EuroShop 2026 Düsseldorf: Sneak peek with Elke Moebius
AI, experience, and new highlights - that's what visitors can expect.
customer journey
It starts with awareness, then comes the information and test phase, and ideally the customer journey doesn't end after the purchase is completed, but rather turns into a long-term customer relationship with the brand. A clever marketing strategy should accompany consumers through all touchpoints.
