Report • 01.12.2014

How to secure the budget for a video surveillance up-grade?

Getting your co-workers aboard with the latest retail trend

Cross-functional use of network video provides more than just security...
Cross-functional use of network video provides more than just security surveillance.
Source: Axis Communications GmbH

by Johan Åkesson, Director Business Development, Retail, Axis Communications

According to the 25th Annual Retail Theft Survey, businesses in the US continue to face the chal-lenge of retail theft. Almost 1.2 million shoplifters and dishonest employees were apprehended in 2013 by just 23 large retailers, who recovered over $199 million from thieves.

Together with the recent availability and an increasing demand for higher quality video surveillance such as high definition (HD) and 4K, many retailers around the world are starting to review their existing security solutions; especially those who are still struggling with the old-fashion analog technology. Many security and operational professionals from these organizations are trying every-thing they can think of to justify the spend.

While loss prevention is a valid reason from a security perspective, it is often much easier to get the budget signed off when colleagues from other departments can be convinced to support the proposal.

Collaborating with Sales and Marketing

The idea of gaining better image quality and stopping shop-lifting activities might not be the top priority for your Sales and Marketing department. However, the concept of using the latest IP-based video surveillance solutions to provide better business intelligence for analytics is a different story.

Whether it’s a single shop or a whole retail chain, IP-based video surveillance makes a noticeable improvement in the top line. The introduction of network cameras has revolutionized the way retail professionals work with not only loss

prevention, fraud detection and security, but also store opti-mization and customer service. Overall, IP-based video surveillance provides a whole new set of tools to reach operational and marketing excellence.

Examples of cross-functional use of network video include dwell time analysis to allow store man-agers to alert their team when extra customer assistance is needed. The heat map function can be set up to proactively alert the staff about low-traffic in campaign areas so they can quickly rectify the situation. Lastly, people counting is useful for conversion rate and sales planning.

Many retail stores around the world have chosen to use the business intelligence gathered from IP-based video surveillance to stay ahead with their sales and marketing strategy.

Back to Security and Operation

The aim for delivering more superior image quality should be for lowering total cost of ownership (TCO) in the long term, as it enhances detection and improves forensic investigation. The remote capability through mobile devices enable central control not only for supply chain, but the viewing also allows multi-store architecture for auto alerts and notifications.

In addition, an integrated system through the network enables visual analysis of point of sale (POS) exceptions and fraud, and minimizes loss with electronic article surveillance (EAS) integration.

Finally, the real-time store monitoring capability can be used to generate proactive alert notification for to-the-minute tracking and response.

Better together

Communications among departments should be encouraged by all businesses, and a joint-department proposal with benefits across the board should only be welcomed by any wise CEO or CFO.

Supplier
Logo: Axis Communications GmbH

Axis Communications GmbH

Adalperostraße 86
85737 Ismaning
Germany

related articles:

popular articles:

Thumbnail-Photo: Reflexis successfully expands into Baltic region by signing Maxima Latvia...
08.07.2020   #POS communications #workforce deployment

Reflexis successfully expands into Baltic region by signing Maxima Latvia

Region’s leading retail chain chooses workforce management solution

Reflexis Systems, the leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that Maxima, one of the largest Latvian retail chains, has ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: Interface for quick serial emulation and enhanced mPOS integration...
26.06.2020   #POS systems #software applications

Interface for quick serial emulation and enhanced mPOS integration

APG expands mobile interface portfolio to enhance connectivity options at the point of sale

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the release of a new USB interface option: the 485 USBProLite™ USB to Serial Emulation Interface. This interface solution extends the ...

Thumbnail-Photo: Payment and retail - what happens after the crisis?...
09.07.2020   #brick and mortar retail #payment systems

Payment and retail - what happens after the crisis?

Interview with Christine Bauer from CCV

We ask Christine Bauer, Vice President International Sales of the payment service provider CCV, which has been firmly established in Germany for 25 years and internationally for 60 years.Mrs Bauer, CCV has been on the market for a very long time, ...

Thumbnail-Photo: Creative criminal meets intelligent security system...
28.05.2020   #security #brick and mortar retail

Creative criminal meets intelligent security system

Interview with Ralph Siegfried, Business Development Manager at Axis Communications GmbH

Stores come in different sizes, have different settings and vary in product selection. That’s also why they need a customized loss prevention and security solution. What are some options for retailers and what key elements do they need to ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: SALTO releases the SALTO Neo Cylinder
18.08.2020   #access control #access control systems

SALTO releases the SALTO Neo Cylinder

State of the art, wireless access control technology

SALTO Systems, a leading manufacturer of electronic access control solutions, has released the SALTO Neo Cylinder – a new electronic cylinder that offers more features and better functionality than any other cylinder on the market. ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Supplier

SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114