Report • 08.08.2018

Implementing the GDPR? How to do this in your sleep

Helpful and funny tidbits about the European General Data Protection Regulation GDPR

What do an English radio presenter and the Terminator have in common? You got it: They make the GDPR accessible. We want to give you a different take on the GDPR – one that is more personal in nature. Disclaimer: No data protection rights were harmed in the making of this presentation.

Maybe you think the GDPR is just a lot of hassle and its implementation is way too complex? We offer you some links and tips that might even make you like the General Data Protection Regulation.

1. Trivia: The GDPR in depth

The GDPR is quite a monumental piece: The 99 Articles and eleven Chapters are complemented by 173 so-called Recitals, intended to provide greater depth and a better understanding.

All in all – without the footnotes – the English version features 344,671 characters. Quite an epic? James Joyce’s “Ulysses” probably has well over a million characters. So consider yourself lucky!

2. Configurator – Generator – Terminator? Privacy policy made easy

Do you dread having to check and update your website’s privacy policy? Are you worried about using the correct phrases and what to do with all the privacy notices?

The Internet offers countless privacy policy termin... um ... configurators. This is where you enter your data such as website links, address information and the name of the managing director. Next, describe what you do and offer and explain what tools you use on your homepage. Armed with this and other information, various service providers generate an automated privacy policy just for your company. Hasta la vista, GDPR!

3. Find out what data protection type you are

Do you enjoy participating in online tests and eagerly await the results? In that case, we have just the right tool for you: Simply click through the 28 questions of the Bavarian State Office for Data Protection Supervision (BayLDA, Bayerisches Landesamt für Datenschutzaufsicht) self-assessment tool. The BayLDA will also tell you if “you are already on a 'good path' to compliance or if you still must take further action."

4. Discover a new (old) communication solution – the Post Office                                                        

Are you worried about your newsletter subscriber base? Are you wondering whether your digital marketing mail is GDPR-compliant? Don’t worry! A Royal Mail MarketReach study revealed that direct mail is still a powerful marketing tool.

Information graphic on the opening and interaction rate of advertising...
Source: Royal Mail MarketReach

According to the “Private life of mail report” by Royal Mail MarketReach, 57 percent of recipients indicated that receiving direct mail makes them feel more appreciated and valued. What’s more, 35 percent of advertising mail is passed on in households and kept on average for 17 days. Moreover, especially younger recipients responded favorably to direct mail.

And the best part? The new data protection regulations don’t require you to obtain opt-in consent from your existing customers for sending direct mail.

Screenshot Once upon a GDPR product from https://www.calm.com/sleep; copyright:...
Source: Screenshot of the website https://www.calm.com/sleep Calm.com, Inc.

5. The GDPR only creates problems and doesn’t reap any benefits? Far from it!

Do you have trouble falling asleep? Then you are really in luck! The UK meditation app provider Calm asked BBC radio announcer Peter Jefferson to narrate parts of the GDPR - designed to help you fall into a peaceful slumber. Just relax and listen to the regulations.

0. Outlook: Return to zero – online data protection, a never-ending story

Just when you think the GDPR is actually easy-peasy and not so bad after all, be advised to not count your chickens before they are hatched! Once we have tackled the many adjustments in implementing the GDPR, we must prepare for the next wave: the ePrivacy Regulation (ePVO). It is designed to repeal and replace the current 2002 European ePrivacy Directive and the 2009 EU Cookie Directive.

Online marketers fear the end of targeted advertising and web personalization is near. Things probably won’t get any easier. Having said that, here is our best advice: Keep calm! Maybe this time around, Calm can get Morgan Freeman to narrate the ePrivacy Regulation for us. And finally, just remember what your grandmother always told you: Regulations are never as bad as they seem. Good luck and carry on!

Author: Julia Pott; iXtenso – Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: IKI selects Reflexis Systems intelligent workforce management to...
13.10.2020   #personnel management #workforce deployment

IKI selects Reflexis Systems intelligent workforce management to optimize labour efficiency

Lithuanian retailer will work with StrongPoint to deploy Reflexis solutions in 228 stores and across 5,000 employees

Reflexis Systems (now part of Zebra Technologies), the leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that IKI, one of ...

Thumbnail-Photo: Knowledge is (retail) power
07.09.2020   #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail.  The project relies on a digital ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Thumbnail-Photo: Checkout-free service at Giant Eagle’s GetGo Café+Market store...
07.09.2020   #self-checkout systems #app

Checkout-free service at Giant Eagle’s GetGo Café+Market store

Retrofitting an existing store

Grabango announced the launch of commercial service with one of its retail partners, Giant Eagle, Inc, owner of GetGo Café+Market. Grabango’s checkout-free system is now available to save shoppers time by letting them skip the line. The ...

Thumbnail-Photo: Denmarks first sustainable DIY store has great success...
30.10.2020   #sustainability #electronic shelf labels (ESL)

Denmark's first sustainable DIY store has great success

Electronic price tags provide price and product information

In February 2020, STARK opened its doors to a whole new and sustainable DIY store in Hørsholm (Denmark), which will make it easier for customers to build sustainably. The store has got a flying start despite Corona and general restrictions in ...

Thumbnail-Photo: Offline stores sales in US department stores decline by 75% in Q2 2020...
25.09.2020   #e-commerce #brick and mortar retail

Offline stores sales in US department stores decline by 75% in Q2 2020

... as e-commerce is set to grow by 20% in 2020

According to the research data analyzed and published by StockApps.com, US department stores reported a 75% drop in sales during Q2 2020. The report estimated a decline of 60% for the whole year, while predicting a 20% increase in e-commerce for the ...

Thumbnail-Photo: SALTO renews its commitment to quality management and environmental...
05.10.2020   #security #security technology

SALTO renews its commitment to quality management and environmental responsibility

At SALTO, just as we innovate to deliver market-leading access control solutions, we are determined to lead the way in quality management implementation and environmental efficiency savings

Achieving operational and environmental excellence takes many forms including social, environmental, and economic responsibility – particularly with regard to global sustainability and the environment we operate within. This responsibility ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Supplier

Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal