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Thumbnail-Photo: Digital marketing: retailers spend a record 200bn dollars...
29.04.2015   #multichannel commerce #mobile shopping

Digital marketing: retailers spend a record 200bn dollars

Predictive analytics enables targeted, tailored campaigns

New research from Juniper Research has found that global brand and retail spend on digital marketing activities will reach 200bn dollars this year, up by 15 percent on 2014 levels. The research suite, Digital Retail Marketing: ...

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