Product • 24.07.2007

Carucco - a new counter generation for Europe

Carucco Counter
Carucco Counter
In a bid to offer food retailers a high degree of innovative presentation technology, Carrier, a member of the United Technologies Corporation/UTC (NYSE: UTX), has developed a new generation of service counters – the Carucco Line.

The term Carucco derives from the product names Carissa and Nabucco, two successful refrigerated counter series produced at the Carrier facility in Torreglia/Italy. These were launched in 1998 and 1999 and are now firmly established in the European food retail sector. Still, the needs to be met by modern store technology are in a permanent state of flux, reflecting changes in retailing. More than 500 standard modules have been developed hitherto, including different lengths, heights, superstructures and technologies. So Carrier launched countless studies in recent years to examine the positive properties of refrigerated counters as well as other features worthy of improvement, also from the angle of retailers, operatives and consumers. What has emerged is a new refrigerated counter consisting of five types which, in their technology, esthetics and modularity, take refrigerated counters to a new performance level. The highlights of the new product line are:

Product presentation  more merchandise, less merchandiser
Quality  Material and component test, field test, absolute market maturity
Economic efficiency  optimized energy values

Carrier has implemented current trends in the Carucco Line with a design based on simple modern lines. The new style lends itself to trouble-free integration into the architecture of existing points of sale. As value add for retailers, the established merchandiser widths of 850, 900 und 950 mm have been extended to include a new, smaller width of 750 mm. The base is consciously given an open design, so that the space is easy to clean, while the unit looks light and weightless. All Carucco Line counters boast innovative refrigeration technology and energy-saving solutions, building up on high-performance fans, fan speed control and the removal of anti-condensation panels. Developments include the new control unit that governs the performance characteristics of the overall unit to ensure efficient operation. A field test conducted over a period of 12 months in various European retail stores involving 250 counter units and some 500.000 operating hours went off without one single error message.

Carrier Corp. is the world's largest supplier of heating, air conditioning and refrigeration solutions, with operations in 172 countries. The product range extends from compact, transportable refrigeration units all the way to high-performance refrigerating machines. Carrier is a subsidiary of United Technologies Corporation, the Hartford, Connecticut-based provider of a broad range of high-technology products and support services to the aerospace and building systems industries.
Logo: Carrier Kältetechnik Deutschland GmbH

Carrier Kältetechnik Deutschland GmbH

Sürther Hauptstraße 173
50999 Köln

related articles:

popular articles:

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Trends for christmas decoration 2020/2021
12.10.2020   #shop decoration #shop design

Trends for christmas decoration 2020/2021

Popular colors and materials for store design

At Christmasworld in Frankfurt at the beginning of each year the latest decoration materials and objects for the Christmas season are exhibited. For this purpose, the style agency bora.herke.palmisano determines the style trends for the coming ...

Thumbnail-Photo: Design and decoration in every nook and cranny...
21.10.2020   #shop decoration #shop design

Design and decoration in every nook and cranny

Let your eyes wander: Shop design ideas for ceilings and floors

Shopping is a 360 degree experience. Customers not only see what's at eye level, on shelves or on merchandise tables. The entire space – from the floor to the ceiling – helps to shape the impression created by the room. ...

Thumbnail-Photo: Showroom, store, atelier and event space at Quartz Co.’s first boutique...
03.11.2020   #shop design #design

Showroom, store, atelier and event space at Quartz Co.’s first boutique

Contemporary Nordic Lifestyle as inspiration for shop and furniture design

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was ...

Thumbnail-Photo: A show-stopping retail environment with timeless appeal...
20.10.2020   #shopfitting #shop design

A show-stopping retail environment with timeless appeal

“The space respects people’s different ways of shopping”

When a long-established jewelry store prepared to make the move to a better-trafficked location, the owners saw an opportunity to embrace a new look that would appeal to a fresh generation of shoppers. While they wanted the new retail environment to ...

Thumbnail-Photo: When shopping becomes experiential
28.10.2020   #shop design #design

When shopping becomes experiential

Redesign of the Intrend Store in Montesilvano, Italy

Shopping becomes experiential thanks to the soft atmosphere and precious materials that define the style of the project in the new Intrend store in Montesilvano (Italy) designed by Italian architects Silvio Binini, Emanuele Piccinini, and Paola ...

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop decoration #shop design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: Spotlight on ... shop decoration

Spotlight on ... shop decoration

Examples and tips to make stores more appealing in our focus topic

Im Versand wie im Verkauf - mit Verpackungen hat der Einzelhändler tagtäglich zu tun. Doch was macht eine gute Verpackung aus? Welche Vorschriften müssen Einzelhändler kennen? Und warum sollte eine Verpackung smart sein?Das und ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...