Bonsai App launches with Alec Monopoly at Dundas Square
Men's Retail App Shop Bonsai celebrates its launch with a four day extravaganza at Dundas Square
Shop Bonsai will be taking over Dundas Square to commemorate the Toronto-based startup's nation-wide launch. Shop Bonsai is Canada's first mobile retail marketplace curated for the millennial male.
Launching with hundreds of local and international brands, Bonsai provides millennials a unique way to shop one-of-a-kind labels and browse daily content. The iOS application is the first editorial-driven retailer that's designed to integrate house-created content within a seamless retail shopping experience.
With the large influx of international luxury and independent labels in the Canadian market, Bonsai's merchants use the platform to optimize their digital touch points in an increasingly digital age. Brands can manage products and pricing in real-time with a personal concierge service and in-house creative team to stay on top of the latest design trends.
Bonsai's disruptive technology elevates the mobile content experience, giving users access to daily style updates from influencers and photographers from around the world. The product will launch with editorial features produced at home in Toronto and abroad in Los Angeles, Boston, New York and Hong Kong; featuring brands such as Bang and Olufsen, Shwood, Kollar Clothing, Get Fresh Company, and Tokyobike.
Founded with the collective vision of millennials Saad Siddiqui, Kunal Khemani and Justin Laird in February of 2016, Shop Bonsai fills a void in the marketplace as a pillar of culture and commerce.
From December 13-16, Bonsai invites the public to celebrate art, culture and style in the heart of Toronto. By taking over the centre of Dundas Square with an interactive design exhibit built out of stacked shipping containers, Bonsai stands to deflect all the shopping madness by inviting Toronto into its world of editorial content. For the first time, experience shopping without nosy salespeople or dye tags. Bonsai is changing the way users shop with meaningful and relevant content.
The week will commence with famed graffiti artist Alec Monopoly performing a live art installation. Monopoly's rebellious subject matter revolves around the corporate greed that gave rise to the Global Financial Crisis of 2008. His symbolisms of revolution and uprising capture Bonsai's markedly anti-retail approach to shopping.