Computer Vision driven analytics world with Aquaji to help retailers, digitalout-of home (DOOH) networks and other physical businesses measure performance, strengthen ...

Thumbnail-Photo: Will people soon be shopping at the Club?
22.02.2021   #digital marketing #app

Will people soon be shopping at the "Club"?

Marketing opportunities of the new social media app Clubhouse.

WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...

Thumbnail-Photo: Rapid click & collect service in Australia
19.02.2021   #customer satisfaction #brick and mortar retail

Rapid click & collect service in Australia

Coles to launch 90-minute Click&Collect Rapid offer on supermarket range

Coles is the first major retailer to launch 90-minute click & collect in Australia, making it even easier for busy Australians to shop with Coles Online. Now available at more than 400 Coles supermarkets nationally, Click&Collect Rapid ...

Thumbnail-Photo: Zalando onboards C&A to Connected Retail
18.02.2021   #online trading #brick and mortar retail

Zalando onboards C&A to Connected Retail

Network passes 3.000 active stores mark

Zalando, Europe’s leading online platform for fashion and lifestyle, continues to grow its Connected Retail network at high speed. The program now counts over 3.000 active stores, selling to millions of Zalando customers online. Since the ...

Thumbnail-Photo: First free masks-vending bus in Saigon, Vietnam...
18.02.2021   #customer satisfaction #coronavirus

First free masks-vending bus in Saigon, Vietnam

Community event "Bus Mask"

DONY Garment Company, a subsidiary of DONY International Corporation and one of the largest manufacturers of workwear, casual clothing, and uniforms in Viet Nam, has responded to the threat of the COVID-19 pandemic by designing and manufacturing a ...

Thumbnail-Photo: Instacart hires former Facebook Vice President of Product...
08.02.2021   #e-commerce #social media

Instacart hires former Facebook Vice President of Product

Asha Sharma as new Chief Operating Officer

Instacart’s goal is to look more holistically at the end-to-end customer experience and better operationalize it across the company. To help achieve that, they’re welcoming an operator and entrepreneurial product leader in Asha Sharma to ...

Thumbnail-Photo: Theyre just not that into you
05.02.2021   #customer relationship management #marketing

They're just not that into you

Consumer-brand relationship insights for marketers and brand communication

Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that deals with communication strategies towards consumers that have a certain connection to a brand.The ...

Thumbnail-Photo: Consumer packaged goods purchases grew 19% in 2020...
27.01.2021   #coronavirus #customer retention

Consumer packaged goods purchases grew 19% in 2020

Fueled by the pandemic, half of Americans tried new brands

As consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from NCSolutions. The COVID-19 pandemic caused a ...

Thumbnail-Photo: The car’s the star
19.01.2021   #food retail #self service

The car’s the star

GB’s drive-thru grows in popularity

The trend for ordering food and drinks from our cars at Britain’s growing number of drive-thru restaurants soared from September to November 2020 according to global information company The NPD Group. There were 121 million visits to ...

Thumbnail-Photo: Stats and trends for 2020 holiday customer service strategies...
12.01.2021   #online trading #e-commerce

Stats and trends for 2020 holiday customer service strategies

Higher sales with self-service materials and chat

ResultsCX announced findings from its recent holiday shopping and customer service survey, taking the pulse of organizations and how they’re handling a variety of customer service offerings this holiday season.The National Retail Federation ...

Thumbnail-Photo: UK retailers still need to prepare for Brexit...
06.01.2021   #online trading #e-commerce

UK retailers still need to prepare for Brexit

Distribution, inventory, and customer satisfaction are main concerns

A new survey of UK online and omnichannel retailers conducted by PFS, the operations business unit of PFSweb, Inc., reveals that the majority of retailers are yet to adequately prepare themselves for the end of the Brexit transition period. ...

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68623 Lampertheim-Hüttenfeld
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milch43 | uneinheitskommunikation
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23560 Lübeck
MEI
MEI
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1228 Plan-les-Quates
Gesture Powered GmbH
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44649 Herne
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RG2 ONF Reading (Berkshire)
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66740 Saarlouis
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netvico GmbH
Talstraße 41
70188 Stuttgart
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SW18 1SL London
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Kaistrasse 20a
40221 Düsseldorf
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Illingheimer Straße 33
59846 Sundern (Sauerland)
empaction GmbH
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Marktstrasse 33-35
60388 Frankfurt
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MIKKA GmbH
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Cubus Cultus Multifunktionswürfel
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Studio für Digitaltechnik Knaup
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71034 Böblingen
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Plescherken 39
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Wilhelmstr. 41
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