city centre

Making city centres attractive, boosting retail, filling restaurants – sounds easy enough. But is it?

Children walk hand in hand through the shopping center...

Come together: local retailers connect with local customers

The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.

#online trading #customer satisfaction

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Several store fronts in different houses in a city

#brick and mortar retail #city centre

How to help urban street commerce thrive

The science of stores, streets, and public space

Sign with Beethoven motif in front of café in Bonn...

#brick and mortar retail #customer relationship management

Upturn for brick and mortar retail in city centres?

Economic development and city marketing about current measures

The interior of a shopping center with modern design...

#lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

A woman looks from behind through a small greenhouse with several compartments...

#sustainability #in-store marketing

In-store farming: growing parsley inside the supermarket

Purchasing locally grown products

#brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

#brick and mortar retail #mobile shopping

WirvonHier – Virtual strolling through retailers from the neighborhood

How an app brings local retailers and customers together contactless

#brick and mortar retail #customer analysis

Coronavirus: impact on European businesses

Purple Wifi's data available for free

06.02.2020 #logistics #delivery

Demand for drone delivery in e-retail is high

Ability to meet that demand is low

Consumers want what they want, and they want it now. Drone delivery has long been talked about as an option to satisfy consumer delivery demands, but how realistic is it? New research in the INFORMS journal Transportation Science looks at how ...

09.12.2019 #customer satisfaction #brick and mortar retail

Digital and local

Hannover startup creates fashion search engine for downtown stores

In early 2020, the BLVD startup will pilot an app of the same name into the market. The app aims to create a pleasant shopping experience in city centers by avoiding unnecessary routes and tedious searches. During the EHI Technology Days 2019, ...

11.11.2019 #customer satisfaction #brick and mortar retail

How to reinvigorate Germany's high street

Brick and mortar retail should focus on technology, especially Wi-Fi

It is not easy for the brick and mortar retail to assert itself in the course of the digital transformation and the competition from the online trade. Retail stores can upgrade with technology to stay competitive. An important factor that has been ...

04.11.2019 #customer satisfaction #brick and mortar retail

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

At the Trendforum Retail on October 9 &10, 2019, in Schwalbach near Frankfurt am Main, speakers and visitors examined how brick and mortar retailers can attract, keep and excite customers.Interested event participants were given a tour by Marcus ...

17.10.2019 #brick and mortar retail #online marketing

Social networking for neighbors

Nebenan.de is a social media platform where both neighbors and local businesses can network

"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or ...

13.09.2019 #customer satisfaction #services (sales promotion, PoS marketing)

How to turn your checkout zone into the village hub ...

... with opportunities for community engagement

The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...

21.11.2018 #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

19.11.2018 #shop decoration #shop design

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs. ...

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E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln