customer analysis

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

An American flag and tools lying on a wooden table with blocks spelling Happy...

#online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

#customer satisfaction #coronavirus

Grocery consumers increasingly anxious about rising food prices

U.S. had the largest increase of any country in the dunnhumby Worry Index, corresponding to strong uptick in U.S. COVID-19 cases

The inside of a delivery van with many different packages...

#online trading #e-commerce

Millennials averaged 50% more online deliveries than baby boomers …

… even though millennials favor eco-friendly choices

A person is shopping groceries online with a tablet, in front of a table with...

#online trading #e-commerce

Surge in dual channel grocery shopping

Supermarkets show strongest online grocery shopper growth during pandemic

Woman holding a small black purse in front of her

#coronavirus #customer analysis

As pandemic spreads, most consumers retreat

How will today’s uncertain times affect consumer behavior?

Red sign saying return to sender; copyright: PantherMedia/roxanabalint...

#online trading #brick and mortar retail

Study on firms' return policies offline and online

Guidance on pricing, returns, refunds

Oranges blurred in the foreground, in the background a man being interviewed...

#in-store marketing #customer analysis

Listen to the heartbeat: Music in the store

The best playlist for the store

#coronavirus #customer analysis

Want to stop consumer hoarding in times of crisis?

New research may provide the answer

31.03.2020 #brick and mortar retail #coronavirus

Coronavirus: impact on European businesses

Purple Wifi's data available for free

Due to the pandemic, Purple has decided to make its data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe.The enterprise-class analytics ...

12.03.2020 #customer analysis #shopping habits

Weather influences shopping behaviour

Consumers value products more on sunny and snowy days but not when it rains

Weather is an ever-present force in consumers' daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to ...

26.02.2020 #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

26.02.2020 #customer satisfaction #customer relationship management

When is the customer especially HAPPY?

155.9 million data points from over 1,000 retailers globally reveals happiest and unhappiest retail seasons

Easter is the unhappiest major retail event of the year, while shoppers love Halloween shopping, according to data from the world’s leading customer feedback solution, HappyOrNot.The Finnish technology company, which works with retailers such ...

07.02.2020 #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

03.02.2020 #customer satisfaction #marketing research

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

13.01.2020 #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

29.11.2019 #online trading #e-commerce

E-commerce: better buying decisions on PCs than on phones

Research from Ben-Gurion University of the Negev gives new information on the decisions made by cybershoppers

This holiday shopping season, consumers may make better shopping decisions using their PCs rather than smart phones or other mobile devices, according to new research from Ben-Gurion University of the Negev. "The issue is not actually ...

27.11.2019 #data analysis #customer analysis

Only 11 percent of brands can effectively use customer data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, “Getting ...

19.11.2019 #customer satisfaction #RFID (radio frequency identification)

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

18.11.2019 #brick and mortar retail #in-store marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

01.11.2019 #customer analysis #Trade fair special EuroShop 2020

Holiday season: 47% of shoppers need gifting ideas

Research from Periscope® by McKinsey

The "2019 Holiday Season Shopping Report: Shoppers are ready to spend but retailers need to personalize" by Periscope® By McKinsey looks beyond Periscope's traditional Black Friday research focus to undertake a deeper ...

31.10.2019 #customer satisfaction #customer analysis

Shoppers reject offers made under time pressure

New Study shows that giving consumers short time limits on offers means they are less likely to take them up

Making time-limited offers is a common retail pricing strategy. Examples include the doorstep seller who claims that they are currently 'in the area' but will not be returning; the telephone seller who makes a 'special offer' that ...

29.10.2019 #digitization #customer analysis

Bringing creative intelligence to life

LiiV™, parent company of Splashlight, acquires Telmar™, provider of strategic targeting and media planning solutions

The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a way to gather data about creative campaigns and provide marketers with meaningful understanding of their audiences without ...

25.10.2019 #marketing research #customer analysis

Spending on women's clothing to increase

Freedonia Focus Report forecasts rising demand for high-end items in the USA

US retail demand for women's clothing is forecast to increase 1.9 percent per year in nominal terms through 2023, according to Women's Clothing: United States, a report recently released by Freedonia Focus Reports. Ongoing population ...

30.09.2019 #e-commerce #customer satisfaction

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

16.09.2019 #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

11.09.2019 #POS marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

06.08.2019 #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

26.07.2019 #customer satisfaction #supply chain management

Companies are missing growth opportunities in the supply chain

Smart investments and customer focus

In today’s era of ever-growing focus on the customer, only a small number of forward-thinking companies are realizing the unique opportunity their supply chains offer to better meet customer needs, fuel competitiveness and uncover growth, ...

11.07.2019 #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

25.06.2019 #online trading #customer analysis

Overspending is common when shopping online

Report on digital spending and its impact on American's credit card debt

About 2 in 5 (42 percent) of consumers admit blowing their budgets while online shopping in the past 6 months, according to new research from CouponFollow, an online couponing platform. The new report surveyed over 1,700 American consumers on their ...

07.06.2019 #customer analysis #marketing

Digital Signage Summit Europe - 30 % discount

Many of the world’s foremost digital signage experts, thought leaders and leading technology and service suppliers will come together to present a unique mix of keynotes, conference channels, awards and exhibition showcase.

Now in its 14th year, DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and DooH - here is a 30% code for our readers – 415839The theme of this year’s conference is ‘Customer ...

23.05.2019 #customer analysis #promotions

Changing consumer demands challenge European retailers

Increasing consumer returns purchases during short-term promotions

Retail analytics guidance system, DynamicAction, has launched its Retail Index: Spring 2019 data, providing an overview of the challenges facing European retailers as they adapt to changing consumer expectations and an evolving retail landscape.The ...

07.05.2019 #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

26.03.2019 #data management #customer analysis

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...

20.03.2019 #customer satisfaction #customer analysis

The new power of the consumer

Trend Radar Study 2019: why shoppers love product ratings

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty.Customers are relying less on marketing messages, and the balance of power is shifting toward the ...

14.03.2019 #marketing research #customer analysis

Rural convenience stores

“Indispensable Hub” for thousands of isolated communities

The Association of Convenience Stores has called on the Government to ensure that there is a level playing field for the UK’s 16,944 rural convenience stores which allows them to keep pace with new technology and continue providing essential ...

04.02.2019 #customer analysis #Trade fair special EuroCIS 2019

3D shop and customer analysis with artificial intelligence

Product innovation at EuroCIS: Intenta S1000 people counter

Intenta presents the new Intenta S1000 people counter at this year’s EuroCIS – a new 3D vision sensor for fully automatic intelligent scene interpretations. This retail specialist tracks precise data for customer statistics thus giving ...

30.01.2019 #customer analysis #Trade fair special EuroCIS 2019

Optimizing the in-store experience for the connected customer

Network cameras plus retail analytics equals insight

Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the ...

28.01.2019 #customer analysis #product content management

User generated content integration on the next level

Denby Pottery helps customers visualise products in their homes with Photoslurp's technology

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries ...

07.01.2019 #customer analysis #Trade fair special EuroCIS 2019

Intenta S1000 people counter

The new 3D vision sensor for shop statistics

Intenta expands the smart sensor product range for automatic scene analysis with the Intenta S1000 people counter. This retail specialist tracks precise data for customer statistics thus giving hard facts for the optimization of shop layouts and ...

19.12.2018 #digital marketing #customer analysis

Real-time personalization: “A ten percent sales increase is possible“

Interview on individualized user experience with Gregor Wolf, Managing Director of Evergage GmbH

"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...

08.11.2018 #customer satisfaction #sustainability

Sharing is caring

Renting versus buying: Outdoor specialty store VAUDE dares to venture out

Renting outdoor gear and equipment versus buying it? That's okay. VAUDE makes it possible since 2017. The company’s "iRentit" project is still in its infancy. A good time for us to sit down with Lisa Fiedler, who co-developed the ...

23.10.2018 #customer analysis #consumer demand

Consumers shop at discount retailers regardless of age or income

Clothing is the product shoppers are most likely to purchase at bargain retailers

Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released today by the National Retail Federation. “Looking ...

05.10.2018 #data warehouse management #customer analysis

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

26.09.2018 #customer analysis #brand management

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer ...

25.09.2018 #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

07.09.2018 #data analysis #customer analysis

New data shines light on black holes of retail customer experience

Square Root unlocks potential for brands

Square Root, creators of CoEFFICIENT®, an enterprise SaaS platform that unlocks the power of data for the world's leading automotive and retail brands today announced findings from a new study that uncovers the growing importance of the ...

27.08.2018 #security #payment systems

Is fraud inevitable when shopping online?

Two thirds of UK consumers think so but chose convenience anyway

The majority of UK consumers now accept the risk of fraud when shopping online as eCommerce shows no signs of slowing down, according to findings from Paysafe. Seven in 10 (70 percent) now prefer shopping online rather than going to physical stores, ...

06.08.2018 #customer analysis #freezer

Globally connected coolers for valuable insights

Atos becomes official IoT partner for Coca-Cola HBC

Atos, a global leader in digital transformation, today announces a new multi-national contract with the Coca-Cola Hellenic Bottling Company (Coca-Cola HBC), one of the world’s largest bottlers for The Coca-Cola Company with operations in 28 ...

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