customer analysis

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...

The new power of the consumer

Trend Radar Study 2019: why shoppers love product ratings

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty.Customers are relying less on marketing messages, and the balance of power is shifting toward the ...

Rural convenience stores

“Indispensable Hub” for thousands of isolated communities

The Association of Convenience Stores has called on the Government to ensure that there is a level playing field for the UK’s 16,944 rural convenience stores which allows them to keep pace with new technology and continue providing essential ...

3D shop and customer analysis with artificial intelligence

Product innovation at EuroCIS: Intenta S1000 people counter

Intenta presents the new Intenta S1000 people counter at this year’s EuroCIS – a new 3D vision sensor for fully automatic intelligent scene interpretations. This retail specialist tracks precise data for customer statistics thus giving ...

Optimizing the in-store experience for the connected customer

Network cameras plus retail analytics equals insight

Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the ...

User generated content integration on the next level

Denby Pottery helps customers visualise products in their homes with Photoslurp's technology

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries ...

Intenta S1000 people counter

The new 3D vision sensor for shop statistics

Intenta expands the smart sensor product range for automatic scene analysis with the Intenta S1000 people counter. This retail specialist tracks precise data for customer statistics thus giving hard facts for the optimization of shop layouts and ...

Real-time personalization: “A ten percent sales increase is possible“

Interview on individualized user experience with Gregor Wolf, Managing Director of Evergage GmbH

"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...

Sharing is caring

Renting versus buying: Outdoor specialty store VAUDE dares to venture out

Renting outdoor gear and equipment versus buying it? That's okay. VAUDE makes it possible since 2017. The company’s "iRentit" project is still in its infancy. A good time for us to sit down with Lisa Fiedler, who co-developed the ...

Consumers shop at discount retailers regardless of age or income

Clothing is the product shoppers are most likely to purchase at bargain retailers

Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released today by the National Retail Federation. “Looking ...

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer ...

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

New data shines light on black holes of retail customer experience

Square Root unlocks potential for brands

Square Root, creators of CoEFFICIENT®, an enterprise SaaS platform that unlocks the power of data for the world's leading automotive and retail brands today announced findings from a new study that uncovers the growing importance of the ...

Is fraud inevitable when shopping online?

Two thirds of UK consumers think so but chose convenience anyway

The majority of UK consumers now accept the risk of fraud when shopping online as eCommerce shows no signs of slowing down, according to findings from Paysafe. Seven in 10 (70 percent) now prefer shopping online rather than going to physical stores, ...

Globally connected coolers for valuable insights

Atos becomes official IoT partner for Coca-Cola HBC

Atos, a global leader in digital transformation, today announces a new multi-national contract with the Coca-Cola Hellenic Bottling Company (Coca-Cola HBC), one of the world’s largest bottlers for The Coca-Cola Company with operations in 28 ...

Nike’s new store was located and stocked by you, Los Angeles

“Sunsets on Melrose”, a re-imagined walkthrough of a typical LA day

Research into the insights and behavior of NikePlus members in Los Angeles shows that they are running and style obsessed. They are on the competitive side but are also visionaries. That reality is what spurred Nike to develop Nike Live, a ...

State of consumer gift card preferences in 2018

Lifestyles and technology are driving increased consumer interest in gift card innovations

Blackhawk Network, a global financial technology company and a leader in connecting brands and people through branded value solutions, today released findings from the 2018 State of Consumer Gift Card Preferences survey.* The research, which is ...

Online marketing: Huge opportunities after transaction completion

Interview with Geoff Smith, CMO at Rokt on the much underrated confirmation page

"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...

New Sales Director at Mood Media

Heike Fortmann-Weyers has been appointed as the new Sales Director

Fortmann-Weyers reports directly to Linda Ralph, VP of International Business Development at Mood Media, the leading international provider of in-store media. For more than eight decades, the company has been improving the customer experience at the ...

Habits of the new generation of shoppers

Criteo’s Generation Z report

Criteo released findings from its Gen Z report, based on the Criteo shopper story. The report analyzed shopping perceptions from thousands of members of Generation Z (Gen Z) and found that this powerful group of shoppers share a love of real-world ...

Millennial parents shop differently

NRF study finds varying shopping behavior in generations of parents

As millennials reach their late 20s and 30s, many are reaching their next step in life: parenthood. And findings from the spring edition of the National Retail Federation’s quarterly Consumer View report released today provide insight into how ...

Psychographic targeting: fostering a personalized online customer approach

Interview with Professor Joost van Treeck, Consumer Psychologist at the University of Applied Sciences Fresenius in Hamburg

Target audiences are generally identified by sociodemographic factors such as age, gender, family status or place of residence. Psychographics now broadens the previously applied segmentation and adds two dimensions: the personality and behavior of ...

