Company News • 19.10.2022

BP Group’s Aral selects Zebra Technologies to digitise its service station operations

German subsidiary streamlines front-line workflows to maintain compliance with Reflexis Task Management software solution

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front-line of business with solutions and partners that deliver a performance edge, today announced that Aral AG has enhanced its customer experience by improving front-line store worker efficiency and productivity workflows across its retail service stations, using Zebra’s Reflexis Real-Time Task Manager™ software solution. 

BP Group subsidiary Aral AG is number one in the German service station market and the largest coffee-to-go provider. More than two million customers visit Aral service stations daily to fill up on its branded fuels and lubricants, wash their vehicles, and buy high-quality food and drinks on the go. To help maintain its service station customer compliance, Aral conducts regular health, safety, security and environmental (HSSE) inspections for cleanliness and product availability. Staff also carry out product checks and promotions. Aral needed a new technology solution that could give a holistic overview of completed tasks, and a better way to conduct HSSE compliance audits with full, real-time visibility.

Supplier
Logo: Zebra Technologies Europe Limited

Zebra Technologies Europe Limited

Mollsfeld 1
40670 Meerbusch
Germany
An Aral filling station at a car station near Dortmund; copyright: Aral AG...
Source: Aral AG

To meet these requirements, Aral implemented Zebra’s Reflexis Real-Time Task Manager and Q-Suite™ Q-Walk store check software solution to simplify store operations, optimize labour and measure progress. Partners can now efficiently manage service station tasks and customer requests as well as maintain HSSE compliance standards. This has helped ensure safer and cleaner environments, delivering an in-store purchasing experience that meets consumer needs. The data generated by the solutions is also leveraged to streamline Aral’s annual compliance audit.

“More than 130 Aral field workers and 1,200 company-owned franchise operated (COFO) sites already use Zebra’s Reflexis software on their mobile devices today, which has improved task completion and maintained compliance standards,” said Christina Völker, Retail Digital Project Coordinator, Aral. "In the future, this solution will support an additional 1,200 service station partners.”  

The solution automatically prioritises tasks, assigning them to staff who can immediately see at any time their next activities as well as consolidating communications by showing completed tasks across service station branches.

“Following a successful German pilot, we’re delighted that our Reflexis solution is now deployed throughout Germany,” said Alexander Honigmann, Director of Retail and Logistics, Germany, Zebra Technologies. “It has streamlined service station staff communications and also improved front-line operational workflows and efficiencies, resulting in a better overall customer experience.”  

In addition to Germany, Aral has also deployed the task management solution at its locations in Australia, Luxembourg, the Netherlands, New Zealand, Poland, South Africa, Spain, and the UK. 

KEY TAKEAWAYS

  • German BP subsidiary Aral chose Zebra's Reflexis Real-Time Task Manager and Q-Suite software solution to improve compliance, employee efficiency and customer service in its German retail service stations. 
  • The software applications run on mobile devices, enabling Aral’s front-line store operations staff to automate audit processes and task management in real time, which has enhanced communications and resulted in an elevated customer experience.
  • Zebra Reflexis is now rolled out throughout Germany following successful deployments in Australia, Luxembourg, the Netherlands, New Zealand, Poland, South Africa, Spain, and the UK.

related articles:

popular articles:

Thumbnail-Photo: HimmerLand is growing and has digital ambitions...
24.01.2023   #digitization #Tech in Retail

HimmerLand is growing and has digital ambitions

Luxury resort HimmerLand in Denmark uses digital signs to communicate with guests

In North Jutland (Denmark) you will find the luxurious resort HimmerLand, which is known for its golf facilities, spa, different activities and gastronomy. The resort is on a major growth journey, where padel courts, new hotel rooms and a ...

Thumbnail-Photo: Nike launches a new digital community and experience...
12.12.2022   #e-commerce #digitization

Nike launches a new digital community and experience

.SWOOSH – a platform that champions athletes and serves the future of sport by creating a home for Nike virtual creations

Nike has launched .SWOOSH, a new digital community and experience which is a home for Nike virtual creations and uses blockchain-powered technology – or what many call “web3” – to offer an inclusive, equitable place for ...

Thumbnail-Photo: Jutland’s largest wine shop is successful with digital price tags...
23.01.2023   #digitization #Tech in Retail

Jutland’s largest wine shop is successful with digital price tags

Danish wine retailer Supervin benefits from modern technologies

In Hjørring (Denmark), plenty of wine is being sold at Supervin. The company's popular webshop accounts for 90 percent of the revenue, which has required new digital initiatives in the store. Supervin has therefore implemented digital ...

Thumbnail-Photo: Hobro Vinhandel digitizes the store with electronic price tags...
09.12.2022   #digitization #Tech in Retail

Hobro Vinhandel digitizes the store with electronic price tags

Danish wine merchant invests in electronic price tags from Delfi Technologies and a new checkout system

The local wine shop in Hobro (Denmark) has existed for more than 10 years. A growth journey is underway, including a full digitizationof the store. Going from writing price tags in hand to a fully digital solution with a complete overview of and ...

Thumbnail-Photo: Save costs with modern technologies
02.01.2023   #retail #Tech in Retail

Save costs with modern technologies

Turning physical stores into digital assets – 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in ...

Thumbnail-Photo: Pixizoo: Digital price tags are a success among baby and childrens...
15.12.2022   #digitization #Tech in Retail

Pixizoo: Digital price tags are a success among baby and children's equipment

New initiatives and technologies to help Danish online giant Pixizoo achieve ambitious growth target

The online success Pixizoo has come to stay. A new capital injection and new initiatives will help to realize the company's ambitious growth target of 20 percent per year, among other things with the help from digital price tags from Delfi ...

Thumbnail-Photo: Ditur.dk: Now with digital prices in the flagship store in Aarhus...
23.11.2022   #digitization #Tech in Retail

Ditur.dk: Now with digital prices in the flagship store in Aarhus

Danish jewellery and watch shop uses electronic shelf labels from Delfi

The growth comet Ditur, known from ‘Løvens Hule’ (Danish TV show) and a massive social media presence, opened its first store in the heart of Aarhus in 2021. To make web prices and promotions visible in the store, Ditur has ...

Thumbnail-Photo: Dobot launches Nova collaborative robots for retail automation...
30.12.2022   #brick and mortar retail #retail

Dobot launches Nova collaborative robots for retail automation

New robots are the first two Nova models with payloads of 2 kg and 5 kg for handling retail and physiotherapy tasks respectively

Labor shortages and rising costs around the world are two major headwinds to the retail and service sectors, opening up new opportunities of automation transformation. To better capture this newfound demand, Dobot has developed the Nova Series of ...

Thumbnail-Photo: Esso Deli de Luca improves the customer experience with digital signs...
22.12.2022   #digitization #Tech in Retail

Esso Deli de Luca improves the customer experience with digital signs

Norwegian delicatessen chain offers first-class ambience – with digital price tags

Good food and drink experiences are the most important thing for Esso Deli de Luca, which has chosen to install the Breece System with electronic shelf labels from Delfi Technologies to save time that instead can be used to deliver more quality ...

Thumbnail-Photo: Virtual gear for new realities
07.12.2022   #omnichannel #customer experience

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin
salsify
salsify
7 rue de Madrid
75008 Paris
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
S-Payment GmbH
S-Payment GmbH
Am Wallgraben 115
70565 Stuttgart
Zebra Technologies Europe Limited
Zebra Technologies Europe Limited
Mollsfeld 1
40670 Meerbusch