Company News • 17.10.2017

Permaplay Video Brochure and Video Box

Perfect communication "out of the box – into the heart"

Photo: Video Brochure for skin cream with display; copyright: Permaplay Media...
Source: Permaplay Media Solutions GmbH

Just imagine: A high-quality brochure or information box in the form of a letter on your customer’s desk – and as soon as they open the cover (box) or the first page (brochure), they see and hear your advertising message in picture and sound. Fully concentrated and extremely intense, embedded in the context of a very powerful print design.

That’s not possible? Sure it's possible: The new Permaplay video brochure and video box with built-in 5" or 7" quality display plus loudspeaker ensures a high level of attention and offers a whole new approach for marketing campaigns, product launches, invitations, event gifts and other valuable communications solutions. The simultaneous use of printed messages, moving video images and audible statements, bundled in the Permaplay video brochure, ensures an extremely high level of attention for qualified marketing communications at the customer’s end. In addition, the Permaplay video box allows you to integrate product samples or other objects – for example, the message content.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Photo: Video Brochure with integrated display; copyright: Permaplay Media...
Source: Permaplay Media Solutions GmbH

Is this kind of customer communication still up-to-date in times of email and smartphone messages? Werner Vogt, managing director of Permaplay: "The very fact that these days we usually receive digital messages makes communication by mail something special. Our field tests have shown: Customers are pleased to receive such a high-quality product, they open it and the message is launched immediately. For the next one to two minutes, the customer’s curiosity is fully focused on this marketing communication. Nearly 100% of the message reaches the customer and the message has a longer-lasting impact than any other advertising message."

Thanks to the special value, the customer does not dispose of the Permaplay video brochure or video box in the wastebasket, but it remains on his desk longer than ordinary mail. For the sender, this means a further intensification of his advertising messages which will stay much longer in the recipient’s memory. Intuitively, the customer generally appreciates the exclusive high quality of the product with which the message has been conveyed, or the invitation handed over to him – last but not least, by the quality of the paper and cardboard, which provides a particularly haptic experience and a sensual pleasure.

The Permaplay video brochures and boxes are available in the formats A5 and A4. And as usual, Permaplay offers their customers a fast and complete range of services: a special template makes four-color offset printing according to your design very easy. Loading new movies and charging the battery are possible via a mini USB port.

The Permaplay video brochure or video box offers a perfect medium to capture the full attention of existing or potential customers: Focused communication "out of the box - into the heart".

related articles:

popular articles:

Thumbnail-Photo: Nominate your company for the E-commerce Germany Awards 2020!...
21.11.2019   #online trading #e-commerce

Nominate your company for the E-commerce Germany Awards 2020!

Award ceremony as part of E-Commerce Berlin Expo

The E-commerce Germany Awards are officially accepting submissions as of the 4th  November, 2019. Companies within the e-commerce sector are able to apply to one of the ten categories. The annual awards are given out for the third time in ...

Thumbnail-Photo: Spar: opening in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Spar: opening in Copenhagen

International Flagship-Store opens for business in Sydhavn, in the South of Copenhagen

On August 22nd, the grocery chain Spar opened its doors to a brand new store with international concepts in the South of Copenhagen area, Sydhavn. The new store offers a modern shopping experience where it should be easy, convenient and enjoyable to ...

Thumbnail-Photo: Online retail sales to exceed 6 trillion dollars by 2024...
18.09.2019   #online trading #e-commerce

Online retail sales to exceed 6 trillion dollars by 2024

Average online customer spend will surpass 1,000 dollars globally per annum

New data from Juniper Research has shown that the total transaction value of remote payments for digital and physical goods will exceed 6 trillion dollars by 2024; representing a growth of 53 percent from 2019.The new research, ‘Mobile & ...

Thumbnail-Photo: ARNEG GROUP: from Sharing Avenue to Melting Pot...
09.12.2019   #refrigeration cabinets #Trade fair special EuroShop 2020

ARNEG GROUP: from Sharing Avenue to Melting Pot

The sharing road leads a long way

At the 20th edition of Euroshop, the Arneg Group is expressing its cosmopolitan soul on a kaleidoscopic stand that embodies the concept of sharing, interpreted as a virtuous fusion of competence, experience and vision capable of generating change ...

Thumbnail-Photo: New year brings new regulations
13.09.2019   #data management #receipt printer

New year brings new regulations

What are the big changes for German point of sales systems come 2020?

Big changes are coming to Germany’s point of sale systems starting January 1, 2020. Two terms that are tossed around in this connection are "Belegausgabepflicht" (Receipt Provision Ordinance) and ...

Thumbnail-Photo: What do people around the world buy?
16.12.2019   #online trading #e-commerce

What do people around the world buy?

Global fashion search engine Lyst reveals trends in online shopping behavior

High-quality and contemporary fashion: Online shoppers can find fashion’s hottest brands and products using the search engine Lyst and learn everything about the latest fashion must-haves. iXtenso spoke with Eva Lindner, Marketing ...

Thumbnail-Photo: drs//POS – The POS system for many check-out situations...
13.09.2019   #pos systems #cashpoints

drs//POS – The POS system for many check-out situations

With the POS system developed by Superdata you are put in the picture

The POS acts as an ear in the store. It affects how timely, and with what information, decision makers at the head office are in a position to assess developments in the store and are able to respond appropriately to the situation.With our POS ...

Thumbnail-Photo: Unit development with R290
11.12.2019   #refrigeration cabinets #Trade fair special EuroShop 2020

Unit development with R290

Frost-trol develops a pilot water condensation project using R290 as a refrigerant

Since 2005, Frost-trol R&D efforts have focused on developing efficient cabinets and finding solutions with natural fluids: R744, R290 or R1270. Propane (R290) has always been at the center of attention of our research line, because it is ...

Thumbnail-Photo: The iXtenso editors tested self-scanning ......
30.09.2019   #mobile payment #self-checkout systems

The iXtenso editors tested self-scanning ...

... with an app of the Hobbymarkt Knauber in Bonn, Germany

Snabble has developed a payment app that allows customers to scan their purchases in retail stores and pay online. I wondered: How does it work?The app is in use in the Bonn DIY and hobby market Knauber, among other places. Let’s make a move ...

Thumbnail-Photo: Irma: flagship store in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Irma: flagship store in Copenhagen

Denmark's oldest grocery chain opens a new store

At the same time Irma, a Danish grocery chain, could celebrate its 133rd birthday, the chain also opened a new flagship store at Østerport station in Copenhagen. Besides showing renewal and being able to ensure the customers updated prices ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Frost-Trol s.a.
Frost-Trol s.a.
Ctra. Valencia-Barcelona, km. 68,9
12080 Castellon
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
ARNEG S.p.A.
ARNEG S.p.A.
Via Venezia, 58
35010 Marsango di Campo San Martino/PD
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden