Company News • 16.10.2013

Euclid Releases U.S. Retail Benchmarks for September 2013

Retail Analytics Leader Reveals Consumer Shopping Trends at Physical Stores

Euclid Releases U.S. Retail Benchmarks for September 2013...
Source: Euclid

Euclid, the leader in in-store retail analytics, today released its U.S. Retail Benchmarks for September 2013. Euclid's data on 20 million domestic shopping sessions during the month shows that walk-by conversion and in-store engagement slipped versus August as consumers became more cautious and less compelled to shop after Back-to-School spending.

We believe that these metrics illustrate a cautious outlook for specialty retailers' comp store and total store sales during the month.

Walk-by Conversion Declined 190 basis points to 14.4%

Walk-by conversion in September 2013, defined as the number of shoppers who enter a store as a percentage of the total walk-by foot traffic, decreased to 14.4% from 16.3% in August 2013. The September conversion rate dropped to the lowest level since April after a consistent uptick this summer, tracking a similar low in consumer confidence. Shoppers also continued to focus on bigger-ticket items at the expense of other shopping, and as a result walk-by conversion suffered.

Bounce Rate 15.6% in September -- Increased 190 basis points Year-Over-Year

The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 15.6% in September 2013, up from 13.7% in September 2012. Despite the slight increase, September's bounce rate maintained a meaningful improvement over the 17.0% high in July 2013. In-store engagement was strong amid Back-to-School promotions, but weakened in September as consumers had less urgency to shop against a backdrop of unwavering economic uncertainty.

Visit Duration Down 5% Year-Over-Year, and Nearly 6% Month-Over-Month

Shopping session duration, defined as the mean time from store entry to store exit, was 22 minutes 15 seconds in September 2013, a decline of 5.0% year-over-year and 5.7% from August 2013. The shorter shopping sessions during September, following a solid summer, again reflect a decline in shopper intent compared to the recent Back-to-School period and a strong September a year ago.

Active Repeat Customers Account for 25.3% of Total Visits

In September 2013, active repeat customers, defined as individuals returning to a store location more than once in 30 days, were 25.3% of total visits measured, up 140 basis points from the previous month. This uptick in shopper loyalty is a positive sign as repeat customers appeared responsive to increased marketing efforts and loyalty programs during the month. As Euclid expands its network, the company expects this metric to increase modestly.

Source: Euclid

related articles:

popular articles:

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: International SEO for e-commerce
12.03.2020   #online trading #e-commerce

International SEO for e-commerce

Product mix strategy proves to be the biggest challenge

If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Augmented reality in online shopping
09.06.2020   #online trading #e-commerce

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: Checkpoint: Commitment to the shopping experience...
19.02.2020   #customer satisfaction #brick and mortar retail

Checkpoint: Commitment to the shopping experience

Technologies for satisfied customers

Are you wondering how you can deliver a seamless shopping experience to your customers? Checkpoint's experts provide retailers with three ways to make your customers even happier. Watch the video to learn more. ...

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Thumbnail-Photo: Digitalization in the german wholesale industry...
29.05.2020   #digitization #self-checkout systems

Digitalization in the german wholesale industry

METRO Companion App

Retailers have embraced digitalization to enhance the customer experience for many years. Examples of the growing digital transformation market include self-checkouts, omnichannel marketing, and electronic shelf labels. Customer apps are also ...

Thumbnail-Photo: The new digital signage landscape: cloud-based...
14.04.2020   #digital signage #artificial intelligence

The new digital signage landscape: cloud-based

Using AI for automation and personalization

Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.In a market that's ...

Thumbnail-Photo: Pay-As-You-Go
17.02.2020   #payment systems #Trade fair special EuroShop 2020

Pay-As-You-Go

VR Payment and BMS Consulting bring fully automated payment to the point of
sale with payfree

For the first time ever, payfree realises the vision of cash register free checkouts without camera surveillance and expensive sensor technology on the shelvesThe payment process begins automatically upon passing the checkout areaInnovative process ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
StrongPoint
StrongPoint
Isafjordsgatan 5
164 40 Kista
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
MAGO S.A.
RUSIEC ALEJA KATOWICKA 119/121
05-830 Nadarzyn
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main