Company News • 03.02.2010

Visual sales promotion at the service counter: METTLER TOLEDO presents new application Fresh Promoter

It will whet your appetite! Fresh Promoter sets the stage well for your fresh...
It will whet your appetite! Fresh Promoter sets the stage well for your fresh produce range!

Triggering emotions, strengthening brands, increasing profits: METTLER TOLEDO is presenting the Fresh Promoter for the first time at the EuroCIS 2010 (Hall 14, B 67). The web-based application complements the touch-screen scales of the UC3-Line with a marketing tool for visual sales promotion at the service counter that is both efficient and easy to use.

The Fresh Promoter makes it possible for food retailers to capture the customers´ attention with brands and prod-ucts in the right place, where consumers often spontaneously decide what to buy: directly at the service counter, the Point of Sale (PoS).

Visual sales promotion made easy

“Fresh Promoter transforms UC3-Line touch-screen scales into real sales talents”, says Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Central Europe. Fresh Promoter achieves this by using texts and images as well as animations and videos on the customer side of the double-sided displays of the UC3-Line scales. One of the particular advantages of the Fresh Promoter is how easily marketing and advertising staff can use the application to design, schedule and distribute effective campaigns for sales promotion at the fresh-foods counter. The user interface impresses with its modern design and intuitive handling, making it extremely easy for users to compile campaigns without extensive training. “The media editor of the Fresh Promoter provides a wide range of tools and functions with which advertising screens and campaigns can be compiled quickly and conveniently”, says Markus Dohl, METTLER TOLEDO Product Manager Applica-tions.

Creating the impulse to buy – systematically!

Text inserts, tickers with up to date offers and slide shows: the media editor makes it possible to compile campaigns in no time at all. Content can be organised clearly, is instantly accessible at all times – and can be changed quickly in the media editor if necessary. With the help of drag and drop, the sequence of recordings on the display is put together in clearly laid out playlists, just as easily as your favourite songs on your MP3 player or mobile”, says Julia Obstfelder. In such playlists, all kinds of media content can be combined, meaning: the se-quence in which texts, images and animations are loaded onto the scales can be chosen freely. Particularly impor-tant for addressing the customer directly: the playlists can be categorised according to weighing groups such as fish, deli and meat counter and combined with differing re-gional information  – the latter being particularly impor-tant for local campaigns promoting regional products. “Fresh Promoter makes controlling visual sales promotion on the display of the scales extremely flexible – regardless of whether it it is supposed to complement a current print campaign, present cross-selling promotions or boost the sales of a product close to its date of expiry with a spontaneous promotional price offer.”

Scaleable for any infrastructure

Fresh Promoter can be integrated directly into existing IT infrastructures and stands out because of its excellent scalability and flexible solution. Retail chains can upload and and manage the content on their own content server, grant their marketing department or advertising agency access to it and manage the recordings in their subsidiar-ies from any computer online. Scales as a new, efficient instrument in the in-store marketing mix can therefore be optimally integrated into the process of steering market-ing and advertising.

Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen

related articles:

popular articles:

Thumbnail-Photo: Custom-tailored: new in-store safe shopping journey solution...
13.05.2020   #consulting #brick and mortar retail

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ...

Thumbnail-Photo: German prestige beauty industry generates 3,2 billion € in sales for...
14.04.2020   #online trading #brick and mortar retail

German prestige beauty industry generates 3,2 billion € in sales for 2019

Sales are driven by skincare and fragrances

The sales of beauty products sold in the prestige beauty market generated 3,2 billion € in sales during 2019, according to The NPD Group. Within the five largest countries for sales of prestige beauty products in Europe, which are tracked by ...

Thumbnail-Photo: Take a deep breath ...and get back to work!
26.05.2020   #brick and mortar retail #personnel management

Take a deep breath ...and get back to work!

Retail employee break rooms and rest breaks in Germany

Working hard is important, but so is taking proper rest breaks! Whether we spend this time alone or with colleagues, by getting some sunlight and fresh air or by relaxing in designated rooms – we all need to take a break sometimes to relax and ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Thumbnail-Photo: WhatsApp Business: A direct line to customers...
29.05.2020   #customer satisfaction #customer relationship management

WhatsApp Business: A direct line to customers

About the installation, functions and advantages of the app

WhatsApp is a popular communication channel used by millions of people worldwide. Now small and medium-sized retailers or restaurants can use WhatsApp Business to quickly and easily engage and interact with their customers and build customer ...

Thumbnail-Photo: COVID-19: majority of Americans changing how they shop...
01.04.2020   #online trading #brick and mortar retail

COVID-19: majority of Americans changing how they shop

Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick survey

As uncertainty and anxiety rise across the country due to COVID-19, Americans are doing whatever it takes to stay safe and healthy, including changing the way they shop, according to a new survey by leading shopping rewards app Shopkick. In fact, 76 ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: COVID-19: Study reveals impact on hourly workforce...
04.05.2020   #online trading #e-commerce

COVID-19: Study reveals impact on hourly workforce

78 percent are worried about making ends meet during the pandemic and 47 percent have less than $1,000 in savings

Bluecrew, the staffing technology platform connecting job seekers with W-2 protected hourly work, released new survey results which indicate hourly workers are bearing the brunt of unemployment and uncertainty in the face of the COVID-19-fueled ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...


POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen