Company News • 03.02.2010

Visual sales promotion at the service counter: METTLER TOLEDO presents new application Fresh Promoter

It will whet your appetite! Fresh Promoter sets the stage well for your fresh...
It will whet your appetite! Fresh Promoter sets the stage well for your fresh produce range!

Triggering emotions, strengthening brands, increasing profits: METTLER TOLEDO is presenting the Fresh Promoter for the first time at the EuroCIS 2010 (Hall 14, B 67). The web-based application complements the touch-screen scales of the UC3-Line with a marketing tool for visual sales promotion at the service counter that is both efficient and easy to use.

The Fresh Promoter makes it possible for food retailers to capture the customers´ attention with brands and prod-ucts in the right place, where consumers often spontaneously decide what to buy: directly at the service counter, the Point of Sale (PoS).

Visual sales promotion made easy

“Fresh Promoter transforms UC3-Line touch-screen scales into real sales talents”, says Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Central Europe. Fresh Promoter achieves this by using texts and images as well as animations and videos on the customer side of the double-sided displays of the UC3-Line scales. One of the particular advantages of the Fresh Promoter is how easily marketing and advertising staff can use the application to design, schedule and distribute effective campaigns for sales promotion at the fresh-foods counter. The user interface impresses with its modern design and intuitive handling, making it extremely easy for users to compile campaigns without extensive training. “The media editor of the Fresh Promoter provides a wide range of tools and functions with which advertising screens and campaigns can be compiled quickly and conveniently”, says Markus Dohl, METTLER TOLEDO Product Manager Applica-tions.

Creating the impulse to buy – systematically!

Text inserts, tickers with up to date offers and slide shows: the media editor makes it possible to compile campaigns in no time at all. Content can be organised clearly, is instantly accessible at all times – and can be changed quickly in the media editor if necessary. With the help of drag and drop, the sequence of recordings on the display is put together in clearly laid out playlists, just as easily as your favourite songs on your MP3 player or mobile”, says Julia Obstfelder. In such playlists, all kinds of media content can be combined, meaning: the se-quence in which texts, images and animations are loaded onto the scales can be chosen freely. Particularly impor-tant for addressing the customer directly: the playlists can be categorised according to weighing groups such as fish, deli and meat counter and combined with differing re-gional information  – the latter being particularly impor-tant for local campaigns promoting regional products. “Fresh Promoter makes controlling visual sales promotion on the display of the scales extremely flexible – regardless of whether it it is supposed to complement a current print campaign, present cross-selling promotions or boost the sales of a product close to its date of expiry with a spontaneous promotional price offer.”

Scaleable for any infrastructure

Fresh Promoter can be integrated directly into existing IT infrastructures and stands out because of its excellent scalability and flexible solution. Retail chains can upload and and manage the content on their own content server, grant their marketing department or advertising agency access to it and manage the recordings in their subsidiar-ies from any computer online. Scales as a new, efficient instrument in the in-store marketing mix can therefore be optimally integrated into the process of steering market-ing and advertising.

Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen

related articles:

popular articles:

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: Return on experience: The new kind of customer loyalty...
12.08.2019   #customer satisfaction #customer retention

Return on experience: The new kind of customer loyalty

US retailers benefit if they keep pace with rapid rise in customer expectations

New research conducted by alternative payments provider Klarna across 2,000 US consumers and 250 retail decision makers, reveals that retailers are struggling to retain their customers as consumers today increasingly have zero tolerance for a poor ...

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #in-store marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

Thumbnail-Photo: Five retailers are opening stores for every retailer closing stores...
28.08.2019   #retail #brick and mortar retail

Five retailers are opening stores for every retailer closing stores

New report by IHL Group debunks the retail apocalypse narrative

More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has ...

Thumbnail-Photo: Mobile shoe closet on the road
27.09.2019   #sales promotion #fashion

Mobile shoe closet on the road

Luxury brand Tamara Mellon with first-ever traveling shoe store

Tamara Mellon, direct-to-consumer luxury brand, is taking their innovative retail concept on the road with the launch of the mobile TM Closet — the first-ever traveling shoe closet.Kicking off in Boston, the TM Closet will be located in ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Thumbnail-Photo: Retail problems: We’ve got the premises but where are the customers?...
04.11.2019   #customer satisfaction #pos marketing

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

At the Trendforum Retail on October 9 &10, 2019, in Schwalbach near Frankfurt am Main, speakers and visitors examined how brick and mortar retailers can attract, keep and excite customers.Interested event participants were given a tour by Marcus ...

Thumbnail-Photo: Rewarding customers for sustainable shopping...
29.07.2019   #sustainability #loyalty cards

Rewarding customers for sustainable shopping

Koin Rewards & Fidel bring loyalty and card-linking together

Koin Rewards, the ethical rewards platform built on the blockchain, announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.Koin Rewards is working with Fidel to build a ...

Thumbnail-Photo: SPAR continues European expansion with entry into Kosovo...
02.08.2019   #brick and mortar retail #business developement

SPAR continues European expansion with entry into Kosovo

6 store openings in 2019 and 7 more planned for 2020

The voluntary food retail organization SPAR International announces the brand’s entry into the Kosovan retail market, the 27th European market, in line with their expansion strategy.SPAR Kosovo is a new entity set up by a consortium of ...


VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen