Mannequins 2026: More Than Just Window Decor?

This is how dolls help create retail atmospheres and brand experiences.

Images (Ole Römer )21.04.2026
Photo
Source: iXtenso/Wagner

From abstract forms to dynamic poses: Mannequins shape the atmosphere and define brands. 

At EuroShop, numerous exhibitors demonstrated the versatility of modern mannequins and their display concepts—from purist, minimalist gray-and-silver forms to dynamic poses in urban outfits, all the way to vibrant scenarios for storefronts and retail spaces. 

Our photo gallery shows how mannequins highlight the power of light and form in brand presentation.

Minimalist & modern: New mannequin trends from EuroShop 2026

7 metallic mannequins in gray and white with athletic poses.... Modern mannequins wearing streetwear and headphones.... Mannequins with sculptural looks, flattering bras, and striking, layered... 2 mannequins wearing fashion. A mannequin sitting in the foreground with one leg bent, wearing no clothes...

Vibrant & experimental: New mannequin trends from EuroShop 2026

3 mannequins in a blue setting striking bold poses: one is lifting a chair,... Intricately designed mannequins adorned with fashionable accessories highlight... Two modernly dressed mannequins wearing fashionable accessories and sunglasses... Two mannequins bathed in disco-style lighting. The female-looking mannequin is... Two very slender, black mannequins striking elegant poses in front of a blue...
Ole Römer

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