Company News • 28.02.2019

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other partners from the shopfitting and tobacco industry.

The entire area behind the counter was renovated and it was converted from conventional metal shelves with price rails to high-quality glass shelves from POS TUNING including their pushfeed systems. This meant that 4 more shelves could be installed, which of course offered the customer considerably more choice. Compared to the competition, Aral wanted to be at least as well and as broadly positioned in the product range as it was in the orientation and appearance for the customer. Further goals were the reduction of out of stocks and handling effort in the shop.

Of course, the placement was also updated in the course of the expansion of the shelves. Three approaches were tested here, and the variant with clear block formation cigarette, loose tobacco and cigars / cigarillos achieved the best results.

Logo: POS TUNING Udo Voßhenrich GmbH & Co KG

POS TUNING Udo Voßhenrich GmbH & Co KG

Am Zubringer 8
32107 Bad Salzuflen
Tobacco shelf at petrol station; copyright: Aral
Source: Aral
Tobacco shelf at petrol station; copyright: Aral
Source: Aral

The rollout ...

has now taken place in over 1000 stations, and the results speak for themselves.

The turnover could be increased significantly, the assortment was extended by 40 percent and the partners in the stations were pleased about an easier handling. Out of stocks could also be reduced as there was now enough space to place the fast moving products wide enough.

In order to transfer these good successes to other countries and other categories, the two project partners have started a new attempt. In the next project a new business area of POS TUNING – Neoalto ( – will come into play. By installing so-called stock beacons, which measure every product movement in the shelf, out of stocks can be completely avoided. This is because the Neoalto platform can warn the shop operator via smartphone when inventory levels are low or – if integrated into the merchandise management system – even automatically re-order.

But Aral and POS TUNING not only want to advance into the digital world, they also want to test which effects the installation of a standard pushfeed system can have in other categories than tobacco. In a previous test with Aral, sales of frozen pizzas doubled when they were no longer stacked but presented upright. Despite the good results, only very few convenience shops already use front presentation solutions, although the impulse character of the channel promises great success when the product is visible. Because what you can't see, you can't buy. And this is even more true in this convenience channel than in traditional supermarkets.

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...