customer analysis

You can only sell successfully to customers if you know them. Read about the latest methods and tools for customer analysis.

One big and many small blocks with smiley faces on them...

#customer satisfaction #customer analysis

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Zarina Lam Stanford, CMO at Bazaarvoice, sitting on a chair...

#customer analysis #social media

Purchase influence moves to consumer-to-consumer with power shift to shoppers

68% of Americans find ratings, reviews, photos, and videos from other shoppers important

#online trading #Tech in Retail

Planning staff and assortment optimally

Interview about technologies for measuring visitor flows and movement patterns

A bag filled with differend goods in sustainable packaging...

#sustainability #Tech in Retail

UK consumers committed to buying sustained

New research shows that over half will try and stop buying products with single-use packaging completely

Five yellow stars on a pink and blue background

#online trading #customer analysis

Survey: ‘Stale’ product reviews are a big turn-off for shoppers

Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year

A screen with various data, numbers and graphs

#e-commerce #data analysis

Quick-Commerce: Cajoo chooses Alkemics for the collection of its product information

French food delivery service expands its offering to customers with supplier experience management platform

#e-commerce #coronavirus

Think tank releases digitization action plans for business resilience

Series of direct-to-consumer (D2C) reports answers fundamental questions in massive ecommerce shift

many microphones are pointed at a man who is giving an interview...

#brick and mortar retail #coronavirus

NRF Economist: "Watch what consumers do, not what they say" as recovery continues

Despite falling consumer confidence, shoppers are continuing to spend

Woman holding a credit card lays on a sofa in front of a laptop...

#online trading #e-commerce

The most searched online shopping stores by state

CenturyLinkQuote found Etsy the most searched online store in the nation

Thumbnail-Photo: Innit and Google Cloud partner to help retailers personalize grocery...

14.09.2021 #e-commerce #brick and mortar retail

Innit and Google Cloud partner to help retailers personalize grocery shopping

Digital as a permanent part of modern shopping routines

Innit has announced a strategic partnership with Google Cloud enabling grocery retailers to deliver personalized services across the entire meal journey, spanning online, in-store, and at-home. The Google Cloud-Innit joint solution boosts retailer ...

14.07.2021 #e-commerce #customer satisfaction

Post-Covid shopping trends

NPD Report: Demand for home products will endure

Small appliances and housewares products were in high demand in 2020 as consumer routines were disrupted and they looked to these products to make the most of their living spaces, as they spent more time at home. As consumers move outside the ...

18.06.2021 #coronavirus #food retail

Change in eating and shopping habits

Studies reveal how COVID-19 influenced food choices, attitudes and prices

Studies being presented at "Nutrition 2021 Live Online" bring new insights into how people ate, shopped and felt about food as the COVID-19 pandemic unfolded. Here are the highlights:Many adults consumed more unhealthy foods and ...

07.06.2021 #brick and mortar retail #food retail

Fundamental changes in grocery shopping

2021 U.S. grocery shopper trends: new era of at-home meals

For the past four decades, FMI—The Food Industry Association has tracked the grocery shopping habits of U.S. customers through the U.S. Grocery Shopper Trends report. The 2021 edition, prepared in partnership with The Hartman Group, explores ...

04.06.2021 #e-commerce #customer satisfaction

Hot on the trail of the newest trends

OTTO uses a new in-house tool for trend research

Together with Google, the online retailer OTTO has developed a dashboard that helps identify "whitespots" - missing brands and products. The tool called MANGO builds on Google's Merchant Analytics Center and, in addition to its own ...

02.06.2021 #brick and mortar retail #digital signage

Foot traffic and behavioral analytics converge with digital signage

More customer loyalty based on invaluable information

Brick-and-mortar retailers have recently been facing the most dramatic and rapid changes. In order to survive and thrive, they now must adapt and have a definitive understanding of customer behavior. They need to know the number of shoppers, detect ...

28.05.2021 #online trading #e-commerce

Gen Z shopping journeys start on Social Media

Findings reveal generational shopping preferences: purchases are mostly made on third-party websites

Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...

18.05.2021 #online trading #sustainability

It takes two: closing the sustainability-attitude behavior gap in fashion

Zalando wants customers to keep sustainabilty in mind

Recently, Zalando published a report sharing consumer insights and recommendations on how to close the sustainability attitude-behavior gap in fashion. Therefore, Zalando launched a value-based browsing experience and further invested in Pre-owned ...

17.05.2021 #Tech in Retail #customer analysis

Assortment planning: Knowing what customers want

Bonprix relies on AI-supported assortment design

Which skirt is currently particularly popular? Should the dress remain on sale? How did the sweater sell last month? Product managers in the fashion industry ask themselves these and many other questions every day. At bonprix, the ...

05.04.2021 #brick and mortar retail #data analysis

No business intelligence, no future

Why retailers should bet on data intelligence

Online store operators can track their visitors "at every click". Many brick-and-mortar retailers, on the other hand, don't know much about their (potential) customers. Yet all industry experts agree: data is worth its weight in ...

16.03.2021 #customer satisfaction #customer relationship management

Touchless Feedback

The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons

The Wall Street Journal, after interviewing our co-founder and Executive VP of Strategic Alliances, Ville Levaniemi, published an article titled “Instant Feedback ‘Smiley’ Buttons Go Touchless in Pandemic”. The article ...

07.09.2020 #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail. The project relies on a digital ...

04.09.2020 #online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to ...

31.08.2020 #customer satisfaction #coronavirus

Grocery consumers increasingly anxious about rising food prices

U.S. had the largest increase of any country in the dunnhumby Worry Index, corresponding to strong uptick in U.S. COVID-19 cases

dunnhumby, the global leader in customer data science, today released findings from a multi-phased, worldwide study of the impact of COVID-19 on customer attitudes and behavior. The dunnhumby Consumer Pulse Survey found that the U.S. ...

22.07.2020 #online trading #e-commerce

Millennials averaged 50% more online deliveries than baby boomers …

… even though millennials favor eco-friendly choices

Millennials have become online “super buyers” during the COVID-19 lockdown and are receiving an average of 50 per cent more deliveries every week than the over-55 “baby boomer” generation, a new survey of 2,000 consumers has ...

03.07.2020 #online trading #e-commerce

Surge in dual channel grocery shopping

Supermarkets show strongest online grocery shopper growth during pandemic

Overall, 50% of in-store supermarket shoppers in the last 30 days also ordered groceries online. This shopping behavior is more common with Gen Z and Millennials, and to a lesser degree Gen X, followed more distantly by Boomers and the Silent ...

12.05.2020 #coronavirus #food retail

As pandemic spreads, most consumers retreat

How will today’s uncertain times affect consumer behavior?

As a global health crisis potentially morphs into an economic one, Deloitte is conducting a series of biweekly surveys around the globe to better understand the interplay between personal safety and economic vulnerability as a driver of purchase ...

06.05.2020 #online trading #brick and mortar retail

Study on firms' return policies offline and online

Guidance on pricing, returns, refunds

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers ...

07.04.2020 #customer analysis #sales promotion

Listen to the heartbeat: Music in the store

The best playlist for the store

Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of chance. In an interview with the Sound Experts, we learn more about the planning of playlists for brick and mortar stores. ...

06.04.2020 #coronavirus #customer analysis

Want to stop consumer hoarding in times of crisis?

New research may provide the answer

Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled with examples of the ...

31.03.2020 #brick and mortar retail #coronavirus

Coronavirus: impact on European businesses

Purple Wifi's data available for free

Due to the pandemic, Purple has decided to make its data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe.The enterprise-class analytics ...

12.03.2020 #customer analysis #shopping habits

Weather influences shopping behaviour

Consumers value products more on sunny and snowy days but not when it rains

Weather is an ever-present force in consumers' daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to ...

26.02.2020 #customer satisfaction #customer relationship management

When is the customer especially HAPPY?

155.9 million data points from over 1,000 retailers globally reveals happiest and unhappiest retail seasons

Easter is the unhappiest major retail event of the year, while shoppers love Halloween shopping, according to data from the world’s leading customer feedback solution, HappyOrNot.The Finnish technology company, which works with retailers such ...

26.02.2020 #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

07.02.2020 #e-commerce #brick and mortar retail

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

03.02.2020 #customer satisfaction #marketing research

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

13.01.2020 #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

29.11.2019 #online trading #e-commerce

E-commerce: better buying decisions on PCs than on phones

Research from Ben-Gurion University of the Negev gives new information on the decisions made by cybershoppers

This holiday shopping season, consumers may make better shopping decisions using their PCs rather than smart phones or other mobile devices, according to new research from Ben-Gurion University of the Negev. "The issue is not actually ...

27.11.2019 #data analysis #marketing

Only 11 percent of brands can effectively use customer data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, “Getting ...

19.11.2019 #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

18.11.2019 #brick and mortar retail #marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

01.11.2019 #customer analysis #Trade fair special EuroShop 2020

Holiday season: 47% of shoppers need gifting ideas

Research from Periscope® by McKinsey

The "2019 Holiday Season Shopping Report: Shoppers are ready to spend but retailers need to personalize" by Periscope® By McKinsey looks beyond Periscope's traditional Black Friday research focus to undertake a deeper ...

31.10.2019 #customer satisfaction #customer analysis

Shoppers reject offers made under time pressure

New Study shows that giving consumers short time limits on offers means they are less likely to take them up

Making time-limited offers is a common retail pricing strategy. Examples include the doorstep seller who claims that they are currently 'in the area' but will not be returning; the telephone seller who makes a 'special offer' that ...

29.10.2019 #digitization #customer analysis

Bringing creative intelligence to life

LiiV™, parent company of Splashlight, acquires Telmar™, provider of strategic targeting and media planning solutions

The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a way to gather data about creative campaigns and provide marketers with meaningful understanding of their audiences without ...

25.10.2019 #marketing research #customer analysis

Spending on women's clothing to increase

Freedonia Focus Report forecasts rising demand for high-end items in the USA

US retail demand for women's clothing is forecast to increase 1.9 percent per year in nominal terms through 2023, according to Women's Clothing: United States, a report recently released by Freedonia Focus Reports. Ongoing population ...

30.09.2019 #e-commerce #brick and mortar retail

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

16.09.2019 #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

11.09.2019 #POS marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

06.08.2019 #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

26.07.2019 #customer satisfaction #supply chain management

Companies are missing growth opportunities in the supply chain

Smart investments and customer focus

In today’s era of ever-growing focus on the customer, only a small number of forward-thinking companies are realizing the unique opportunity their supply chains offer to better meet customer needs, fuel competitiveness and uncover growth, ...

11.07.2019 #brick and mortar retail #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

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