Company News • 06.06.2017

SkatePro thinks out of the box

Best B2C E-commerce company creates new opportunities with electronic shelf labels

SkatePro - Scandinavia's largest online skateshop for scooters, roller skates and skate boards, was started in 1996 and has stores in both Århus and Copenhagen (Denmark).

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Photo: SkatePro thinks out of the box
Source: Delfi

With a busy shop and full speed on a daily basis, it was too costly for SkatePro, to replace the paper price tags manually. There was a need for a smarter solution for handling product and price updates. Therefore, the idea of Breece System and electronic shelf labels came up.

"It's a waste of employee resources, spending both time and effort on checking the price of the products on the shelf. Therefore, we chose to invest in electronic shelf labels. Now we can guarantee that the price tag on the product at the shelf, is also the same that the price in our online shop", says Jens Fredgaard, IT Manager at SkatePro.

Besides saving time while creating a consistent experience with the same prices in online shop and physical stores, electronic shelf labels have also created new opportunities at SkatePro.

"Electronic shelf labels actually give us the opportunity to think differently and challenge the way we've been doing business before. Now, for example, we can show available sizes or colors in stock - directly at the shelf. We also save time", explains Jens.

Photo: SkatePro thinks out of the box
Source: Delfi

"Electronic price tags actually give us the opportunity to think differently and challenge the way we've been doing business before." (Jens Fredgaard, IT Manager, SkatePro)

SkatePro thinks out of the box

SkatePro has also thought of the box with the electronic shelf labels, which SkatePro also is using as digital room signage today, to make sure that the calendar always is updated at the office. Jens continues:

"We have three busy meeting rooms. With an easy and painless integration into our stores, I thought that we also could try to use the electronic signs as meeting room signs - it works perfectly and gives us a quick overview of the available rooms."

Photo: SkatePro thinks out of the box
Source: Delfi

SkatePro announced as the best b2c e-commerce company with revenue over 30 million DKK

SkatePro has just won the prize as "best B2C E-commerce company with revenue over 30 million DKK (May, 2017)", by the Danish Internet Trade Association (FDIH). It is all about proper tradesmanship at SkatePro, which now has become a brand. The good purchasing experience is expressed, for example, by optimizing wildly on SEO and SEM, so an increased amount of customers are retrieved through organic searches than before. SkatePro works with intelligent pricing so that competitors' pricing is monitored, but not followed unconsciously. The has also resulted in an increased contribution margin. SkatePro is also using Big Data - e.g. to control the average life time for customers, make customized offers and much more.

related articles:

popular articles:

Thumbnail-Photo: GLORY receives Top Supplier Retail Award 2021...
19.03.2021   #cashpoints #design

GLORY receives Top Supplier Retail Award 2021

The EHI Retail Institute has awarded GLORY the Top Supplier Retail Award

Checkout processes tailored to the needs of retailers which simplify the payment process for employees and customers: Glory is recognised as a technology partner in this year’s EHI Retail Institute awards with the Top Supplier Retail Award. ...

Thumbnail-Photo: How do technologies find their way into retail?...
17.03.2021   #brick and mortar retail #self-checkout systems

How do technologies find their way into retail?

Rolf Schumann, CDO of the Schwarz Group, provides answers at the "Retail Innovation Days"

Tech is cool! Gimmicks, gadgets, gizmos – they impress and inspire quickly. However, it often takes much longer than technology experts and developers initially predict before the technologies actually arrive in everyday life and are used by ...

Thumbnail-Photo: Southeast Asian online and offline health and beauty partnership...
06.02.2021   #online trading #e-commerce

Southeast Asian online and offline health and beauty partnership

Grab brings beauty products from over 2,200 Watsons stores to customers’ doorsteps

A.S. Watson Group, an international health and beauty retailer, and Grab, Southeast Asia’s super app, announced the largest O+O (online and offline) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets ...

Thumbnail-Photo: BAUHAUS introduces new click and collect technology...
10.03.2021   #electronic shelf labels (ESL) #price labelling

BAUHAUS introduces new click and collect technology

New solution helps store associates pick items for Click & Collect orders

With help from electronic shelf labels and handheld terminals, it has become much faster and easier for BAUHAUS to navigate through the store to find the right items. A new solution that also saves a lot of time on replenishment.With a product range ...

Thumbnail-Photo: Vending machines: Customers alone in the store...
18.01.2021   #sales promotion #food retail

Vending machines: Customers alone in the store

Combi City-Markt makes round-the-clock shopping possible – without staff

Shopping after closing time? That’s possible at the Combi City store Bünting in Oldenburg. At the 24/7 vending machine, late at night shoppers have the opportunity to stock up on everything they need from the supermarket's ...

Thumbnail-Photo: More than 400 Danish Coop Stores Now with Electronic Shelf Labels...
29.01.2021   #electronic shelf labels (ESL) #price labelling

More than 400 Danish Coop Stores Now with Electronic Shelf Labels

Back in 2010, the first Coop store implemented electronic shelf labels from the IT company, Delfi Technologies.

Store no. 400 became Irma at Islands Brygge in Copenhagen, which has undergone a major renovation project, where investments have been made into several initiatives to improve the shopping experience – this includes electronic shelf ...

Thumbnail-Photo: Elo Introduces M50 Android-Powered Mobile Computer...
25.03.2021   #portable scanners #wireless technology

Elo Introduces M50 Android-Powered Mobile Computer

Elo's M50 Android-Powered handheld computer, increases employee efficiency to scan, capture and collaborate on the go

Milpitas, Calif. — January 12, 2021 — Elo, a leading global provider of Android-powered interactive devices, today announced the Elo M50 mobile computer. The new M50 joins Elo’s robust portfolio of Android-based devices ...

Thumbnail-Photo: Automated grocery PickUp kiosk for contactless grocery service...
11.01.2021   #coronavirus #food retail

Automated grocery PickUp kiosk for contactless grocery service

Albertsons Companies debuts kiosk at Jewel-Osco store in Chicago

Albertsons Companies announced that it is the first American grocer to pilot an automated and contactless grocery PickUp kiosk. The kiosk, located at one of its Jewel-Osco stores in Chicago, demonstrates continued expansion of the company’s ...

Thumbnail-Photo: Checkout-free hotel convenience store in Yokohama, Japan...
17.02.2021   #self-checkout systems #self service

Checkout-free hotel convenience store in Yokohama, Japan

Using biometric authentication technology

Zippin announced the launch of its latest retail format: a hotel convenience store. Zippin's partner, Fujitsu, the leading systems integrator in Japan, has worked with Koyo Group to implement the world's first checkout-free store within a ...

Thumbnail-Photo: Klarna starts cooperation with Verifone
23.12.2020   #digitization #self-checkout systems

Klarna starts cooperation with Verifone

The idea: a shopping experience in stores that is unique worldwide

Klarna, the leading global payments and shopping service, announces a strategic partnership with Verifone, a global leader in payments and commerce solutions, that will make Klarna available as the first-ever buy now pay later solution to millions ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
40476 Düsseldorf
GMO Registry, Inc.
GMO Registry, Inc.
Cerulean Tower, 26-1 / Sakuragaoka-cho, Shibuya-ku,
150-8512 Tokyo
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg