News • 27.04.2022

Zara presents its most advanced store concept in Madrid

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, a fitting room reservation service and an automatic on-line return point

Interior view of the store in Madrid
Source: Zara

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, which customers can use to purchase garments by scanning them with their mobile phones, a fitting room reservation service and an automatic on-line return point.

The architectural project includes environmental eco-efficient systems and meets requirements for the BREEAM seal, the European certificate for sustainable construction. The store also has specific areas for recent product launches, such as Lingerie, Beauty and Athleticz, with adjacent restocking areas and self-checkout points.

Zara opened its most innovative store in a premium location in Edificio España, on Madrid's renovated Plaza de España. The new store embodies Zara’s new spacious flagship store concept. It will feature a renewed image, new product display areas and highly efficient technology to ensure the very best in service quality. These stores are situated in emblematic locations and have high sustainability credentials.

Impressions of the new Zara store in Madrid

With more than 7,700 m2 of floor space and 3,815 m2 of retail space, the new store displays women's, men's and children's fashion collections on four floors in an architectural concept produced entirely by the Zara Architecture studio. The interior space has been designed as a large, clean and neutral container with coloured textiles and furniture to shine the spotlight on the fashion on display. 

Zara Plaza de España has specific areas for the brand's most recent product launches, such as the Lingerie collection—until now available only at Zara.com— the Zara Beauty cosmetics line; the Athleticz sports equipment collection; and a Footwear and Accessories area in all three sections. These boutique spaces feature not only a distinctive interior design and furnishing, but also adjacent restocking areas and self checkout points. The store has a prominent space for the second part of the Origins collection.

Source: Zara

related articles:

popular articles:

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
16.11.2023   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Creating winter wonderlands and delighting customers

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
16.11.2023   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Let it shine: Tips for Christmas decorations, part 3...
16.11.2023   #LED lighting #lights

Let it shine: Tips for Christmas decorations, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Store design: grocery store rethought
14.02.2024   #brick and mortar retail #customer experience

Store design: grocery store rethought

A look inside the Fraîchement Bon Jarry fruit store

After Fraîchement Bon opened its first grocery store in the Villeray – Saint-Michel – Parc-Extension district in Montreal in 2020 ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
16.11.2023   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make your customers feel cozy - just like in front of the fireplace

What looks good in the living room can also set the scene in a store, right? Accessories with a stainless steel look are very trendy at the moment. Metal is given a rust effect for this. ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
16.11.2023   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
16.11.2023   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

It doesn't always have to be bought, you can also make it yourself

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
16.11.2023   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

It doesn't always have to be the classic green evergreen!

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...