Company News • 05.02.2013

Peter Irish takes over newly created position at the STI Group

He becomes Chief Commercial Officer at the STI Group

Peter Irish has taken over the nNewly created position as Chief Commercial...
Peter Irish has taken over the nNewly created position as Chief Commercial Officer.
Source: STI Group

Peter Irish has taken over with effect from February 1, 2013 the newly created position as Chief Commercial Officer at the STI Group. With this new function the internationally active manufacturer of packaging and POS solutions will focus even more on customers, innovative products, and services in the future.

The New York-born Irish (55) lives in Europe for over 20 years, most of the time in German-speaking countries. After studying English and German literature he discovered his passion for sales, marketing and developing constructive customer relationships. Through various positions as sales and advertising manager in the U.S., he garnered his first international successes in the amusement park industry.

After moving to Europe, he gained experience in the international consumer goods industry in the areas of general management, marketing, and sales. Most recently he led the commercial development of an international tissue manufacturer as Vice President of Sales, Marketing and Innovation.

Reorganize the growth strategy and focus on the market activities

Due to his professional history in the consumer goods industry (e.g. Managing Director at CPC - now Unilever - in the Czech Republic and Slovakia; MD at Kimberly-Clark in Central Europe and Vice President Sales and Marketing for the hygienic paper manufacturer SCA) Irish well understands the POS requirements of international FMCG manufacturers and retailers.

Together with Dr. Tom Giessler who belongs since 2007 to the management of the STI Group, Irish will reorganize the growth strategy of the family business and will further focus on the market activities. "I'm delighted," said Dr. Kristina Stabernack, owner and chairwoman of the advisory board, "that with Peter Irish we have won an internationally successful expert in sales, marketing and innovation who, due to his diverse functions in the consumer industry, understands perfectly the requirements of our customers in the retail environment. With Dr. Tom Giessler as partner and together with our experienced management team, it is his task to implement the growth strategy of the STI Group even more successfully in the markets."

Source: STI Group

related articles:

popular articles:

Thumbnail-Photo: Creative Retail Awards shortlist announced at RetailEXPO...
24.05.2019   #displays #design

Creative Retail Awards shortlist announced at RetailEXPO

Innovative, inspirational and forward-thinking retail display and design

The Creative Retail Awards, which recognise and reward innovation and excellence in worldwide retail design, released the shortlist for their 2019 Awards at RetailEXPO, Olympia London last week.The Awards received hundreds of entries from around the ...

Thumbnail-Photo: Rewarding customers for sustainable shopping...
29.07.2019   #sustainability #loyalty cards

Rewarding customers for sustainable shopping

Koin Rewards & Fidel bring loyalty and card-linking together

Koin Rewards, the ethical rewards platform built on the blockchain, announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.Koin Rewards is working with Fidel to build a ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: Award-worthy product presentations – Point of purchase displays...
08.05.2019   #pos marketing #displays

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Thumbnail-Photo: Of local heroes and global players
04.07.2019   #online trading #digital marketing

Of local heroes and global players

An overview of online marketplaces

Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Thumbnail-Photo: Innovation in sustainable packaging design and materials...
08.07.2019   #sustainability #packaging

Innovation in sustainable packaging design and materials

Bosch Packaging Technology and BillerudKorsnäs intensify collaboration

The demand for sustainable packaging among consumers and brand owners all over the world is growing at an exponential rate, which in many cases drives a strong need to replace plastic packaging. Strong partnerships are required to bring about the ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn