News • 10.02.2021

SWIX concept retail store in historic Lake Placid

Shopping for winter sports enthusiasts at Winter Olympic Games town

SWIX concept retail store in historic Lake Placid
Source: SWIX

SWIX announced that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as well as its sister brands Ulvang and Lundhags. Guests at Mt. Van Hoevenberg will be able to shop Nordic styles before and after their ski at one of the most popular ski centers in the region.

“We can’t think of a better place to launch this project than Mt. Van Hoevenberg,” says SWIX US CEO, Steve Poulin. “They have been a retail partner of ours in their ski shop for years, and their guests have proven to be valuable customers of ours. This is the logical next step, to expose them to a broader swath of the line.”

The SWIX Concept Store is being opened in conjunction with the Olympic Region Development Authority (ORDA) an organization that oversees the area’s Olympic sites as well as projects and tourism that relate to Lake Placid’s Olympic history. Host to the 1936 and 1972 Winter Olympic Games, Lake Placid is a town where winter sports enthusiasts travel to, year after year.

“Mt. Van Hoevenberg is very excited for our new partnership with SWIX,” says Mt. Van Hoevenberg Nordic Program Manager, Kris Cheney Seymour. “The new Mountain Pass Lodge will offer a one of a kind customer experience in the SWIX Concept store.   This partnership will also support community skiing, guest opportunities and event build out at the transformed Mt. Van Hoevenberg.”

Source: SWIX

related articles:

popular articles:

Thumbnail-Photo: Sephora to expand brick & mortar footprint across the U.S....
16.03.2021   #brick and mortar retail #services

Sephora to expand brick & mortar footprint across the U.S.

Omni-channel in-store experience for shoppers

Sephora announced its largest store expansion in the retailer’s 21-year history in the U.S., including over 60 freestanding client-centric locations and 200 locations opening inside Kohl’s stores later this year.Following a year in which ...

Thumbnail-Photo: Innovative ceramic floor covering for highest demands...
18.05.2021   #brick and mortar retail #shop building

Innovative ceramic floor covering for highest demands

Shop "Changemaker" in Zurich

In professional shopfitting, not only the question "What goes into the shop?" often arises but also "What  has to be taken out again when the property is vacated?" In the case of the ambitious concept of the Zurich shop ...

Thumbnail-Photo: How COVID-19 vaccines will impact current shopping habits?...
08.02.2021   #security #brick and mortar retail

How COVID-19 vaccines will impact current shopping habits?

Americans still expect safety precautions in-store

For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping ...

Thumbnail-Photo: New flagship store by Molteni Group in Paris...
28.01.2021   #shop design #store branding

New flagship store by Molteni Group in Paris

“Lit and furnished like the wings of a theatre”

The Molteni Group is opening a new window on the world, in 22 Rue de Saints Pères, in the seventh arrondisement, the heart of the Parisian rive gauche. The spirit of a unique, evolutionary project, in line with modernity and true to its own ...

Thumbnail-Photo: Burberry to launch virtual flagship store
30.03.2021   #fashion #omnichannel

Burberry to launch virtual flagship store

Partnership with ELLE Digital Japan

In Burberry’s latest venture in digital innovation, the luxury fashion house has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store. Burberry regularly pushes the boundaries through ...

Supplier

AGROB BUCHTAL GmbH
AGROB BUCHTAL GmbH
Buchtal 1
92521 Schwarzenfeld
DryTile Ceramics GmbH
DryTile Ceramics GmbH
Im Petersborn 2
56244 Ötzingen