shop window

The shop window gives a preview of the product range and the atmosphere that awaits visitors in stores. An attractive design can virtually capture passers-by. You can find out more about the effect and design of shop windows here.

ISE 2026 Tech Zone: Digital Signage & DooH Spotlight

Discover the significance and rapid development of Digital Signage and Digital-out-of-Home (DooH)

Shopping in Paris: Retail highlights away from the tourist attractions

We were on a store tour through France's capital city.

Easter decorations: last-minute tips for your shop window

You’re still looking for ideas? - Here's how you attract passers-by

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

Scary and clever - marketing for Halloween

How do you make the most of 31 October for your business?

Shop windows: Which concept suits you?

Shop windows often determine whether customers enter a shop or not. But what types of shop windows are there – and which ones suit whom?

Mannequins as a (customer) magnet?

How do shop window mannequins influence the customer journey? An interview.

Mannequins – Colorful, diverse and sustainable

Photos on current mannequin trends

Photo: Retailer Bonita transforming store operations with Zebra’s software...

Retailer Bonita transforming store operations with Zebra’s software solution

Zebra enables retailer to digitize task management, communication and merchandise workflows across 470 stores

Mannequins and their effect

The latest trends in visual merchandising at EuroShop 2023

Turn the watch with a twist of the wrist

Interview about gesture control in product viewing

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

Winners of the Frame Awards 2020

Categories for outstanding designs include stores and window displays

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

Basics of how to merchandise your store

Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising

A POS system unlike any other – thanks to light staging

"Personalization a mega trend in lighting systems“

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

One, two, go: get a new shop window!

Magnetic films make it possible

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Lord & Taylor unveils 2017 Holiday windows

Holiday Circus: A vintage-style circus is conducted by the master of ceremonies

Visual marketing: macro trends for 2017

Brick-and-mortar retailers have a powerful tool to battle today’s increasing competition: the sales floor.

Toms: When shopping becomes a good deed

Image gallery of London’s Toms store sustainability commitment

Designing store windows: It is the idea that counts

Interview with Karin Wahl, expert in retail product presentation

Window displays in London: Spring motifs

The iXtenso photo gallery shows window displays in London that put you in the mood for a spring shopping tour.

A facade experience with a different perspective

Anti-reflective glass brings transparency and performance to shop windows

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Using store windows effectively as customer magnets

Those, who know how to use the power of store windows, can change passers-by into paying customers with the right design

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany