Furniture, shops and trade fair construction • 22.05.2018

Design and culture at the Milan Design Week

Pictures from Fuorisalone 2018

Once again, everything revolved around design in Milan. While the Salone Internazionale del Mobile celebrated its 57th edition in April, countless events also took place outside of this realm as part of the Fuorisalone – the Milan Design Week. The entire city center turned into a design mecca and inspired trade fair construction, interior design, store concepts and visual merchandising.

Furniture at the trade fair

Seating has long been regarded as an essential design element. The ideas are seemingly endless. Even classic fashion labels get creative with furniture collections. The ingenious armchair at the Missoni booth is a perfect example of this (first picture).

Stunning booths

There was a wide variety of booths: elegant, solid and baroque structures stood in stark contrast to minimalist, stylishly modern designs. Wall surfaces surprised visitors by simply featuring painted kitchen utensils. The light installation and digital technologies at the Miele booth created a very unique ambiance.

Peeking allowed: The city center of Milan catches designing fever

Exploring the streets of Milan. Art, retail, and services were all wrapped up in the spirit of design. There were eye-catchers everywhere: imaginative display stands, retro scales or a hair salon concept that definitely raised the bar in terms of haircuts thanks to music, beer and store tours.

Hans Boodt – Exquisite mannequins

The showrooms of this Dutch mannequin manufacturer are always worth a visit. And Milan proved once again that these mannequins are actually too amazing to just dress them in fashion clothing, wouldn’t you agree?

Author: Natascha Mörs, iXtenso - Magazine for Retailers
Photos: Messe Düsseldorf

related articles:

popular articles:

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...