Retail Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

more articles

Thumbnail-Photo: Weather influences shopping behaviour
12.03.2020   #customer analysis #shopping habits

Weather influences shopping behaviour

Consumers value products more on sunny and snowy days but not when it rains

Weather is an ever-present force in consumers' daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to ...

Thumbnail-Photo: Consumers continue to drive economy
11.03.2020   #retail #economy

Consumers continue to drive economy

NRF forecasts retail sales will grow 3.5 percent to 4.1 percent

The National Retail Federation today forecast that retail sales during 2020 will increase between 3.5 percent and 4.1 percent to more than $3.9 trillion despite uncertainty from the lingering trade war, coronavirus and the presidential election. ...

Thumbnail-Photo: Reviews, discounts and photos most likely to drive online purchases...
04.03.2020   #online trading #e-commerce

Reviews, discounts and photos most likely to drive online purchases

Study analyzes the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty

Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76 percent), discounts (70 percent) and photos (61 percent) are among the top factors that make it easier for them to make purchase decisions ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...

Thumbnail-Photo: Basics of how to merchandise your store
27.02.2020   #product presentation #goods illumination

Basics of how to merchandise your store

Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising

Retailers face increasing pressure from online competitors. Although brick-and-mortar businesses take in the lion’s share of sales revenues, online shopping will play an increasingly important role in the future. That’s why it is ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Smile please!
13.02.2020   #retail #event

Smile please!

iXtenso – the magazine for retailers showcases trade show exhibit and photo booth at EuroShop 2020

Would you like to bring home a memento that preserves great memories of EuroShop? iXtenso makes it possible. Once again, the magazine for retailers is an exhibitor in Düsseldorf and has a special highlight in store for trade fair ...

Thumbnail-Photo: Deal for personal data in luxury segment
13.02.2020   #customer satisfaction #data management

Deal for personal data in luxury segment

Affluent consumers demand security, privacy and personalization in exchange for personal information

Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: retail trends 1/2020 focus EuroShop 2020
05.02.2020   #digital signage #lighting systems

retail trends 1/2020 focus "EuroShop 2020"

The current issue with all trends around retail

Would you like to find out about the latest retail trends in technology, marketing, lighting, store design and logistics, browsing page by page? We would be happy to send you our current print edition retail trends on the focus "EuroShop ...

Thumbnail-Photo: Americans expect privacy controls
03.02.2020   #customer satisfaction #marketing research

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: Retail & Brand Experience World Congress
30.01.2020   #e-commerce #retail

Retail & Brand Experience World Congress

The second Retail & Brand will seek to awaken the consumer’s emotions

“The event will showcase technology, business models and disruptive experiences in commerce and brands.”The most disruptive current retail will be on display at Fira de Barcelona at the second Retail & Brand Experience World ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Thumbnail-Photo: Professional Development Guide – newly updated...
22.01.2020   #security #digital marketing

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...

Thumbnail-Photo: Lowes to hire more than 53,000 associates for spring season...
20.01.2020   #cashpoints #product presentation

Lowe's to hire more than 53,000 associates for spring season

Full-time, part-time and seasonal positions available nationwide

Lowe's Companies today announced plans to hire more than 53,000 full-time, part-time and seasonal associates across its more than 1,700 U.S. stores this spring. Lowe's will roll out hiring events in all store locations over the next three ...

Thumbnail-Photo: Worst year on record for retail
20.01.2020   #retail #brick and mortar retail

Worst year on record for retail

Facts and figures about Black Friday and the Christmas sale 2019

The December figures are positively distorted by the late timing of Black Friday, which occurred in December 2019 as opposed to November in 2018. The 3-month and 12-month averages are not distorted. Total sales for 2019 decreased by 0.1 ...

Thumbnail-Photo: Online return process is key to customer experience...
20.01.2020   #online trading #e-commerce

Online return process is key to customer experience

Survey reveals 52 percent of consumers have abandoned an online purchase out of fear of a difficult return process

A recent survey by leading monthly installment payment solution Splitit highlights the growing importance of consumer returns within the ecommerce industry. The Splitit survey revealed that a good return policy is not only key to overall customer ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Thumbnail-Photo: Returns costing retailers billions each year...
09.01.2020   #online trading #dispatch

Returns costing retailers billions each year

B-Stock reveals the most returned Christmas gifts

The number of products being sent back on National Returns Day (2nd January) were expected to be 72 percent higher than the average day in December according to the Royal Mail - contributing massively to the yearly total of £60 billion worth ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: Smell – association - sale?
06.01.2020   #in-store marketing #brand management

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Thumbnail-Photo: Product information makes a beeline for stores...
02.01.2020   #online trading #data management

Product information makes a beeline for stores

Product data platform distributes information from manufacturers to retailers and on to customers

Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...

Thumbnail-Photo: The favour of the hour
01.01.2020   #sustainability #refrigeration cabinets

The favour of the hour

Energy efficiency and environmental awareness in retail

The current events in the frozen food industry show: Energy efficiency and environmental awareness are becoming increasingly important. Old refrigerants have to be replaced in freezers and retail has to act.The demands placed on food retailers are ...

Thumbnail-Photo: New Mobile Phone Tracking service
30.12.2019   #mobile payment #smartphone

New Mobile Phone Tracking service

Less than 10% of U.S. consumers spend over $1,000 on their smartphones

While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 percent of consumers are spending over $1,000 on ...

Thumbnail-Photo: Security in payment
27.12.2019   #security #Trade fair special EuroShop 2020

Security in payment

Study shows credit card industry has ignored security innovations

A new study conducted for the Secure Payments Partnership coalition shows that the U.S. credit card industry has failed to establish adequate security standards and that a neutral third party should be put in charge, the National Retail Federation ...

Thumbnail-Photo: The greenconsumption effect
23.12.2019   #customer satisfaction #retail

The greenconsumption effect

Concordia research shows that using green products leads to a warm glow in shoppers

Canadians spend a lot of money around this time of year, on gifts, food, entertainment and travel. In its annual study of holiday season spending habits, the accounting firm PwC estimates that the average Canadian consumer will drop close to $1,600 ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: AllFacebook Marketing Conference 2020
11.12.2019   #marketing planing #event

AllFacebook Marketing Conference 2020

The Social Media Marketing Conference will take place in March 2020 in Munich

3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...

Thumbnail-Photo: All Influencer Marketing Conference 2020
11.12.2019   #digital marketing #marketing planing

All Influencer Marketing Conference 2020

The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.

Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...

Thumbnail-Photo: Digital commerce: growth in spend of 66 percent over next 5 years...
03.12.2019   #online trading #e-commerce

Digital commerce: growth in spend of 66 percent over next 5 years

New study found that global spending on digital commerce will reach $18.7 trillion

The new research, Digital Commerce: Key Trends, Sectors & Forecasts 2019-2024, found the largest single digital commerce sector is the remote purchase of physical goods, which will have driven just under 27 percent of all digital commerce spend ...

Thumbnail-Photo: EuroShop 2020: all topics, all news
02.12.2019  

EuroShop 2020: all topics, all news

The iXtenso trade fair special on 8 dimensions of EuroShop

Durch eine Einigung mit dem Insolvenzverwalter der Thomas Cook-Gruppe verstärkt sich das Reisegeschäft von Galeria Karstadt Kaufhof durch 106 Reisebüros und die Online-Plattform von Thomas Cook. Ein Großteil der ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: Only 11 percent of brands can effectively use customer data...
27.11.2019   #data analysis #customer analysis

Only 11 percent of brands can effectively use customer data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, “Getting ...

Thumbnail-Photo: Mood Media launches hospitality trend book
22.11.2019   #trend research #personalization

Mood Media launches hospitality trend book

Four key trends highlighted: immersion, community, customization und convenience

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, launches its second trend book, exploring the ever-changing nature of customer experience in the hospitality sector looking at ...

Thumbnail-Photo: Sight and sound help your point of sale business go round...
19.11.2019   #digital marketing #video

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and ...

Thumbnail-Photo: Seven password best practices for retailers
18.11.2019   #data management #it security

Seven password best practices for retailers

Authentication, encryption, administration

No one likes to use passwords, but they are critical to securing access to systems with valuable business data. Retailers, like any other business, should require passwords as part of their security policies to protect POS systems, backroom ...

