Company News • 13.12.2011

iShopShape's solutions helb Breca Brummel Italy to streamline retail process

Leading Italian brand harmonises merchandising across retail channels

iShopShape, provider of fashion PLM and retail execution solutions, announced today that its solutions have been fully implemented at Preca Brummel, a leading Italy-based fashion brand. The company is now using iShopShape’s Mockshop, Sampleroom and StyleShoots solutions to streamline the communication of merchandising instructions to the 310 owned mono-brand stores and 1.500 multi-brand outlets.

Preca-Brummel, a well know fashion retailer for children wear, has a clear idea about the optimal retail process. The company was looking for an easy-to-use yet powerful solution that would centralize its retail store planning and optimize its merchandising. Preca-Brummel created a team of experts headed by Michele Prevosti (Innovation Manager), who was doing the selection process.

“We decided to work with iShopShape as they offer a winning combination of deep expertise in the fashion industry along with state of the art technology,” comments Michele Prevosti, Preca Brummel’s Innovation Manager. “The Mockshop, Sampleroom and StyleShoots solutions are easy to use and help us to make significant time and cost savings in our visual merchandising and photography processes.

“After working with the iShopShape solutions for a few seasons we are really happy with the goals we have achieved so far”, adds Preca Brummel’s Michele Prevosti. “We are able to streamline the entire process. Our Visual Merchandising teams are now in the position to plan stores visually for each Store Chain”. They simulate store merchandising in a very early stage in order to make the right buying decisions and to communicate visual merchandising guidelines clearly to the stores.

Preca Brummel also achieved remarkable results with StyleShoots. This complete system for great in-house product photography, with zero manual processing, brought massive time as well as costs savings in the area of product photography. “We are now able to shoot 100% completely processes product photos, with costs savings up to 80% compared with our traditional product photo shooting process.
 

Supplier
Logo: iShopShape

iShopShape

Kinderhuissingel 4j
2013 AS Haarlem
Netherlands

related articles:

popular articles:

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
16.11.2023   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
16.11.2023   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Creating winter wonderlands and delighting customers

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
16.11.2023   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

It doesn't always have to be the classic green evergreen!

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
16.11.2023   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make your customers feel cozy - just like in front of the fireplace

What looks good in the living room can also set the scene in a store, right? Accessories with a stainless steel look are very trendy at the moment. Metal is given a rust effect for this. ...

Thumbnail-Photo: Let it shine: Tips for Christmas decorations, part 3...
16.11.2023   #LED lighting #lights

Let it shine: Tips for Christmas decorations, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
16.11.2023   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

It doesn't always have to be bought, you can also make it yourself

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
16.11.2023   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...