Company News • 19.11.2019

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and mood, help trigger recall in one’s brain. That paired with iconology of visual representation makes for a steadfast amalgamation of aural imagery. Creating video to promote your brand or products can be cost effective for POS solution providers. While there is an extensive list of equipment available, most users can get away with a tripod, phone and editing software.

Supplier
Logo: APG Cash Drawer

APG Cash Drawer

4 The Drove
BN9 0LA Newhaven
UK
Small child sits with teddy bear and book in the grass and reads aloud...
Source: PantherMedia/volkovslava

Reaching your audience

Alright, hold on. Let’s be honest, WE’RE LAZY! That’s right, when it comes down to it, because of technological advances, we’re used to nearly instant gratification. We want results now and we want (our brains) to be stimulated while getting our results. We don’t want to take the time to read some sterile text on some sterile background. We want movement, music. We want color, and transitions. WE WANT SOMEONE TO DO THE READING FOR US! It’s simpler, faster, and more exciting. And it’s readily available at our fingertips. Most of us walk around with a small television in our pockets. I feel comfortable wagering that you’ve probably watched at least one video already today. Right? It’s how we are now used to consuming content, what with social media being a habitual retreat throughout our days.

Why video content

The use of video is an effective way to educate your audience, provide value and strengthen the trust. It is a fact that users process video faster and retain knowledge delivered by video longer. Short videos about services and new developments can be very effective. Some users, especially millennials and Generation Z users, prefer watching a 30- or 60-second clip to reading a text-heavy page.

Take advantage of services such as YouTube, which gets nearly 5 billion video views every single day.  YouTube is the third largest SEARCH ENGINE on the web. Think about that. We’re searching for something, but we want the results or answer to be in video form. That’s how a lot of people are learning new skills, finding entertainment, and deciding which essential oil defuser to buy.

A business necessity

Videos are essential for any business traversing today’s social economic playground. Marketing through video is the best way to reach people today. An average user spends 88 percent more time on a website with video and viewers retain 95 percent of a message when they watch it in a video compared to 10 percent in text. As a marketing resource and sales tool, video is the medium in which today’s generation of consumers gain a lot of their knowledge and base many of their decisions on. That’s why at APG, we use video to add value to our customers, build relationships and trust with our clients, inform prospects of the benefits of our products and services, and many other iterations of sight and sound that we know the world is consuming.

By the way, forgive me for boring you. This should have been a video.

related articles:

popular articles:

Thumbnail-Photo: Word-of-mouth marketing: effective strategy
26.06.2020   #customer satisfaction #marketing

Word-of-mouth marketing: effective strategy

Study says arrogance is the secret to sales

A new study from Michigan State University published in Journal of the Academy of Marketing Science shows that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products."Arrogance is ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020...
01.04.2020   #online trading #brick and mortar retail

Connected Retail Experiences and StartmeupHK Festival 2020

New dates for the events announced

Bailey Communications and InvestHK have confirmed today that the Connected Retail Experiences and StartmeupHK Festival 2020, the flagship event of the startup community event has been rescheduled and will now take place during the week of 6th July, ...

Thumbnail-Photo: Cashier as british Vogue cover star
02.06.2020   #cashpoints #brick and mortar retail

Cashier as british Vogue cover star

Keyworkers chosen for front cover providing a special moment of thanks during pandemic

British Vogue is breaking with their usual cover stars - a space normally reserved for ‘A’ list celebrities and supermodels, and instead have devoted their iconic cover for the July 2020 issue to honouring key workers who have been ...

Thumbnail-Photo: LED: optical illusion at the airport
16.04.2020   #digital signage #brick and mortar retail

LED: optical illusion at the airport

‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza

BrightSign, LLC® announced  that Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs ...

Thumbnail-Photo: Custom-tailored: new in-store safe shopping journey solution...
13.05.2020   #consulting #brick and mortar retail

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ...

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Thumbnail-Photo: Consumer product demand in wake of Covid-19 crisis...
29.04.2020   #coronavirus #food retail

Consumer product demand in wake of Covid-19 crisis

Newly launched IRI CPG demand index

IRI® released the IRI CPG Demand Index™, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats.“The COVID-19 pandemic has ...

Thumbnail-Photo: COVID-19: Study reveals impact on hourly workforce...
04.05.2020   #online trading #e-commerce

COVID-19: Study reveals impact on hourly workforce

78 percent are worried about making ends meet during the pandemic and 47 percent have less than $1,000 in savings

Bluecrew, the staffing technology platform connecting job seekers with W-2 protected hourly work, released new survey results which indicate hourly workers are bearing the brunt of unemployment and uncertainty in the face of the COVID-19-fueled ...

Thumbnail-Photo: Buy now, pay later options drive increase in e-commerce...
19.05.2020   #online trading #e-commerce

Buy now, pay later options drive increase in e-commerce

New data from Klarna about sales of travel services and event tickets

Klarna released new data from its app in the US, indicating that travel services and event ticket sales are beginning to recover. While still significantly lower compared to an average pre-COVID week, the Airlines category saw a 26 percent ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen