Company News • 26.05.2008
Lighting the shopping arena
Together with Zumtobel, LEDON supplies impressive LED lighting for new Stadion Center mall in Vienna.
The Loistl & Loistl planning office was responsible for the oval arena-like shape of the new Stadion Center mall in Vienna. To make shopping at the mall a special experience, lighting designer Jürgen Hassler joined forces with Zumtobel Lighting to create an impressive LED lighting installation. Ledon developed six innovative LED lighting solutions specially for the project. One central eye-catcher is an icefall by the lift in the mall, featuring changing colour sequences.
Vienna has a new shopping mall: it’s located between two sports stadiums – the Ernst Happel Stadium and the “Radstadion im Prater” – both of which have a long tradition of staging impressive and exciting events. The centrally located mall has 21,000 sqm of floor space, enough for around 70 shops, and will create 1,000 new jobs. “With its oval form, the new struc ture is designed to forge a visual link between the two stadiums,” said Franz Loistl of Loistl & Loistl Projectconsult GmbH, who were responsible for planning the Stadion Center.
The LED lighting technology makes just strolling through the mall a special experience in itself. The lighting can create seasonal settings and event-related atmospheres for shoppers. The newly opened mall features the largest LED-based lighting solution realised by Zumtobel to date, with a total value of almost EUR 1 million. The six LED lighting solutions that make up the project were custom-designed for the Stadion Center mall by the LED applications specialist Ledon, part of the Zumtobel Group. “Light and media are our principal design features,” explained lighting designer Jürgen Hassler. “We were aiming to attract people into the mall, to emphasise the lines of the architecture and to provide an optical framework for the interior.” Slender LED light strips transform the canopy above the doors into a red sky over the heads of the shoppers, guiding them into the foyer, where they experience the mall’s main attraction – a block of ice 23 metres high and one metre thick, through which visitors can ride in a glass-walled lift.
Customised lighting solutions
All six LED lighting solutions feature impressive designs and a rich variety of lighting options. Built into the giant icefall are 112 special LED light tiles, each measuring 60 by 60 centimetres, to provide the backlighting. To create dynamic lighting effects and delicate colour sequences that make the ice shimmer in all different colours, the light tiles are divided into four sections, each of which can be separately controlled. In addition, LED light and media chains and concealed LED roof lighting with a total length of more than one kilometre add a sense of dynamic motion to the circulation paths and make the ceiling almost seem to hover. “We were out to create a sense of openness and encourage shoppers to look around and spend time here,” said Hassler.
324 square LED media luminaires distributed over nine sections of the ceiling form the main attraction in terms of lighting technology. Each media luminaire features 144 RGB LEDs, set 50 mm apart and all individually controllable, so that along with light shows, text, images and videos can also be displayed. That makes the ceiling a hive of activity: one minute, swimmers dive across the video tiles from one end of the Stadion Center to the other. The next, the swimmers have given way to flowers in full bloom. According to Jürgen Hassler, “This way we can generate pleasant surprises for shoppers as their favourite motif reappears. With some 22,000 programmed video clips, the sequence is never the same, two days running.”
Project information Stadion Center Vienna
- Location:
Stadion Center, Vienna, Austria 21,000 m² retail space, 2,000 m² gastronomy, 70 shops
- Construction:
November 2006 – August 2007
- Investor:
IG Immobilien Management GmbH
- Architects:
Loistl & Loistl Projektconsult GmbH
- Façade:
Projektteam
DI Regina Freimüller-Söllinger
- Electricians:
G & P Grissenberger & Partner
- Design themes:
Dr. Christian Mikunda, CommEnt
- Lighting design:
Jürgen Hassler, Make it Real GmbH
- Lighting solutions:
Zumtobel Lighting GmbH
- LED lighting solutions:
LEDON Lighting GmbH
development of six different LED solutions
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