News • 18.07.2019

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

Boy standing in front of a digital screen in a sport’s store; copyright:...
Source: Green Room

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.

The concept centres on bringing City fans into the fold. Inspired by the city’s diverse and vibrant culture, the space was designed to create a dynamic store experience that taps into Manchester’s infamous music scene.

Green Room has designed four key areas within the new City Store; windows and external façade graphics, a giant landing zone on the ground floor, an interactive boot wall and the stairwell and lift zone which runs to the kid’s department at the start of the club tour.

Design of the new store

The store fascia has been transformed on both sides with a huge vinyl wrap, drawing people in from key transport links as they approach the stadium, while the global window campaign has been adapted with 4 premium windows to promote the new Home and Away kits.

Inside, a new landing zone spans the full width of the store and uses digital mirrors, ambient content and animated overhead lighting to draw the eye in and then out to category. The landing zone also provides a stage to tell 4 key stories at any time. For launch, this is dedicated to Home kit, Away kit, Customisation and Predict the Game; a new touch screen game for fans to play in-store that will pull-through game data once the season kicks off.

Engaging customers and fans

Green Room’s Group Creative Director, Paul Silcox said; “We approached this project with the intention of creating a more personal and characterful feel to the store. We wanted the space to deliver on customer retail expectation, but also offer elements of entertainment and surprise.” Silcox added “Fan engagement is at the heart of this concept, we want them to feel that the store belongs to them and that they want to come back time and again, we’re very proud of how it has all come together and excited to see how the store experiences impact on both home and travelling supporters.”

Source: Green Room

related articles:

popular articles:

Thumbnail-Photo: Spotlight on ... shop decoration
02.10.2020  

Spotlight on ... shop decoration

Examples and tips to make stores more appealing in our focus topic

Im Versand wie im Verkauf - mit Verpackungen hat der Einzelhändler tagtäglich zu tun. Doch was macht eine gute Verpackung aus? Welche Vorschriften müssen Einzelhändler kennen? Und warum sollte eine Verpackung smart sein?Das und ...

Thumbnail-Photo: Design and decoration in every nook and cranny...
21.10.2020   #shop decoration #shop design

Design and decoration in every nook and cranny

Let your eyes wander: Shop design ideas for ceilings and floors

Shopping is a 360 degree experience. Customers not only see what's at eye level, on shelves or on merchandise tables. The entire space – from the floor to the ceiling – helps to shape the impression created by the room. ...

Thumbnail-Photo: When shopping becomes experiential
28.10.2020   #shop design #design

When shopping becomes experiential

Redesign of the Intrend Store in Montesilvano, Italy

Shopping becomes experiential thanks to the soft atmosphere and precious materials that define the style of the project in the new Intrend store in Montesilvano (Italy) designed by Italian architects Silvio Binini, Emanuele Piccinini, and Paola ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Trends for christmas decoration 2020/2021
12.10.2020   #shop decoration #shop design

Trends for christmas decoration 2020/2021

Popular colors and materials for store design

At Christmasworld in Frankfurt at the beginning of each year the latest decoration materials and objects for the Christmas season are exhibited. For this purpose, the style agency bora.herke.palmisano determines the style trends for the coming ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop decoration #shop design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...

Thumbnail-Photo: Showroom, store, atelier and event space at Quartz Co.’s first boutique...
03.11.2020   #shop design #design

Showroom, store, atelier and event space at Quartz Co.’s first boutique

Contemporary Nordic Lifestyle as inspiration for shop and furniture design

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was ...

Thumbnail-Photo: A show-stopping retail environment with timeless appeal...
20.10.2020   #shopfitting #shop design

A show-stopping retail environment with timeless appeal

“The space respects people’s different ways of shopping”

When a long-established jewelry store prepared to make the move to a better-trafficked location, the owners saw an opportunity to embrace a new look that would appeal to a fresh generation of shoppers. While they wanted the new retail environment to ...