Company News • 19.07.2012

Video Technology and Presentation Software for the Printing Industry

Every four years, the Trade Fair Center in Düsseldorf is transformed into the largest printing plant in the world: drupa (3rd to 16th May 2012) is the world’s most important and biggest trade fair for the print and media industry, at which the exhibitors can present their trend-setting sector technology and range of services. As the largest exhibitor at drupa, the company Heidelberger Druckmaschinen AG (Heidelberg) designed their 6,300 m² booth as a place for encounter communication and relied for the fifth time now on ICT Innovative Communication Technologies AG (Kohlberg), as media technology supplier, for the media implementation of their booth concept.

The world’s market leader Heidelberg integrated large format LED and Seamless Display surfaces in the booth concept, which was managed by the agency KMS TEAM GmbH (Munich) for design and implementation, to media-stage around 60 innovations in line with the trade fair motto „Discover HEI“. Two high resolution LED Walls (model: Mitsubishi Electric AVL-IDT6), reflecting with a gentle central internal angle the contour of the brand wall in the area of both stages, provided the central staging in the trade fair hall. Each stage was in this way equipped with an almost 25 m² display surface for supporting the presenters with image information. ICT programmed a Watchout application for each content feed in order to prepare the source mix in both On-Show and Off-Show mode. In the audience area, ICT equipped a director’s desk to control the show sequences. Additionally, the ICT-Team executed the mechanical assembly of the steel scaffolding for the LED Wall to blend in with the brand wall. A further large image display in the shape of a book was achieved with 18 Seamless LCDs (model: NEC MultiSync X462UN) which displayed their contents via two synchronized PC feeds. ICT also supplied the specially produced steel frame which supported the vertically mounted screens and once again reflected the contour of the brand wall. A total of 30 medium-sized LCDs (model: ICT LCD 24" UniversAL HD) decorated the wood paneled wall of a separate dealer area like picture frames: On entering this area, portrait photos of the customers were taken with iPads, transferred to a server and transmitted via a network to the individual LCDs. A 65“ LCD for product training as well as projectors for meeting rooms rounded off the multi-media equipment for the long-standing ICT customer, Heidelberg.

ICT were also responsible for the multi-media equipment at the KBA trade fair booth: Commissioned by the Leipzig company IWG Video- & Medienproduktion GmbH, the ICT-Team installed more than 20 Seamless LCDs variously stacked as well as conventional displays at the Koenig & Bauer AG (KBA) booth. Several special constructions, each with 2 x 2 Seamless Screens (model: Eyevis EYE-LCD6000-SN) were suspended, for example, from a rig in the lounge area, or mounted on self-supporting constructions in the printing machine area. A smartPerform-Application, running on Tablet-PCs, was used to control the presented shows: The presenters were able to call up interactive information on the presented printing machine via their Tablet-PCs, which was then visualized on the large image screen for the spectators. A smartPerform-Application was available on other Tablet-PCs for individual customer discussions. The contents produced on the Tablet-PC during the discussion could be transmitted intuitively with the software integrated „Flying Picture“ function via wireless data transmission to other smartPerform-Systems.

Commissioned by conform GmbH (Halle/Westphalia), ICT equipped Inometa GmbH & Co. KG (Herford) with display and multi-touch technologies: Two 5.2 meter high bands of Seamless Displays (model: ICT Seamless Flatscreen OPM-4250R) flanking both sides of the booth were a media eye-catcher. The Seamless Bands, each consisting of ten screens mounted one above the other, drew attention to the Inometa booth with their dynamic contents. Booth visitors were able to interactively obtain information about the extensive Inometa product portfolio on a Multi-touch-Table, on which the ICT-Team had integrated a 46“ Multi-touch screen with a smartPerform-Application.


Logo: ict Innovative Communication Technologies AG

ict Innovative Communication Technologies AG

Erscheckweg 1
72664 Kohlberg

related articles:

popular articles:

Thumbnail-Photo: Spotlight on ... shop decoration

Spotlight on ... shop decoration

Examples and tips to make stores more appealing in our focus topic

Im Versand wie im Verkauf - mit Verpackungen hat der Einzelhändler tagtäglich zu tun. Doch was macht eine gute Verpackung aus? Welche Vorschriften müssen Einzelhändler kennen? Und warum sollte eine Verpackung smart sein?Das und ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop decoration #shop design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...