Company News • 23.07.2014

Liganova wins Iconic Award 2014

Liganova wins Iconic Award 2014
Source: Iconic Awards 2014

A jury of experts for the German Design Council’s prestigious series of Iconic Awards has conferred first place in the Event/Exhibition architecture category on the Stuttgart-based BrandRetail specialist.

LIGANOVA won against numerous submissions with its Mercedes-Benz A-Class Pavilion for the client Daimler AG – a project that serves as a prime example of contemporary live communication. “The pavilion provides a mobile showroom for the launch of the A-Class while combining optimum functionality with the image typical of the brand,” explained Andrej Kupetz, jury member and General Manager of the German Design Council.

In today’s society, real-life experience spaces that represent ‘accessible brands’ are becoming increasingly important. To support the launch of the latest models in the New Generation Compact Cars (NGCC) series, the LIGANOVA team set out to design a mobile brand architecture, opting for storytelling as a central element in conveying both the product and the brand. The pavilion concept effectively delivered a unique means of brand presentation that could also be adapted to specific markets. The key feature of the pavilions is their productive capacity: their contemporary, modular architecture exudes the magnetism and memorable appeal of the new vehicle class, the new positioning and the consistent values of the Mercedes-Benz brand. As part of the product launch for the new A-Class, various target groups were invited to experience the pavilion in the context of an international roadshow spanning 82 locations in 22 countries.

“I am very happy that our holistic architecture concept has won the Iconic Award for 2014. Thanks to the impressive design of the pavilion, our team was resoundingly successful in showcasing the Mercedes-Benz brand in a sustainable and efficient way appropriate to the Zeitgeist,” said a delighted Dennis Reck, Business Development Director at LIGANOVA. “Although it was conceived for the introduction of the new A-Class, the pavilion has already been used for other launches in the NGCC series, including the GLA.”

The ICONIC AWARDS 2014

Following on from last year’s successful inaugural event, the German Design Council held its Iconic Awards for the second time in 2014. The Awards recognise visionary architecture, innovative products and memorable communication in all branches of architecture, construction and real estate as well as the manufacturing sector. The award ceremony will take place on 6th October 2014 at BMW Welt in Munich during the EXPO REAL fair.

Expert Jury

  • Professor Johan Bettum, Staatliche Hochschule für Bildende Künste (Städelschule), Frankfurt/Main
  • Dr. Louise Kiesling, COOP HIMMELB(L)AU, Vienna
  • Corinna Kretschmar-Joehnk, JOI-Design GmbH, Hamburg
  • Ulrike Kunkel, db deutsche bauzeitung, Leinfelden-Echterdingen
  • Frank Lottermann, Nordisk Büro Plus GmbH, Frankfurt/Main
  • Dietmar Mühr, PLEXGROUP, Berlin
  • Aleks Tatic, Tatic Designstudio Srl, Milan
  • Andrej Kupetz, German Design Council, Frankfurt/Main

Source: Liganova - the BrandRetail company

Supplier
Logo: LIGANOVA . The BrandRetail Company

LIGANOVA . The BrandRetail Company

Herdweg 59
70174 Stuttgart
Germany

related articles:

popular articles:

Thumbnail-Photo: Showroom, store, atelier and event space at Quartz Co.’s first boutique...
03.11.2020   #shop design #design

Showroom, store, atelier and event space at Quartz Co.’s first boutique

Contemporary Nordic Lifestyle as inspiration for shop and furniture design

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was ...

Thumbnail-Photo: When shopping becomes experiential
28.10.2020   #shop design #design

When shopping becomes experiential

Redesign of the Intrend Store in Montesilvano, Italy

Shopping becomes experiential thanks to the soft atmosphere and precious materials that define the style of the project in the new Intrend store in Montesilvano (Italy) designed by Italian architects Silvio Binini, Emanuele Piccinini, and Paola ...

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop decoration #shop design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...

Thumbnail-Photo: Trends for christmas decoration 2020/2021
12.10.2020   #shop decoration #shop design

Trends for christmas decoration 2020/2021

Popular colors and materials for store design

At Christmasworld in Frankfurt at the beginning of each year the latest decoration materials and objects for the Christmas season are exhibited. For this purpose, the style agency bora.herke.palmisano determines the style trends for the coming ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Spotlight on ... shop decoration
02.10.2020  

Spotlight on ... shop decoration

Examples and tips to make stores more appealing in our focus topic

Im Versand wie im Verkauf - mit Verpackungen hat der Einzelhändler tagtäglich zu tun. Doch was macht eine gute Verpackung aus? Welche Vorschriften müssen Einzelhändler kennen? Und warum sollte eine Verpackung smart sein?Das und ...

Thumbnail-Photo: A show-stopping retail environment with timeless appeal...
20.10.2020   #shopfitting #shop design

A show-stopping retail environment with timeless appeal

“The space respects people’s different ways of shopping”

When a long-established jewelry store prepared to make the move to a better-trafficked location, the owners saw an opportunity to embrace a new look that would appeal to a fresh generation of shoppers. While they wanted the new retail environment to ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: Design and decoration in every nook and cranny...
21.10.2020   #shop decoration #shop design

Design and decoration in every nook and cranny

Let your eyes wander: Shop design ideas for ceilings and floors

Shopping is a 360 degree experience. Customers not only see what's at eye level, on shelves or on merchandise tables. The entire space – from the floor to the ceiling – helps to shape the impression created by the room. ...