Company News • 02.12.2011

Gant Store, Westfield Stratford City Centre, London Effective LED lighting for the lifestyle trademark

In Europe’s biggest shopping centre, Ansorg has implemented an effective lighting concept for the fashion brand Gant, in which LED equipment came into play throughout the whole area. Already from the outside, the premium character of the new Gant Stores becomes apparent.

The lifestyle brand with an American heritage is presented as high-quality, lively and sporty and elegant. The store in the London Westfield Stratford City Centre is characterized by an architecturally and colour-wise sub-divided spatial design which sets the stage for the range and the particular character of the brand in a manner full of variety. Just as varied are the demands made on Ansorg’s lighting concept. On the one hand, the lighting makes allowance for the striking and stylish spatial concept with different ceiling heights and colour realms, on the other hand, the range of products is moved into the foreground effectively and rich in contrast.

Gant decided in favour of the across-the-board use of gimbal-mounted LED spotlights of the modular recessed luminaire system Lightstripe which is equipped with highperformance 2000 lumen modules. Dispensing with the ambient lighting and the special beam characteristics of the LED lamps at the same ensure a room ambiance rich in contrast.

The sales room is broken down into four zones with different ceiling heights. In the first and highest area treble LED luminaire modules illuminate the wall shelves and the merchandise display in the middle of the room. Narrow-beam spot reflectors of the two outer luminaire modules here place
special accents. In the other room sections a constant luminous flux accompanies the decreasing ceiling height.

These areas are marked as being clearly brighter; the room thus visually creates the impression of being higher. A luminaire module with a medium-flood reflector emphasises the product tables placed in the centre of the sales room. Homogeneously wide-beam flood reflectors illuminate the
wall shelves, a narrow beam reflector emphasises the goods range. In the rear room sections the artificial lighting corresponds to daylight that falls in through the large glass roof front. Along the peripheral zones single luminaire modules are evenly used here. In the changing rooms glarefree LED downlight modules ensure a pleasant lighting atmosphere.

In order to markedly set off the shop window decoration against the interior side room with regard to the lighting level Ansorg at this point uses gimbal-mounted recessed luminaires with HIT equipment.

The different wattages of the luminaires over and before the dummies make for a tensionfilled
lighting effect. All in all Ansorg’s sensuous lighting solution underlines the special shopping  experience that the customers can expect in the world of the premium and lifestyle brand Gant.

Project box:
Customer: Gant AB, Nacka Strand
Project: Gant Store, Westfield Stratford
City Centre, London
Sales area: 160 m²
Opening: September 2011
Lighting design: Ansorg GmbH, Mülheim
Luminaires: Lightstripe, Cardo
 

Supplier
Logo: Ansorg GmbH

Ansorg GmbH

Pilgerstrasse 11
45473 Mülheim an der Ruhr
Germany

related articles:

popular articles:

Thumbnail-Photo: Safety First: Safe data transmission at the PoS...
01.02.2020   #lighting systems #decorative lighting

Safety First: Safe data transmission at the PoS

2020 EuroShop preview

Data security is the future currency in retail. Systems for inventory control, price labelling, customer and goods flow management must meet the highest security standards.ELEKTRA, together with a software partner, has been working on this ...

Thumbnail-Photo: Custom and smart retail lighting solutions enhance your customer’s...
02.04.2020   #lighting systems #lighting concepts

Custom and smart retail lighting solutions enhance your customer’s experience

Three top trends for 2020

Not so long ago, the primary purpose of light was to provide lighting and illumination. These days you might say that light has become an intelligent language that not only produces an instant ambiance and affects our health and well-being, but also ...

Thumbnail-Photo: The power of the sun
19.02.2020   #lighting systems #lighting concepts

The power of the sun

Oktalite at the EuroShop 2020

Oktalite's EuroShop appearance is themed "Sun. Light. Quality". This involves more than just lighting, rather it represents a comprehensive service approach. CEO Hermann Bohse and Head of Research and Development Stephan Renkes go into ...

Thumbnail-Photo: Adventures in lighting
31.01.2020   #lighting systems #lighting concepts

Adventures in lighting

Light is an important factor in awakening the customer’s senses

Everyone is talking about omnichannel retailing - and that's a good thing. And we are talking about sensory experiences - and that's key. We live in digital times, and that’s why it is imperative not to tout a conflict between the ...

Thumbnail-Photo: Invisible light sources and dynamic lighting solutions in retail stores...
25.03.2020   #lighting systems #lighting concepts

Invisible light sources and dynamic lighting solutions in retail stores

"All the trends in the lighting industry focus on improving the shopping experience."

LED lights for retail stores have witnessed significant growth over the past few years. You would be hard-pressed to find any newly constructed store without these small, efficient lighting sources. Meanwhile, many existing stores and supermarkets ...

Thumbnail-Photo: Let it shine!
17.02.2020   #lighting systems #lighting concepts

Let it shine!

Lighting trends at EuroShop 2020

Whether on the floor, on shelves or on the ceiling - light can make a big difference in retail. How to set the right scene for goods, address customers and control the lighting in a smart and energy-efficient way? We looked for the answers at ...

Thumbnail-Photo: ELEKTRA at Euroshop 2020
13.03.2020   #lighting systems #lighting concepts

ELEKTRA at Euroshop 2020

One highlight: the JUNIC System

A complete success was the trade fair appearance of ELEKTRA at the joint stand of the Deutscher Ladenbauverband at the Euroshop in Düsseldorf. The highlight was the presentation of the JUNIC system, the extension of the JUNIC power conductor ...

Supplier

ELEKTRA GmbH
ELEKTRA GmbH
Werkstraße 7
32130 Enger
OKTALITE Lichttechnik GmbH
OKTALITE Lichttechnik GmbH
Mathias-Brüggen-Str. 73
50829 Köln