35 more articles

Supplier

VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
Manhillen Drucktechnik GmbH
Manhillen Drucktechnik GmbH
Schillerstraße 90
71277 Rutesheim
Repromotion Marketing & Sales Blickle GmbH & Co. KG
Klingenbachstraße 8
72336 Balingen
Nu Body Co., Ltd.
Cheng-Te Road
St. No. 222, Sec. 4 Taipei
SPRINTIS Schenk GmbH & Co. KG
SPRINTIS Schenk GmbH & Co. KG
Ludwig-Weis-Straße 11
97082 Würzburg
42media group GmbH
42media group GmbH
Carl-Zeiss-Straße 25 - 27
30827 Garbsen
Infoplus Blindow Namensschilder GmbH & Co. KG
Infoplus Blindow Namensschilder GmbH & Co. KG
Otto-Hahn-Str. 21
22941 Bargteheide
Deflecto Europe
1-6 Estuary Road, Queensway Meadows Industrial Estate
NP19 4SP Newport
ChannelAdvisor
ChannelAdvisor
Oranienburger Str. 87
10178 Berlin
Rotapanel International BV
Plutoweg 2
8938 AB Leeuwarden
Eve Products Ltd
Unit 2 Snaygill Business Centre, Snaygill Industrial Estate, Keighley Road
BD23 2QR Skipton, North Yorkshire
maxchoice gmbh & co kg
Rheinstr. 10
50321 Brühl
Boway Plastic Engineering Ltd.
Rm 406, Cheung Tat Center, 18 Cheung Lee Street
Chai Wan, Hong Kong
Qingdao Deliya mannequin corp
lengcang road jiaodong town 18
266317 qingdao
Werbefreu.de
Egonstraße 85
79106 Freiburg
2LP A/S
Farvervej 20
7490 Aulum
Management Forum der Verlagsgruppe Handelsblatt GmbH
Management Forum der Verlagsgruppe Handelsblatt GmbH
Eschersheimer Landstr. 50
60322 Frankfurt am Main
Bovend GmbH
Daimlerstrasse 5-7
74252 Massenbachhausen
prudsys AG
prudsys AG
Zwickauer Straße 16
09112 Chemnitz
Formica Ltd
11 Silver Fox Way, Cobalt Business Park
NE17 0QJ Newcastle upon Tyne
Metiq Ltda.
Evaristo de Antoni, 1662
RS 95041 000 Caxias do Sul
Longshine Technologie Europe GmbH
An der Strusbek 9
22926 Ahrensburg
Engel AG
Engel AG
Am Aubach 36
63619 Bad Orb
Kadouri Industrial Design
Kadouri Industrial Design
6 Hamlacha St., North Industrial Zone
71520 Lod
Incentivus
Stauffenbergstraße 35
74523 Schwäbisch Hall
GD Advertising GmbH
Adlerstr. 12
14774 Brandenburg
microm GmbH
Hellersbergstr. 11
41460 Neuss
Geniux GmbH
Geniux GmbH
Hauptstr. 1
82008 Unterhaching
Loom-Light Display
Siemensring 112
47877 Willich
Cretivo GmbH
Am Kieswasser 26
57368 Lennestadt
LANSA SA
LANSA SA
Chemin du Croset 9
1024 Ecublens
FlexiCAM GmbH
Benkertsweg 9
97246 Eibelstadt
Skanbo GmbH & Co. KG
Skanbo GmbH & Co. KG
Dragonerstraße 87
4600 Wels
PMSA AG
Duggingerstrasse 4
4153 Reinach
Mitsubishi HITec Paper
Husumer Strasse 12
24941 Flensburg
Stampay GmbH
Auf dem Kreuz, 11
86152 Augsburg
Primex GmbH
Senefelder Strasse
63456 Hanau
ZARO GmbH, Inks & Solutions
An der Post 4
40822 Mettmann
Vis à Vis
Vis à Vis
Am Schamberge 57
44879 Bochum
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
Microslat International Ltd
Units F13 and F14, Morton Park Way
DL1 4PQ Darlington
eco tent
eco tent
Ahmser Str. 4
32107 Bad Salzuflen
cardwork
cardwork
Ulmenstrasse 6
40476 Düsseldorf
Responsive Acoustics GmbH
Responsive Acoustics GmbH
Dammtorstrasse 25
20354 Hamburg
Optiguard Sp. z o.o.
Aleksandrowska 6-10
87100 Toruń
Deko Point - Dekorationsmaterial
Gewerbezentrum Arova
8247 Flurlingen