Photo: social media

social media

The world is milling around on social media channels, where people share, review, communicate, search, sell, advertise ... And so there is no way the retail sector can avoid this medium.

Thumbnail-Photo: e-marketing Paris
16.03.2023   #e-commerce #Tech in Retail

e-marketing Paris

28.03.2023 - 30.03.2023 | Paris, France

The trade fair for digital marketingThe e-marketing Paris is a trade fair focused on the e-commerce market with over 15,000 visitors annually, 190 conferences and over 300 exhibitors from well-known companies. The fair covers all topics from B2B ...

Thumbnail-Photo: How to thrive with social commerce in 2023
16.02.2023   #e-commerce #customer experience

How to thrive with social commerce in 2023

Webinar on 22nd February at 4:30 CET

Global sales through social media platforms reached an estimated $992 billion in 2022, and that growth isn’t expected to slow down any time soon! Data from the MikMak platform shows that shopping traffic on social channels grew 19 percent last ...

Thumbnail-Photo: E-commerce: For better, but also for worse!
12.12.2022   #e-commerce #sustainability

E-commerce: For better, but also for worse!

How to optimally reach the clientele in current times of crisis

Inflation, rising energy costs, Covid - these crises currently have Germany firmly in their grip and are consequently influencing consumer behaviour in the country in the long term. Due to rising living costs, German consumers are currently holding ...

Thumbnail-Photo: Walmart Connect announces innovation partner program...
07.10.2022   #online trading #e-commerce

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...

Thumbnail-Photo: Domo releases annual “Data Never Sleeps” infographic...
05.10.2022   #retail #digitization

Domo releases annual “Data Never Sleeps” infographic

A decade of minute-by-minute data shows 1700% increase in digital engagement on some platforms

Domo has released the 10th edition of its Data Never Sleeps (DNS) infographic, the annual glimpse at how much data is generated on the internet every minute by the ways people interact online. Over the last decade of chronicling the world's data ...

Thumbnail-Photo: #DWMF Europe for top-level digital marketing insights...
09.08.2022   #event #digital marketing

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...

Thumbnail-Photo: Survey: Most consumers say they buy based on experience vs. price...
08.08.2022   #customer satisfaction #customer experience

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...

Thumbnail-Photo: #DMWF returns to North America for a must-see hybrid conference and...
04.08.2022   #event #digital marketing

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...

Thumbnail-Photo: Top 5 retail trends for 2022 providing new opportunities...
27.06.2022   #online trading #e-commerce

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Thumbnail-Photo: Challenges in multichannel marketing
17.06.2022   #online trading #e-commerce

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

Thumbnail-Photo: Purchase influence moves to consumer-to-consumer with power shift to...
20.05.2022   #customer experience #customer analysis

Purchase influence moves to consumer-to-consumer with power shift to shoppers

68% of Americans find ratings, reviews, photos, and videos from other shoppers important

Bazaarvoice Inc., provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index, based on a survey of more than 7,000 global shoppers. The report proves today’s power shift from brands to ...

Thumbnail-Photo: Blue Yonder: Most consumers willing to delay deliveries if its more...
04.05.2022   #sustainability #Tech in Retail

Blue Yonder: Most consumers willing to delay deliveries if it's more sustainable

Survey finds 86% of consumers willing to wait longer for their orders if it helps the environment, 44% say their interest in shopping sustainably has increased since the start of the pandemic

Blue Yonder has released findings from its 2022 Consumer Sustainability Survey, which revealed retail consumer preferences related to sustainable shopping habits. The survey found that more than three-quarters (86%) of consumers are willing to delay ...

Thumbnail-Photo: Gen Z: The future of spending
08.04.2022   #mobile payment #sustainability

Gen Z: The future of spending

Survey of ‘Zoomers’ in 13 countries spotlights how the world’s most digitally-adept consumers are forcing change to decades-old business practices

To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z or Zoomers (consumers aged between 16 and 24) now - and accept that they are very different from previous generations. ...

Thumbnail-Photo: Startup emma & noah: Company growth with freelancers...
17.01.2022   #online trading #e-commerce

Startup "emma & noah": Company growth with freelancers

What matters when choosing a team

Since founding their startup "emma & noah", Aline Gallois and Fabian Bitta have used the support of freelancers as an additional resource to drive their company forward. With great success: since its founding, they have been able to ...

Thumbnail-Photo: Digital commerce market expected to reach $17.53 trillion by 2030...
21.12.2021   #e-commerce #Tech in Retail

Digital commerce market expected to reach $17.53 trillion by 2030

Growing penetration of the Internet drives growth of digital commerce market

According to the report published by Allied Market Research, the global digital commerce market was estimated at $4.21 trillion in 2020 and is anticipated to hit $17.53 trillion by 2030, registering a CAGR of 15.1 percent from 2021 to ...

Thumbnail-Photo: You get what you give: Appreciation and fairness as the key to customer...
09.12.2021   #customer satisfaction #retail

You get what you give: Appreciation and fairness as the key to customer loyalty

How do retailers achieve more customer loyalty for their company?

Sweet and enticing as honey – that was the motto of our retail salsa on 08.12.2021, which this time was all about customer loyalty. After all, loyalty is not something you get for free, but something you have to work for. Connor ...

Thumbnail-Photo: Pinterest and social commerce: In love, pinned, bought...
29.11.2021   #online trading #e-commerce

Pinterest and social commerce: In love, pinned, bought

From visual search to visual shopping engine

Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...

Thumbnail-Photo: Return to brands with strong online community...
27.10.2021   #customer relationship management #digital marketing

Return to brands with strong online community

Importance of engaging with customers online

Amity reveals the results of research which highlights the importance of brands creating online communities to engage with their customers. Almost three-quarters (72%) of the consumers polled say they would be more likely to return to a brand that ...

Thumbnail-Photo: AllFacebook Marketing Conferenz
13.10.2021   #retail #event

AllFacebook Marketing Conferenz

16.03. - 17.03.2022 | Online

Discountcode for tickets (15% discount): IXTENSOAFBMCOn two stages simultaneously with over 20 speakers and large breaks for networking, the AllFacebook Marketing Conference will take place online from March 16 to 17, 2022.In addition to our normal ...

Thumbnail-Photo: How Discovery Commerce is changing online shopping...
04.10.2021   #online trading #e-commerce

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

Thumbnail-Photo: DMWF Europe 2021 – Digital Marketing World Forum...
20.09.2021   #event #digital marketing

DMWF Europe 2021 – Digital Marketing World Forum

23.11. - 24.11.2021 | RAI, Amsterdam

For over 12 years, the Digital Marketing World Forum has brought together the global digital marketing community to tackle the challenges that the digital future presents. On 23-24 November 2021 there will be delivering 2 days of top-level ...

Thumbnail-Photo: Success in social media marketing: tips for retailers...
13.09.2021   #data management #digital marketing

Success in social media marketing: tips for retailers

Using customer data and tech stacks for personalized online marketing

During the Corona pandemic, the retail sector was one of the hardest hit by the crisis. In this situation, retailers who had already invested in expanding their online presence, established digital customer relationships and developed these further ...

Thumbnail-Photo: The change exchange: Helping women find networks of support...
09.09.2021   #online marketing #social media

"The change exchange": Helping women find networks of support

T.J.Maxx and Mindy Kaling launch pen pal program

With change occurring at a fundamental level this past year, T.J.Maxx sought to understand how women were navigating unexpected changes, both big and small. A recent survey* by the brand's purpose-driven initiative -The Maxx You Project - ...

Thumbnail-Photo: Online shoppers prefer authentic content from real consumers...
01.09.2021   #digital marketing #social media

Online shoppers prefer authentic content from real consumers

New research: less than 10 percent of purchases impacted by influencer content

The majority (79%) of online shoppers reveal that user-generated content (UGC) such as images and videos from other consumers highly impacts their purchasing decisions according to new research. But only 9% say the same for content produced by ...

Thumbnail-Photo: Form, color and design in social media communication...
30.08.2021   #marketing #design

Form, color and design in social media communication

The most underestimated ingredients for more reach

For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...

Thumbnail-Photo: Social commerce surpasses $30 billion in the US...
12.08.2021   #social media #online platform

Social commerce surpasses $30 billion in the US

China’s market is still about 10 times bigger

Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.In 2021, US social commerce sales will rise by 35.8% to $36.62 ...

Thumbnail-Photo: Facebook Pay available at US e-commerce shops...
11.08.2021   #online trading #e-commerce

Facebook Pay available at US e-commerce shops

Provide customers a seamless checkout experience at your own website

People already use Facebook Pay to send money, shop, donate and more, across Facebook apps and services. Now, for the first time, Facebook is extending Facebook Pay availability beyond their own platforms to businesses who want to provide a seamless ...

Thumbnail-Photo: Retail as powerful stream of revenue
22.07.2021   #online trading #e-commerce

Retail as powerful stream of revenue

Influential media organizations to partner with retailers

The COVID-19 pandemic has created synergistic opportunities for media and retail companies, as consumers find themselves spending more time online. Large online media and entertainment organizations are now partnering with retailers to provide ...

Thumbnail-Photo: Gen Z shopping journeys start on Social Media...
28.05.2021   #online trading #e-commerce

Gen Z shopping journeys start on Social Media

Findings reveal generational shopping preferences: purchases are mostly made on third-party websites

Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...

Thumbnail-Photo: Livestream shopping: the sales channel of the future?...
03.05.2021   #e-commerce #mobile shopping

Livestream shopping: the sales channel of the future?

Interview with Alex von Harsdorf, Co-Founder and CEO of LIVEBUY

In Asia, and especially in China, livestream shopping has already been widespread for years. 10 percent of e-commerce sales are generated via livestream shopping, and experts predict that this share will rise to at least 25 percent in the near ...

Thumbnail-Photo: You don’t need big tech investments, but creativity...
28.04.2021   #online trading #e-commerce

You don’t need big tech investments, but creativity

How brick-and-mortar retail can profit during (or thanks to!) the lockdown

The Corona pandemic has led to an immediate dovetailing of brick-and-mortar and online retail. This development is overdue, says Gerold Wolfarth, Founder & CEO of bk Group. We don't need large tech investments, but creativity, he points ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: Will people soon be shopping at the Club?
22.02.2021   #digital marketing #app

Will people soon be shopping at the "Club"?

Marketing opportunities of the new social media app Clubhouse.

WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...

Thumbnail-Photo: Instacart hires former Facebook Vice President of Product...
08.02.2021   #e-commerce #social media

Instacart hires former Facebook Vice President of Product

Asha Sharma as new Chief Operating Officer

Instacart’s goal is to look more holistically at the end-to-end customer experience and better operationalize it across the company. To help achieve that, they’re welcoming an operator and entrepreneurial product leader in Asha Sharma to ...

Thumbnail-Photo: Shopping in social media streams?
16.11.2020   #e-commerce #app

Shopping in social media streams?

Further steps towards social commerce

The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...

Thumbnail-Photo: Social commerce opportunities on TikTok for merchants...
31.10.2020   #online trading #social media

Social commerce opportunities on TikTok for merchants

Partnership between Shopify and TikTok

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by ...

Thumbnail-Photo: Chefbot delivers personalized recipe recommendations...
15.10.2020   #e-commerce #artificial intelligence

Chefbot delivers personalized recipe recommendations

AI Twitter tool that “helps cooking” based on ingredients

The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing #online marketing

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Better customer care on Twitter leads to increase in customer...
18.09.2020   #customer satisfaction #customer relationship management

Better customer care on Twitter leads to increase in customer satisfaction

Responses to queries on social media impact service quality perception

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #customer satisfaction #consulting

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: The importance of effective complaint management...
12.08.2020   #customer satisfaction #customer relationship management

The importance of effective complaint management

A strategic and cross-channel approach to handling negative customer experiences

Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...

35 more articles

Supplier

Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln
Gesture Powered GmbH
Gesture Powered GmbH
Hauptstr. 202
44649 Herne
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
salsify
salsify
7 rue de Madrid
75008 Paris
Comosoft GmbH
Comosoft GmbH
Hindenburgstr. 49
22297 Hamburg
Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin
Engel AG
Engel AG
Am Aubach 36
63619 Bad Orb
mapAds GmbH
Kölner Tor 10
57072 Siegen
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf
OXID eSales AG
Bertoldstraße 48
79098 Freiburg
ezeclip GmbH
ezeclip GmbH
Grafenberger Allee 277
40237 Düsseldorf
Bundesministerium für Wirtschaft und Technologie
Bundesministerium für Wirtschaft und Technologie
Scharnhorststraße 34-37
10115 Berlin
TeleRetail AG
TeleRetail AG
Technopole 10
3960 Sierre
ORACLE Deutschland B.V. & Co. KG
ORACLE Deutschland B.V. & Co. KG
Salzufer 8
10587 Berlin
Manthan Systems Limited
Manthan Systems Limited
Mabledon Place, Bloomsbury
WC1H 9BB London
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
iTrobes Technologies
No. S-14, Third Floor, 80 Feet Road, Koramangala
560095 Bangalore
Di.Ri Social Media
Kurfürsten-Anlage 52
69115 Heidelberg
PiXanta TeleRetail GmbH
PiXanta TeleRetail GmbH
Wildenbruchstrasse 35
40545 Düsseldorf
Webdesign Rosenheim
Max-Josefs-Platz 20
83022 Rosenheim