Company News • 13.12.2011

iShopShape's solutions helb Breca Brummel Italy to streamline retail process

Leading Italian brand harmonises merchandising across retail channels

iShopShape, provider of fashion PLM and retail execution solutions, announced today that its solutions have been fully implemented at Preca Brummel, a leading Italy-based fashion brand. The company is now using iShopShape’s Mockshop, Sampleroom and StyleShoots solutions to streamline the communication of merchandising instructions to the 310 owned mono-brand stores and 1.500 multi-brand outlets.

Preca-Brummel, a well know fashion retailer for children wear, has a clear idea about the optimal retail process. The company was looking for an easy-to-use yet powerful solution that would centralize its retail store planning and optimize its merchandising. Preca-Brummel created a team of experts headed by Michele Prevosti (Innovation Manager), who was doing the selection process.

“We decided to work with iShopShape as they offer a winning combination of deep expertise in the fashion industry along with state of the art technology,” comments Michele Prevosti, Preca Brummel’s Innovation Manager. “The Mockshop, Sampleroom and StyleShoots solutions are easy to use and help us to make significant time and cost savings in our visual merchandising and photography processes.

“After working with the iShopShape solutions for a few seasons we are really happy with the goals we have achieved so far”, adds Preca Brummel’s Michele Prevosti. “We are able to streamline the entire process. Our Visual Merchandising teams are now in the position to plan stores visually for each Store Chain”. They simulate store merchandising in a very early stage in order to make the right buying decisions and to communicate visual merchandising guidelines clearly to the stores.

Preca Brummel also achieved remarkable results with StyleShoots. This complete system for great in-house product photography, with zero manual processing, brought massive time as well as costs savings in the area of product photography. “We are now able to shoot 100% completely processes product photos, with costs savings up to 80% compared with our traditional product photo shooting process.

Logo: iShopShape


Kinderhuissingel 4j
2013 AS Haarlem

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