Company News • 15.01.2016

Seminar on Category Management

"Category Management for beginners and advanced users" on April 13 and 14, 2016

Hendrik Schröder is a University Professor of Business Management, Chair of...
Hendrik Schröder is a University Professor of Business Management, Chair of Marketing & Retailing at the University of Duisburg-Essen in Essen. His research focuses on Category Management, Multi-Channel Retailing and Marketing, Consumer Goods Marketing and Retail Management.
Source: Universität Duisburg-Essen

Acquiring knowledge about shoppers and channels, conducting competitive analysis, developing and maintaining close cooperation, imparting your own experience with in-house seminars and training courses – these are the essential job requirements for category managers.

The 2-Day Seminar "Category Management for Beginners and Advanced Users" focuses on this job profile.

The seminar conveys methods and concepts. You will discuss applications and share experiences, in addition to hearing from a guest speaker, who shares his professional field experience.

One focal point of the seminar pertains to shopper research and shopper insights and answers these questions: what consumer research tools should you use for which concern? What insights can you gain?

Contents:

  • Structures and Processes in Category Management
  • Collaboration between Suppliers and Retailers
  • Consumer Behavior and Consumer Types
  • Get informed, search, decide
  • The typologies
  • How do they differ?

 Shopper insights – Pertinent Knowledge

  • Segmentation of product groups
  • Orientation in the stores and at the shelves
  • Planned and impulse buying
  • Customer loyalty
  • etc.

Shopper Research – The Methods

  • Group discussions and in-depth interviews
  • Assisted shopping
  • Video surveillance
  • Eye tracking
  • Recommendations for marketing research studies

Information on Category Management

  • For the FMCG category
  • For the near-food and non-food category

Decisions and Recommended Actions

  • Product variety
  • Shelf layout and product placement
  • Performance Measurement: How Can You Measure the Success of CM Projects and CM Processes?
Photo: Seminar on Category Management
Source: Universität Duisburg-Essen

Speaker:

Prof. Dr. Hendrik Schröder I Chair of Marketing & Retailing, Director of Category Management I University of Duisburg-Essen

plus

a company representative who talks about his CM experiences.

Event times & place:

  • Day 1: April 13, 2016, from 10 am to 6 pm
  • Day 2: April 14, 2016, from 9 am to 4 pm

at Mintrops Stadt Hotel Margaretenhöhe, Steile Straße 46, 45149 Essen

For more information, see www.cm-net.wiwi.uni-due.de.

Source: Universität Duisburg-Essen

related articles:

popular articles:

Thumbnail-Photo: “Dear shopping cart, please show me the way!“...
06.07.2020   #self-checkout systems #scanner

“Dear shopping cart, please show me the way!“

Shopping Cart 2.0 – gimmick or idea with intrinsic value?

Not all shopping carts are the same... far from it! Digitization and automation also put their stamp on this aspect of the retail sector. What’s usually a plain, large basket on wheels that makes it easier for shoppers to transport products ...

Thumbnail-Photo: SALTO releases the SALTO Neo Cylinder
18.08.2020   #access control #access control systems

SALTO releases the SALTO Neo Cylinder

State of the art, wireless access control technology

SALTO Systems, a leading manufacturer of electronic access control solutions, has released the SALTO Neo Cylinder – a new electronic cylinder that offers more features and better functionality than any other cylinder on the market. ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Thumbnail-Photo: All knitted and sewn up: an online yarn retailer takes a stationary...
13.07.2020   #online trading #brick and mortar retail

All knitted and sewn up: an online yarn retailer takes a stationary foothold

iXtenso’s interview with Joachim Hansen, retail manager at Hobbii

It’s all about yarn at Hobbii. From now on, the Danish retailer does not just sell exclusively online but also in physical stores. Joachim Hansen describes how digitization and personal contact interact in the retail stores. ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: Behind the curtain: Inside Amazon
18.05.2020   #online trading #marketing

Behind the curtain: Inside Amazon

A Frankfurt startup helps sellers to improve their ranking on the platform

"I want to successfully promote and sell my products on Amazon" - that's the goal of many sellers. It comes as no surprise as the Seattle-based online store has evolved to become the largest e-commerce marketplace in Europe since its ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: COVID-19 accelerates adoption of contactless payments...
20.05.2020   #payment systems #coronavirus

COVID-19 accelerates adoption of contactless payments

Consumers around the world are switching to contactless to help with social distancing

RBR’s Global Payment Cards Data and Forecasts to 2024 reportreveals how increased contactless card issuance and acceptance combined with changes in consumer behaviour are driving growth in contactless payments. In 2018, the number of ...

Thumbnail-Photo: Interface for quick serial emulation and enhanced mPOS integration...
26.06.2020   #POS systems #software applications

Interface for quick serial emulation and enhanced mPOS integration

APG expands mobile interface portfolio to enhance connectivity options at the point of sale

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the release of a new USB interface option: the 485 USBProLite™ USB to Serial Emulation Interface. This interface solution extends the ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen