Company News • 20.07.2009

30 September 2009 in Düsseldorf:

  • viscom launches new conference “viscom tec.09 conference“
  • What will visual communication look like in future? 

Düsseldorf. In any size, on just about any material, printed, digital, mobile or web-based and interactive, as a digital signage solution, a media façade or a large format print: visual communication is currently facing what may be the biggest wave of innovation in its history, confronting marketing¬ decision-makers, media planners, advertising agencies as well as “movers and shakers” in the field of printing, advertising technology as well as shop fitting and trade fair construction with new challenges.

How will messages reach the customer in future? How will new technologies change consumers’ perception and behaviour? What are the advertising opportunities that will result from this change and possibly shape visual communication in future? What is the role interactivity will play in visual communication in this context? And what could media planning look like against this background in 2012?

With the “viscom tec.09 conference“, to be held for the first time on 30 September, on the day before start of the international trade fair for visual communication in Düsseldorf, viscom takes a peek into the future. It shows where advertising communication is headed and what will be “state of the art“ in the years to come. In doing so, viscom  will provide a new forum that will bring customers from industry and commerce, agencies, media planners and productioners from advertising technology and printing companies together in a one-day conference with a workshop character.

The entire conference programme will give priority to the topic of technological change in visual communication in the interplay of digital signage, “conventional“ advertising technology and interactive online communication. New technologies and their perception are the focus of the keynote speech at the beginning of the conference which provide the basis for the work of the four panels, all of which will take the form of a workshop. Central topics will be the future of visual communication, the new diversity in media production, new trends in the interactive use of media as well as media planning of the future. 

The focus on joint practical activity and dialogue rather than on a static conference is also emphasised by the location of the first conference. With the “Royal“ in Düsseldorf the organisers chose a venue that provides room for creative exchange in a relaxed atmosphere. 

The participation fee for the congress will be 490.- euro plus VAT. for bookings made by 31 July and 590.- euro plus VAT after that date. More information on the congress and registration is available from Maren Mehlis, Project Manager, phone +49 211 90191 167, fax +49 211 90191 172 or e-mail Maren.Mehlis@reedexpo.de

Supplier
Logo: Reed Exhibitions Deutschland GmbH

Reed Exhibitions Deutschland GmbH

Völklinger Str. 4
40219 Düsseldorf
Germany

related articles:

popular articles:

Thumbnail-Photo: Denmarks largest garden center chain is chasing a green profile...
26.06.2019   #sustainability #electronic shelf labels (ESL)

Denmark's largest garden center chain is chasing a green profile

Electronic shelf labels for paper reduction

Plantorama introduces electronic shelf labels in all stores, which significantly reduces the chain's paper consumption. The project will strengthen the chain's green profile and will have a positive influence on the customer experience and ...

Thumbnail-Photo: Retail Asia Conference & Expo (RACE)
07.10.2019   #online trading #retail

Retail Asia Conference & Expo (RACE)

As the leading retail exhibition in Asia, RACE is taken place from 6 – 8 May 2020.

As the leading retail exhibition in Asia, RACE is recognised as the must-join event among the industry’s most influential retailers and customers. RACE features three focus areas: Retail technology, retail design & in-store marketing ...

Thumbnail-Photo: Tackling organized retail crime with video analytics...
26.06.2019   #video surveillance #digital video surveillance

Tackling organized retail crime with video analytics

Inpixon joins forces with National Anti-Organized Retail Crime Association

Inpixon, an indoor positioning and data analytics company, announced it is collaborating with the National Anti-Organized Retail Crime Association (NAORCA Worldwide) to combat retail crime by providing a free 90-day trial offer for IPA Video™ ...

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: retail trends 3-2019: focus checkout zone
16.09.2019   #mobile payment #customer satisfaction

retail trends 3-2019: focus "checkout zone"

Shopfitting, technology, marketing: What does a checkout have to do nowadays?

Read our latest edition retail trends 3-2019 online as an e-paper. ...

Thumbnail-Photo: Introducing a new, powerful mobile POS in Posiflex’s MT series...
25.06.2019   #epos systems #cashpoints

Introducing a new, powerful mobile POS in Posiflex’s MT series

MT-5310W from Posiflex combines the mobility of a tablet with the functionality of a fixed POS terminal. .

Today’s customers have higher expectations than ever when it comes to service. To meet and exceed customers’ ever-growing expectations, Posiflex is pleased to present MT-5310W, the latest addition to the popular MT series: a hybrid ...

Thumbnail-Photo: App creates personalised shopping experience...
26.08.2019   #mobile payment #app

App creates personalised shopping experience

The Swiss trading company Valora is opening its first cashless convenience store

The goods are chosen, scanned and paid for using the avec smartphone app. Mobile computer vision specialists Scandit’s scan engine is a key component of the customer-facing app. The future of shopping - whether online or offline - is ...

Thumbnail-Photo: Well cooled shopping entertainment, please!
15.07.2019   #refrigeration cabinets #refrigerated counters

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Pierluigi Schiesaro and Gian Paolo Di Marco from Arneg, a company focusing on food service equipments, talk about refrigeration systems as "shopping entertainment".They also tell us what sustainable refrigeration could look like and why ...

Thumbnail-Photo: New year brings new regulations
13.09.2019   #data management #receipt printer

New year brings new regulations

What are the big changes for German point of sales systems come 2020?

Big changes are coming to Germany’s point of sale systems starting January 1, 2020. Two terms that are tossed around in this connection are "Belegausgabepflicht" (Receipt Provision Ordinance) and ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Supplier

Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden