Product • 14.02.2008
Coin deposit system, which is integrated into the shopping trolley handle
Only 45 percent of all purchase decisions in food retailing are specifically planned by the customer. More than half of all purchases are influenced through advertising at point of sale. This is the result of a study by the Point of Purchase Advertising International (POPAI) association.
Even consumers who bring a prepared shopping list can be positively influenced by PoS advertising.
The new Wanzl Promobox 2 coin deposit system, which is integrated into the shopping trolley handle, promotes purchase decisions because the Promobox and its advertising surfaces are always in the customer's field of view.
Targeted advertising at PoS
Promobox 2 has two generous advertising surfaces – one for alternating offers
and another for the market logo. The advertising inlay for special offers and promotions by the market can be replaced quickly and easily within 15 seconds. This means that customers can always be kept informed of changing product promotions and offers up-to-the-minute at minimal cost. The self-adhesive market logo integrated into the front surface promotes your company's CI concept, as well as providing unique identification of ownership.
Ready for marketing activities
Every Promobox 2 has a special compartment for integrating transponders and other RFID components which can be used to perform customer frequency counts, activate video advertising and undertake trolley run studies.
Integrated coin deposit system
The Promobox 2 is also a reliable and proven coin deposit system for shopping trolleys, integrated into the ergonomic handle.
Made from weather-resistant, shockproof and breakproof plastic, the Promobox 2 supports an organised trolley recirculation and supply system that saves on costs and staff. Both new trolleys and models already in use – minimum trolley volume 100 litres – can be fitted with the Promobox 2.