’Shoppertainment’ is the key to increasing sales in-store

By Mark Thomson, Director of Retail Solutions, Zebra Technologies

In-store retail technology is evolving with great speed, and a growing trend for 2018 is ‘Shoppertainment’, a millennial-led trend where a trip to a shopping centre is as much as seeking an experience as coming home with a product. As ...

UK click & collect sales set to soar 55.6 percent to 2022

Click & collect continues to rise rapidly in the UK, outpacing growth in the online retail channel

Click & collect continues to rise rapidly in the UK, outpacing growth in the online retail channel, with click & collect sales forecast to account for 13.9 percent of total online spend in 2022, 1.9 percentage points higher than in ...

Retail of the future: technologies for a smart customer journey

Video report shows trends of EuroCIS 2018

The customer is the focus of tomorrow's Customer Journey. Retailers can use interactive, virtual and personalized offers to attract and inspire customers at home, especially in the digital age. We have tried out the latest technologies in the ...

Report shows not-so-smart holiday shopping habits

We're heavily inclined to make impulse purchases, but we aren't very likely to be as careful about what it is we're buying

A recent survey of consumer buying habits by Breakthrough Research reveals the contradictory nature of the American buying public. Right before winter holidays is the most common time of year for impulse buying, and consumers are half as likely to ...

MediaMarkt Eindhoven: Inspiring customers with interactive technologies

The customer experience is an important success factor in the digital age since customers want more inspiration and emotions. MediaMarkt’s Next Generation Store in Eindhoven is one of those stores that are focusing on a new lasting shopping ...

Retailers transform their business to be more customer-centric

According to the 2017 Merchandise Planning Survey, Retailers are focused on transforming their entire merchandising process

According to a new report from BRP, retailers must accommodate customers who “pre-shop” for merchandise online before they ever enter a store, want one-day or even same-day delivery, and expect “more” from their shopping ...

Retail technology that delivers customer insight

Use of video analysis for greater profitability and less inventory losses

How can analytics help improve the retail customer experience and ultimately drive sales? What additional customer insight can they provide? How can retailers use this information? And where should they start? These are some of the fundamental ...

The high street surveillance revolution

A journey towards intelligence

There is a great competitive force at work against high street retailers, one that continues to tempt customers into spending their hard-earned cash elsewhere. This is of course online shopping, with online sales rising 17 per cent following a ...

Tackling the Black Friday sales

Debenhams research reveals the amount of preparation customers make when Black Friday approaches

New research from British retailer Debenhams reveals the amount of preparation and planning shoppers put into making sure they get the item they want on Black Friday. The survey, which saw 2,000 shoppers across the UK questioned on their plans, ...

Promotions just as important to UK customers as product quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 ...

Racial profiling by retailers creates an unwelcome climate for black shoppers

Discrimination endured by black shoppers forces them to downplay their race or shy away from an activity among the most common and celebrated in American culture, according to new research. The study, "Shopping While ...

Promotions just as important to UK customers as product quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent ...

Smart retail through use of sensor technology

How brick-and-mortar retail can catch up to the informational edge of e-commerce

E-commerce has a clear advantage over brick-and-mortar retail when it comes to subjects like big data, personalization, and automation. Every time search and buying processes take place online, information about customers practically collects ...

72 per cent of UK consumers frustrated by shopping

The figures show an improvement on last year’s measures

Year-long research shows that despite a seven per cent decline in frustration-levels over the last 12 months, many areas of omni-channel operation still fail to meet consumer expectations 72 percent of consumers say the experience of shopping in ...

Dinner is served

Germans eat more fresh food than people in France

Contrary to a German proverb about eating like God in France, a consumer survey about fresh food now reveals that people in Germany averagely spend less money for fresh food than in France while eating more of it than their neighbors. The ...

Douglas: A more personal sales approach with the new Beauty Card

“It’s crucial to understand our customers across all channels“ - Interview with Thomas Oberste-Schemmann, Douglas

The Douglas perfumery chain makes positive experiences with its new customer loyalty card. Thomas Oberste-Schemmann, Director of Global CRM Analytics, talks to us about the benefits for customers and the conclusions the company can draw from an ...

Xovis – people flow monitoring for the IoT age

More than 40.000 Xovis 3D sensors are deployed in the retail industry

Switzerland based Xovis is the market leader in people flow monitoring in the airport and retail industry. More than 40 international airports count on Xovis 3D sensors and software solutions to measure waiting times, passenger throughput and other ...

In-store tracking: customer buying behavior analysis ever more precise

… but keep it anonymous and compliant with data protection legislation

At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of ...